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Assistant Manager / Manager - Retention Marketing
FMCG Industry
Assistant Manager / Manager - Retention Marketing
FMCG Industry's logo

Assistant Manager / Manager - Retention Marketing

at FMCG Industry

Agency job
3 - 6 yrs
₹12L - ₹15L / yr
Gurugram
Skills
Email Marketing
Customer Relationship Management (CRM)
Customer Retention
Marketing
Market segmentation

JOB DETAILS:

Job Role: Assistant Manager / Manager - Retention Marketing

Industry: FMCG

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Gurgaon

 

Required Skills: Email Marketing, Retention Marketing

 

Criteria:

1.The candidate must be currently working in or have previously worked with a D2C startup only

2. The candidate must have 3–6 years of experience only in retention, lifecycle, or CRM marketing.

3. The candidate must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.

4. The candidate must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.

5. The candidate must be available for a face-to-face (in-person) interview.

6. The candidate must be currently based in Delhi/NCR only.

7. Only Female candidates are applicable for this role. 

 

Description

Role Overview: -

We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.


Key Responsibilities: -

  • Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
  • Design and execute email, WhatsApp, SMS, push notification campaigns
  • Build and optimize customer journeys, cohorts, and segmentation
  • Improve repeat rate, LTV, frequency, and retention KPIs
  • Plan and execute loyalty programs, referrals, and win-back campaigns
  • Collaborate with performance, product, and tech teams for funnel optimization
  • Analyze customer behavior and run A/B tests for messaging, offers, and timing
  • Own CRM dashboards and reporting on retention metrics

 

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