11+ Technical marketing Jobs in India

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

Graphic Designer

Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Shape and maintain the brand's visual identity across digital, social and print touchpoints with consistency and creative excellence.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Creative Lead / Head of Marketing
• Education: Bachelor's degree in Graphic Design, Visual Communication or related field (or equivalent portfolio)

Key Responsibilities

• Design assets across social, paid ads, decks, brand collateral and print
• Build and evolve the brand's visual identity and design guidelines
• Translate briefs into design concepts that are sharp, original and on-brand
• Collaborate with marketing and content teams to align visuals with messaging
• Build reusable templates and systems for scalable design output
• Stay on top of design trends without blindly following them
• Manage multiple design requests with competing deadlines
• Maintain a high visual bar across every deliverable
• Prepare print-ready files and oversee production quality where needed
• Present design concepts clearly and incorporate stakeholder feedback

Mandatory Skills & Experience

• 2-5 years of graphic design experience, startup or agency side preferred
• Strong command of Figma and/or Adobe Creative Suite
• Portfolio demonstrating range across digital, social and print
• Sharp eye for typography, color, layout and visual hierarchy

Preferred Skills (Good to Have)

• Basic motion/animation skills (After Effects, Lottie)
• Experience building a brand identity system from scratch
• Print production knowledge

Tools & Technologies

• Figma
• Adobe Photoshop, Illustrator, InDesign
• Adobe After Effects (optional)
• Canva for rapid template builds

KPIs / Success Metrics

• Design output volume vs. calendar adherence
• Turnaround time per design request
• Brand guideline compliance rate
• Stakeholder satisfaction/feedback score on creative output

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Company Overview:

Our client is a global leader in AI Assisted Conversational messaging solutions, transforming the way professionals and institutions engage with customers. With cutting-edge technologies like Conversational AI and Chatbots, they have amassed 5000 customers across SMBs and Mid-market sectors, integrating seamlessly with top CRMs like Salesforce, Zoho, and Hubspot.

Position Overview:

As a rapidly growing company, we are seeking a dynamic professional to join our leadership team as a Director, Business Intelligence. In this role, you will oversee the organization's Data and information systems operations, focusing on data, tools, and analytics supporting stakeholders across Product, Sales, Marketing, Operations, and Finance.

Key Responsibilities:

- Develop and implement data architecture and management strategies.

- Establish master data management (MDM) processes for a single source of truth.

- Lead system integration aligning data systems with business goals.

- Collaborate with senior management, defining KPIs and leading data initiatives.

- Identify data trends, patterns, and insights using visualization tools.

- Evaluate, select, and manage vendors for effective service delivery.

- Implement data governance practices, including quality assurance and lifecycle management.

- Build and manage a high-performing systems and information team.

Qualifications:

- Bachelor's degree in computer science, information systems, or related field.

- 10+ years of experience in systems management, preferably in SaaS/D2C industry.

- Proficiency in data analysis methods, tools, and best practices.

- Experience with Salesforce and Power BI is essential.

- Strong problem-solving and decision-making skills.

- Knowledge of industry best practices and emerging trends.

- Demonstrated ability to lead cross-functional teams.

- Excellent communication and interpersonal skills.

Benefits:

- Competitive Salary

- Performance-Based Incentives

- Bonus Compensation

- Comprehensive Insurance Coverage

- Shift Allowance

- Emphasis on Work-Life Balance

Your primary role will be the implementation of the application for either desktop or mobile devices with a focus on performance. With your understanding of AngularJS  / React JS best practices you will create modules and components with which you architect the application. You will take existing design and front-end templates and enhance them with CSS animations and implement idiomatic markup. You will team up with the back-end developers to connect to.

Responsibilities

• Building, optimising and maintaining front-end web apps
• Maintaining high performance and compatibility across platforms and devices
• Writing tested, idiomatic, and documented JavaScript, HTML and CSS
• Understanding what is needed for a smooth workflow between yourself, the front-end developers and designers
• Communicate thoroughly with the back-end department to help build a best-practice RESTful API
• Integrate external web services
• APIs using standard methods. A thorough understanding of the components of the platform is essential.   

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering or equivalent
• 1-3 years of experience in JS based development

Skills

• Programming Expertise In JavaScript/HTML5 / Angular JS v7+ / React JS v16, Express JS, Bootstrap.
• Hands-on Working Experience Of MVC Frameworks Like Angular.js & React.js.
• Excellent Communication Skills.
• Exposure To Sass, Grunt, Node Js.

ABOUT US:

GUVI (Grab Your Vernacular Imprint), IIT Madras incubated company is an online Skill Acceleration platform catering to various courses in Vernacular languages. We offer pre-recorded courses on our platform taken by subject matter experts in National and International languages. With more than 200 courses on our platform, we ensure high-quality content and perfection with the value we cater to our learners.

Our products consisting Zen - LIVE classes are mentored by IIT Professors having Industrial expertise in various high-end courses with 100% placement support, HackerKID is India’s first self-paced Gamified Coding and Learning platform which encourages kids to master cutting-edge technologies in-depth in a fun and challenging way, GUVI for corporates is a talent transformation suite that offers an efficient mode of training for employees with our excellent mentors.

JOB DESCRIPTION:

Role: Author

Nature of Job: Freelancer

Location: Remote

Course name: PCB Design

Specialization: Subject Matter Expert

Skills

● Course expertise

● Hands-on experience

● Teaching skills

● Presentation skills

● Communication skills

● Time management

Responsibilities

● Providing sample videos and content plan/syllabus

● Providing pre-recorded, ready-to-launch videos according to the course guidelines framed by the company, post-approval, within the accepted timeline

● Ensuring High - quality Video and Audio

● Ensuring excellent delivery, clarity and tech stack of the course

Process of Onboarding:

● In order to form a smooth onboarding process, we have a set of requirements to be fulfilled. They are as follows:

○ A couple of sample videos of 7 to 10 minutes for evaluation

○ A complete course outline with all the respective activities for the course module

● Once we pass this stage, we can sign an MoU to start working

● As GUVI don’t pay by advance or by milestones, we have an MoU in place for this case.

Payments, deadlines and deliverables:

● Will be discussed in detail while signing the MoU

• Deep knowledge of website development, Facebook marketing, Mail Chimp, Hub Spot, Google Ad words and SEO
• Run PPC campaign and management (other paid campaigns)
• Social Media Strategy
• Promote content online
• Keep an eye on current updates in social media and work accordingly
• Co-ordinate with the US team
• Design Magazine(Vibe and Pac Buzz)
• Portals management
• Write Relevant blogs
• Online Database storage & Management
• Online Reputation Management
• Campaigns on Nearbuy & similar portals
• Coordination with Relevant online portals for banner work
• Coordination with the USA office for research on their localized requirements
• Post-execution performance analysis of the campaign

• To act as Primary Point of Contact for transferees
• To be responsible for overall service satisfaction, coordination with customers and service professionals, and follow-up throughout the relocation service cycle.
• Effectively coordinate, communicate, and manage service delivery with local company vendors and external service providers
• Receive all newly booked initiations.
• Contact transferee immediately upon receipt of new initiation.
• Reply to e-mails and inquiries within 4 working hours.
• Assemble Welcome Kits for all transferees and ensure they are made available to the field consultant well in advance of the scheduled date of service delivery.
• Provide regular updates to the Line Manager with regard to the status of service delivery.
• Ensure all follow-ups with internal/ external customers are made within reasonable time on a regular basis.
• Ensure all transferee records in databases are kept updated and complete at all times.
• Provide full notes on all cases handled. Manage and maintain electronic data and relevant documents in the physical files.
• Provide information for reports in a timely manner when requested.
• Ensure sending and collection of RSQS (Relocation Services Quality Survey) feedback
• Ensure timely updates of Job Log Sheets for each month.
• Ensure timely and accurate invoicing/ billing.
• To receive and acknowledge all related vendor bills, get the same approved by the Manager To create appropriate Account Payable entries in the job costs and forward the approved bills to Accounts, for processing vendor payment.

DESIRED SKILLS

• Very good written and spoken English. Knowledge of foreign languages highly desirable.
• Excellent interpersonal skills including active listening, ability to interact confidently with senior executives, and intercultural sensitivity.
• Ability to read and interpret documents such as service agreements, procedural manuals, process maps & tenancy agreements.
• Ability to write routine reports utilizing Word, Excel, and/or Powerpoint.
• Good organizational and time management skills.
• Good arithmetic and analytical skills

ATTITUDES & BEHAVIOURS

• Ability to work proactively and autonomously, applying experience and common sense in both standard and non-standard service scenarios.
• Attention to detail. Willingness to participate and engage in team activities in order to make a contribution towards better service delivery.
• Willingness to learn new skills to be able to work productively.
• Productivity – Manage a fair workload, manage time well, volunteer for additional tasks where workload allows, and show self-initiative to seek out additional value-added assignments when other work is completed.
• Dependability – Manage commitments, work independently where appropriate, without need for constant supervision, be accountable, handle change, stay focussed under pressure, meet attendance/ punctuality standards.
• Teamwork – Work effectively in a team environment, be flexible and open-minded, actively share information with other company staff members, foster a team orientated environment, and be sensitive to other workloads.
• Initiative – Tackle problems and take independent action where appropriate, seeks out new responsibilities, generate new ideas, and practice self-development.
• Personal Organisation – Keep information and files organized and accessible, respond quickly to information requests from Line Manager and other company staff.
• Perform other duties as directed by the Manager. This may include assisting with other duties within the Branch in the event that staff is on leave, on holiday, or otherwise indisposed.
• Attend training seminars and other on-job-training programs on behalf of the Branch as arranged by the company, which could include domestic travel.