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Content marketing specialist

Content marketing specialist at APIwiz · Bengaluru (Bangalore) · 1 - 5 years · ₹12L - ₹20L / yr · Profitable · Posted 22 Jan 2026

Fidelitus Corp Property Services  Pvt Ltd's logo

Content marketing specialist

1 - 5 yrs
₹12L - ₹20L / yr
Bengaluru (Bangalore)
Skills
Content Writing
Content Marketing
B2B Marketing
SaaS
SEO management
Search Engine Marketing (SEM)
Marketing
Product Marketing
Blogs
Newsletter
Webinar
Content Strategy
API

We’re looking for a Content Marketing Specialist who loves turning complex ideas into clear, engaging stories. In this role, you'll help drive our content marketing, product messaging, and campaign efforts — crafting narratives that resonate with developers, architects, and decision-makers. While your core focus will be content and digital marketing, you’ll also work closely with product and engineering teams to understand the technical side and shape messaging that reflects our platform’s value.

Key Responsibilities

● Develop and manage content marketing initiatives including blogs, newsletters, email campaigns, landing pages, and case studies.

● Support product marketing efforts by crafting messaging for new features, product launches, and platform updates.

● Create marketing assets for campaigns, events, partnerships, and webinars.

● Collaborate with product teams to simplify technical concepts for a business audience.

● Work with the design and digital teams to publish and promote content across web and social channels.

● Conduct research to identify trends, competitors, and customer needs to inform marketing strategy.

● Track content performance and optimize based on insights (SEO, engagement, conversions).

What You’ll Bring

● 2–4 years of experience in SaaS or B2B tech marketing, ideally with a focus on content or product marketing.

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About APIwiz

Founded :
2020
Type :
Product
Size :
20-100
Stage :
Profitable

About

APIOps is all about one view to rule them all, no matter which API Gateways and Service Mesh your teams are using. APIwiz API management platform or APIM offers the first technology-agnostic, low-code API platform that manages enterprise API programs from design to build to test to monitor. API management the way you want it. The APIwiz API management platform gives business agility meaning with an integrated view of your IT investment with enterprise-grade API lifecycle management and improved API governance. We are an APIM focused on well-regulated industries looking to scale safely, securely and consistently, including banking, insurance and financial services; health insurance; and telecommunications. APIOps in action! APIwiz — from the company Itorix — helps well-regulated enterprises better manage the value creation of automated customer-centric services by simplifying the process of developing, managing, and monetizing APIs. APIwiz API management platform helps keep developer burnout and governance risks at bay by being the de facto control plane for cross-organizational APIs, including supporting any API gateway or service mesh, with a single view. APIwiz APIM stands out by achieving this with a vendor agnostic approach that allows organizations the freedom to use multiple API gateways and service meshes as they scale from hundreds to thousands of APIs and beyond.
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Role Overview

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Responsible Use of AI

  • Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
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  • Never invent school information, rankings, fees, admissions details, statistics, or testimonials
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Portfolio Requirements

  • Share 5–10 relevant writing samples
  • Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
  • Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
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What You’ll Do

  • Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
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  • Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
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  • 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
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Compensation

  • Competitive + Bonus + ESOPs
  • Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.


We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

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Technical & Creative Skills

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○ Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

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Own the content production lifecycle: research, strategy, scripting, coordination, publishing, and performance tracking

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1–2 years of experience in content production, content strategy, or social media operations

Proven track record shipping high-volume content (100+ assets/quarter type output)

Strong scriptwriting and content planning skills

Experience managing multiple brands or workstreams simultaneously

Bachelor's degree in Visual Communication, Mass Comm, Marketing, or related field

Portfolio (Behance or similar) demonstrating creative range


Nice to Have


Experience across B2B content

Track record of measurable engagement lift from content campaigns

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About Master-O 

Master-O is a B2B SaaS platform focused on enabling and upskilling frontline teams through microlearning, gamification, AI-powered roleplays and digital coaching. We work with leading organisations across industries like FMCG, BFSI, Pharma, Automotive and Retail. 

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The Role 

This is a client-facing content creation role where you will be the primary point of contact for Master-O's high touch enterprise accounts for their content requirements. 

You will work closely with clients to understand their business objectives, frontline challenges, and learning needs, and translate these into engaging content, storyboards and learning journeys. 

You will also work cross-functionally with the Customer Success, Product and Content teams at our Gurugram headquarters to ensure seamless execution and delivery. 


What Does “Content” Mean at Master-O? 

At Master-O, content is not just traditional marketing content or reels. You’ll primarily create microlearning-based static and video learning content designed for the frontline teams of our enterprise clients. 

The content and use cases vary based on the client’s business objectives, frontline pain points and industry — from product knowledge and sales pitches to customer handling, compliance and on-the-job skill development.

 

What We're Looking For 

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  • Excellent copywriting and editing skills. 
  • Strong working knowledge of Canva and Adobe Creative Cloud. 
  • Excellent spoken and written English communication — this is critical as the role involves frequent interaction with senior client stakeholders. 
  • Strong presentation and client-management skills. 
  • Ability to manage multiple stakeholders, projects and deadlines independently. 
  • A good understanding of digital content, learning formats and visual communication. 
  • Someone who is equally comfortable speaking to a client, building a storyboard and getting into the details of content creation. 


Why This Role? 

This role sits at the intersection of content, creativity, and client consulting. 

You won't just be creating content based on pre-assigned briefs. You'll be responsible for understanding why the client needs the content, what their frontline teams need, and how Master-O can solve that requirement. 

You'll get the opportunity to work directly with leading organisations across multiple industries while collaborating with a fast-moving SaaS team across Mumbai and Gurugram. 

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
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