JOB DETAILS:
Job Role: Assistant Manager / Manager - Retention Marketing
Industry: FMCG
Function: Marketing
Working Day: 5
Work Mode: ONSITE
Salary: Best in Industry
Experience: 3-6 years
Location: Gurgaon
Required Skills: Email Marketing, Retention Marketing
Criteria:
1.The candidate must be currently working in or have previously worked with a D2C startup only
2. The candidate must have 3–6 years of experience only in retention, lifecycle, or CRM marketing.
3. The candidate must have hands-on experience executing CRM campaigns across Email, WhatsApp, SMS, and Push Notifications.
4. The candidate must have built and optimized customer journeys, cohorts, and segmentation within a CRM or marketing automation platform.
5. The candidate must be available for a face-to-face (in-person) interview.
6. The candidate must be currently based in Delhi/NCR only.
7. Only Female candidates are applicable for this role.
Description
Role Overview: -
We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.
Key Responsibilities: -
- Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
- Design and execute email, WhatsApp, SMS, push notification campaigns
- Build and optimize customer journeys, cohorts, and segmentation
- Improve repeat rate, LTV, frequency, and retention KPIs
- Plan and execute loyalty programs, referrals, and win-back campaigns
- Collaborate with performance, product, and tech teams for funnel optimization
- Analyze customer behavior and run A/B tests for messaging, offers, and timing
- Own CRM dashboards and reporting on retention metrics
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