11+ Email Marketing Jobs in Coimbatore | Email Marketing Job openings in Coimbatore

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

• Oversee daily store operations, ensuring everything runs smoothly and efficiently.
• Manage and lead a team of sales associates, setting goals and providing coaching to ensure targets are met.
• Maintain high standards of customer service, addressing customer concerns and feedback.
• Monitor inventory levels, order stock, and manage product displays.
• Analyze sales data and prepare reports for senior management.
• Implement promotional activities and sales strategies to drive revenue.
• Ensure compliance with all company policies, health and safety regulations, and local laws.
• Conduct regular store audits and ensure the store's appearance is up to company standards.
• Handle store budgets, payroll, and scheduling efficiently.

• Strategic Planning: Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
• Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Team Leadership: Lead, mentor, and manage the digital marketing team, fostering a collaborative and results-driven environment.
• Analytics & Reporting: Monitor and analyze campaign performance using analytics tools. Prepare detailed reports and provide actionable insights to improve performance and ROI.
• Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficient use of marketing funds.
• Market Research: Stay up-to-date with the latest industry trends, tools, and best practices. Conduct market research to understand customer needs and competitor activities.
• Content Strategy: Oversee the development of engaging and relevant content for various digital platforms, ensuring alignment with brand messaging and goals.
• Stakeholder Collaboration: Work closely with other departments, including sales, product development, and design, to ensure cohesive marketing strategies and effective execution.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certification in digital marketing is a plus.
• Proven experience (5+ years) in digital marketing, with at least 2 years in a leadership role.
• Demonstrated success in developing and executing digital marketing strategies and campaigns.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong leadership and team management abilities, with a track record of leading successful teams.
• Creative thinking, problem-solving skills, and the ability to thrive in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance and retirement plans.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.

- Good understanding of NODE JS back-end development

- Strong understanding of Node.js and frameworks available for it

- Understanding of front-end technologies, such as React or Angular, HTML and CSS3
-Solid understanding of object-oriented development and design patterns.

- Good experience with AJAX, REST and JSON

- Experience with development practices such as Test-Driven Development and Continuous Integration
-Experience in Version Control Systems like GIT, Bitbucket
- Must have good problem solving and analytical skills.

- Must be a team player, having good communication skills, self-starter

- Ability to pick up new technology is needed.

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

Please get to know about us by visiting http://www.peoplefirst.co.in/" target="_blank">www.peoplefirst.co.in 

We have a job opportunity for the role of "Outsystems Developer" in one of the fast-growing Japanese-based Start-Up Companies.

Job Location: Chennai / Coimbatore / Bhubaneswar

Job Description:

·        Qualification: bachelor’s or master’s degree in computer science, Engineering, or any field.

·        Proven experience of 6+ years in project management, preferably in software development projects involving Python.

·        Strong proficiency in Python programming and familiarity with relevant frameworks.

·        Excellent leadership, communication, and interpersonal skills.

·        Ability to manage multiple projects simultaneously while maintaining quality and timeliness.

·        Expertise in Django/Python/AWS and MySQL.

·        Problem-solving aptitude and a proactive approach to challenges.

·        Experience working in an Agile development environment is highly desirable.

·        Strong organizational and time management skills.

·        Possess a strong understanding of Python programming concepts, frameworks, and best practices.

·        Assist team members with technical challenges, review code, and contribute to technical discussions.

·        Develop comprehensive project plans, including scope, timelines, milestones, resources, and deliverables.

• Overall 3+  years of software development experience in building web-based and highly scalable applications. 

• Excellent understanding of core computer science concepts like algorithms, data structure, system design, OOP, etc. 

• Deep knowledge and development expertise in React Native/ReactJS 

• Hands-on coding experience in developing multi platform (iOS & Android) mobile applications with REST APIs.

• Experience working as a Full stack developer is a big plus.

• Experience in building single page applications or Javascript heavy front end applications in ReactJS is a big plus.

• Experience working in cloud environments with CI/CD and infrastructure automation is a big plus.

• Experience working in an agile team with software engineering practices like automated testing, test-driven-development, continuous integration, etc is a big plus. 

• Strong oral and written communication.

Job Description

We are looking for a great JavaScript developer who is proficient with React.js. Your primary focus will be on developing user interface components and implementing them following well-known React.js workflows. You will ensure that these components and the overall application are robust and easy to maintain. You will coordinate with the rest of the team working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving, sophisticated design, and quality product is important.

Responsibilities

• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers
• SAAS Experience is a plus

Skills

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Thorough understanding of React.js and its core principles
• Experience with popular React.js workflows (such as Flux or Redux)
• Familiarity with newer specifications of EcmaScript
• Experience with data structure libraries (e.g., Immutable.js)
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools (such as Git)