Assistant Manager / Manager - Retention Marketing at FMCG Industry · Gurugram · 3 - 6 years · ₹12L - ₹15L / yr · Posted 28 Feb 2026

JOB DETAILS:
Job Role: Assistant Manager / Manager - Retention Marketing
Industry: FMCG
Function: Marketing
Working Day: 5
Work Mode: ONSITE
Salary: Best in Industry
Experience: 3-6 years
Location: Gurgaon
Required Skills: Email Marketing, Retention Marketing
Criteria:
1.The candidate must be currently working in or have previously worked with a D2C startup only
2. The candidate must have 3–6 years of experience only in retention, lifecycle, or CRM marketing.
3. The candidate must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.
4. The candidate must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.
5. The candidate must be available for a face-to-face (in-person) interview.
6. The candidate must be currently based in Delhi/NCR only.
7. Only Female candidates are applicable for this role.
Description
Role Overview: -
We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.
Key Responsibilities: -
- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
- Design and execute email, WhatsApp, SMS, push notification campaigns
- Build and optimize customer journeys, cohorts, and segmentation
- Improve repeat rate, LTV, frequency, and retention KPIs
- Plan and execute loyalty programs, referrals, and win-back campaigns
- Collaborate with performance, product, and tech teams for funnel optimization
- Analyze customer behavior and run A/B tests for messaging, offers, and timing
- Own CRM dashboards and reporting on retention metrics

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About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
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- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
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- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
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- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
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- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
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Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
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- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
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- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
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Within your first few months, you'll be expected to:
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Job Description
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- Regional campaign execution success
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Experience
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- Strong campaign planning and execution capabilities.
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- Excellent project management and organizational skills.
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Preferred Industry Experience
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- Banking & NBFC
Success in This Role
A successful candidate will:
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Good to have
- Experience marketing a product, app, or SaaS rather than a service
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- Ownership of growth for a live AI product that people already use every day
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Job Summary:
The role will be responsible for maintaining and enhancing long-term relationships with property owners, tenants, and corporate clients. The role involves ensuring customer satisfaction, handling service requests efficiently, coordinating with internal departments, and driving retention and referral growth for the Property Management business.
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Operational Support
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Key Skills & Competencies:
- Excellent communication and interpersonal skills
- Customer-centric mindset with problem-solving attitude
- Ability to multitask and manage multiple client accounts
- Proficiency in MS Office & maintaining Google docs.
- Basic understanding of property management processes
- Strong coordination and follow-up skills
- Attention to detail and professionalism
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Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
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- Run outbound campaigns via LinkedIn and email
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- Track performance and optimize campaigns
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- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.






