Benzy Infotech

Responsibilities:

 Develop, manage, and grow relationships with banks, affiliate networks, partners, and large publishers. Identify opportunities and trends to expand business with both existing and new partners. Track sales activity and provide detailed data analysis on a monthly basis. Stay updated on industry trends, competitors, and online monetization strategies. Collaborate closely with Product and Marketing teams, offering feedback and insights on how products are perceived in the market. Take ownership of Akbar Travels' online growth strategy by working closely with partners and onboarding new ones.

Desired Skills and Experience:

 Experience in selling advertising or media. Ability to identify partnership/alliance opportunities to drive business growth. Self-motivated and results-oriented. Excellent communication and negotiation skills. A strong team player with the ability to motivate and rally a team.

Role Objective

We at AkbarTravels.com are looking for a Social Media Marketing Manager to lead and scale our social media presence across platforms. The ideal candidate should have hands on experience in social strategy, content planning, community engagement, and performance-driven campaigns. This role requires a strong balance of creativity and analytics, with the ability to drive brand visibility, engagement, and traffic-led growth. The candidate will work closely with Product, CRM, Design, Performance Marketing, and Customer Support teams to deliver consistent and measurable outcomes.

Key Responsibilities:

● Define and execute social strategy across Instagram, Facebook, X, LinkedIn & YouTube ● Plan and publish content aligned with offers, travel seasons, routes & festivals ● Drive traffic and assisted conversions from social platforms ● Manage community engagement, DMs, and brand reputation ● Execute influencer & creator collaborations ● Track performance, insights, and optimise content & campaigns ● Collaborate with Product, CRM, Performance & Customer Support teams Must-Have: ● Strong understanding of social algorithms & trends ● Hands-on Meta & YouTube experience ● Data-driven, creative mindset ● Experience with high-volume consumer brands ● Travel / OTA experience (Good to have)

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.