11+ Technical marketing Jobs in India

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

Position: CRM and Customer Service Associate (Loyalty Program) Fashion Industry

Location Gurgaon

Experience 3-6 year

Industry: Fashion/apparel/Leather

Qualifications: Bachelor degree in Marketing, Business Administration, or a related field

We are seeking a detail-oriented and proactive CRM Associate to join our team. This role involves calling customer, managing customer data, analyzing customer behavior, and implementing strategies to enhance customer relationships and drive retention. The ideal candidate will collaborate with marketing, sales, and product teams to execute effective campaigns and improve overall customer experience using CRM tools. This position will be reporting to marketing and working closely with operations for our brand.

Key Responsibilities:

1. Customer Data Management:

·         Maintain and update the CRM database to ensure data accuracy and consistency.

·         Segment customer data to enable targeted and personalized marketing efforts.

·         Monitor customer interactions to keep profiles current and actionable.

2. Campaign Management:

·         Plan and execute CRM-driven campaigns across email, SMS, and other communication channels.

·         Optimize campaigns through A/B testing, personalization, and automation.

·         Track and analyze campaign performance to provide actionable insights.

3. Customer Engagement and Retention:

·         Develop and implement customer loyalty programs and initiatives.

·         Identify and address customer pain points to improve satisfaction.

·         Assist in resolving customer queries or concerns through CRM platforms.

4. Analytics and Reporting:

·         Analyze customer data to uncover trends, preferences, and opportunities.

·         Prepare detailed reports on customer engagement, retention, and campaign ROI.

·         Provide recommendations to enhance the customer lifecycle journey.

5. Collaboration and Coordination:

·         Work closely with marketing, sales, and IT teams to align CRM efforts with broader business goals.

·         Coordinate with vendors and software providers for CRM platform updates and improvements

6. Customer Interaction and Support:

·         Provide exceptional service through various channels (phone, email, chat, social media) while maintaining a professional and courteous tone.

·         Address customer inquiries regarding products, orders, warranties, and repairs efficiently and accurately.

7. Skill Required:

·         experience in a CRM role or a similar position. • Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho, etc.).

·         Strong analytical skills and the ability to interpret data effectively.

·         Excellent communication and interpersonal skills.

·         Knowledge of email marketing and customer segmentation techniques.

·         Familiarity with marketing automation tools and platforms.

·         Experience with loyalty programs or customer retention strategies.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

• Structured Query Language (SQL), e.g. SQL/PSM, Transact-SQL queries, writes SQL scripts in SQL Server 2000/2005/ 2012/ 2016, etc.
• 1+ years in Cloud Database services like AWS Dynamo DB / RDS
• Excellent Troubleshooting skills of existing functional implementation to derive leaner solutions and effective performance between applications software, systems software, and installed hardware.
• Database instance maintenance tasks such as DB Integrity Checks, Index Maintenance.
• High availability like clustering, log shipping, mirroring, replication.
• Backup and disaster recovery, Capacity planning and performance monitoring, Physical database structure, RDMS administration roles, instances, profiles, and security connectivity.
• Developing, implementing, maintaining, and following change control and testing processes for modifications to databases.
• Establishing backup and recovery or replication plans to minimize data loss and system downtime.
• Improving data quality through data analysis, monitoring, gap analyses, and working with the teams to provide solutions and resolve errors.
• Maintaining data integrity and security (manage roles and permissions of database users).
• Reviewing the security logs from the SQL Server Error Logs to determine if you had a breach or a violation in one of your policies.
• Ensures optimal database performance and availability.

·      Creation & maintenance of Databases in AWS.

Responsibilities

• Identify potential customers from amongst a bunch of leads
• Qualify leads from different marketing campaigns as viable sales opportunities
• Contact prospects via emails and cold calls
• Present the company to prospective clients
• Identify client requirements and suggest them with suitable products/services
• Come up with customised product solutions that will help boost customer satisfaction
• Establish long-term relationships with the clients
• Seek new business opportunities in the market proactively
• Keep updated about latest business trends

Requirements

• B.Tech in C.S, I.T, Marketing or related field
• Proven 2+ years of experience as a Business Development Representative, Account Executive or similar job role
• Prior working experience in SaaS startup is must.
• Excellent customer service skills
• Impressive communication skills
• Extensive experience with various sales techniques
• Proven record of achieving sales quotas
• Hands-on experience with CRM software like Zoho, Sales Navigator.
• Familiarity with MS Office - Excel in particular
• Sound knowledge of sales performance metrics
• Should be a Team Player
• Excellent negotiation skills
• Ability to deliver convincing presentations
• Good leadership skills

• Minimum 3 years of experience in Node JS.
• Minimum 1 years of experience in Mongo DB (optional)
• Good Hands-on experience in Angular or React.
• Experience in designing and building large-scale, high availability, secure web applications and REST-full API using Node.js in an agile methodology.
• Good Hands-on experience in Node Js frameworks like Express, .
• Strong proficiency with JavaScript and Node.JS
• Knowledge and understanding of Event Loop architecture.
• Knowledge and understanding of promises and (async or await)
• Implementation of security like oauth 2.0, JWT and data protection.
• Good Hands-on experience on cache server.
• Knowledge and understanding of Request, Axios, proficiency in REST-ful APIs.
• Knowledge of data structures and Algorithms, Node Global variables and In-built libraries
• Understanding the nature of asynchronous programming and its quirks and Workarounds
• Design and implementation of low-latency, high-availability, and performant applications.

Job Description / Roles & Responsibilities (in Detail)Job Description

Work with Architect to define Application, Integration and Security Design for various components involved.

Design, development and build of java solution components/modules and integrations

Hands on knowledge in technology areas like Core Java, Java 8, Web services (SOAP and REST), Spring boot, Spring Frameworks, Spring Data JPA, REST/SOAP services, Spring cloud, Spring MVC, JSON & XML based processing. Strong command on Java/J2EE & OOPs concepts and current industry trends. Working knowledge of Java 8, 11 new features.

Working knowledge of cloud based server less application development on any of cloud platforms like AWS/Azure/GCP. Candidate with experience in Cloud native application development experience will be preferred.

Working knowledge in any of the databases like Mongo DB/Oracle/MySQL/SQL Server.

Working knowledge in any of messaging platforms like Apache Kafka/Rabbit MQ/JMS/AWS SQS/Azure Event Hub/Service Bus.

Production implementation experience for large enterprise applications using Java/J2EE will be preferred.

Experience in implementing Web services Security using WS-Security, SAML, OAUTH2, Kerberos and integrating with Identity providers, LDAP and ADFS. Experience working with credential vaults will be add-on.

Strong knowledge on design and integration patterns especially in applications involving Portals/SSO, legacy applications, B2B Applications, external partners using enterprise service bus.

Well versed with ensuring coding standards, DevOps CICD implementations, version management, branching strategy, security principles.

Ensure code quality and standards are followed. Experience in test automation is plus.

Up-to-date technical knowledge by attending educational workshops, reviewing publications

What we're looking for 

AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), helping hundreds of web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team is a mix of engineers, marketers, product evangelists, and customer success specialists, united by a common goal of helping publishers succeed. We have a work culture that values expertise, ownership, and a collaborative spirit. 

Your Day-to-Day Tasks Include: 

Ship product, independently and/or as part of a small team 

Collaborate with other engineers to build new features 

Debugging using dev consoles, firebug, firecookie, or any of your favorite tools. Help troubleshoot production issues and resolve critical customer facing issues Provide top-notch support to our customers 

You Should Have: 

3+ years of experience with React. 

A strong body of prior front end work, including significant projects written in React and Redux. Mastery of JavaScript; expertise in most of the following technologies, and proficiency in all of them: CSS3, HTML5, AJAX. 

Deep understanding of closures, prototypal inheritance, HTTP, web security, cross browser compatibility challenges. 

Experience with NodeJS and Express JS will be a plus 

Hands-on with a code management system like GIT, SVN. 

Experience with NoSQL databases, preferably CouchDB or CouchBase. 

Good to have: Experience with Typescript.