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Content marketing specialist
APIwiz's logo

Content marketing specialist

1 - 5 yrs
₹12L - ₹20L / yr
Bengaluru (Bangalore)
Skills
Content Writing
Content Marketing
B2B Marketing
SaaS
SEO management
Search Engine Marketing (SEM)
Marketing
Product Marketing
Blogs
Newsletter
Webinar
Content Strategy
API

We’re looking for a Content Marketing Specialist who loves turning complex ideas into clear, engaging stories. In this role, you'll help drive our content marketing, product messaging, and campaign efforts — crafting narratives that resonate with developers, architects, and decision-makers. While your core focus will be content and digital marketing, you’ll also work closely with product and engineering teams to understand the technical side and shape messaging that reflects our platform’s value.

Key Responsibilities

● Develop and manage content marketing initiatives including blogs, newsletters, email campaigns, landing pages, and case studies.

● Support product marketing efforts by crafting messaging for new features, product launches, and platform updates.

● Create marketing assets for campaigns, events, partnerships, and webinars.

● Collaborate with product teams to simplify technical concepts for a business audience.

● Work with the design and digital teams to publish and promote content across web and social channels.

● Conduct research to identify trends, competitors, and customer needs to inform marketing strategy.

● Track content performance and optimize based on insights (SEO, engagement, conversions).

What You’ll Bring

● 2–4 years of experience in SaaS or B2B tech marketing, ideally with a focus on content or product marketing.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About APIwiz

Founded :
2020
Type :
Product
Size :
20-100
Stage :
Profitable

About

APIOps is all about one view to rule them all, no matter which API Gateways and Service Mesh your teams are using. APIwiz API management platform or APIM offers the first technology-agnostic, low-code API platform that manages enterprise API programs from design to build to test to monitor. API management the way you want it. The APIwiz API management platform gives business agility meaning with an integrated view of your IT investment with enterprise-grade API lifecycle management and improved API governance. We are an APIM focused on well-regulated industries looking to scale safely, securely and consistently, including banking, insurance and financial services; health insurance; and telecommunications. APIOps in action! APIwiz — from the company Itorix — helps well-regulated enterprises better manage the value creation of automated customer-centric services by simplifying the process of developing, managing, and monetizing APIs. APIwiz API management platform helps keep developer burnout and governance risks at bay by being the de facto control plane for cross-organizational APIs, including supporting any API gateway or service mesh, with a single view. APIwiz APIM stands out by achieving this with a vendor agnostic approach that allows organizations the freedom to use multiple API gateways and service meshes as they scale from hundreds to thousands of APIs and beyond.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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