Social Media Manager

Roles & Responsibilities

1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
2. Identify trends, creator opportunities, and audience behaviour to inform content direction
3. Translate market insights into actionable content strategies
4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

Content & Social Lead

Location: Turbhe,Navi Mumbai (on site)

Type: Full-time

Experience: 4–6 years in content and social

About NapChief:

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:

Content calendar and planning

• Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
• Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
• Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
• Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management

• Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
• Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
• Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
• Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.

Organic social and community

• Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
• Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
• Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.

Influencer and UGC

• Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
• Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
• Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.

Brand storytelling

• Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
• Write and approve scripts and copy, or direct the team that does.
• Maintain the Master Creative Document as a living reference that survives any individual leaving.
• Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.

Team leadership

• Manage five people directly. Run weekly 1:1s and a documented weekly team review.
• Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
• Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
• Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
• Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

• Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
• One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
• Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

• Organic reach and engagement growth vs monthly target, including non-follower reach
• Content calendar adherence — planned vs published, on date
• Shoot-to-live turnaround — days from shoot to assets available for use
• Asset throughput per month at the agreed quality bar
• Influencer cost per usable asset
• Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

• 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
• Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
• Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
• Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
• Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
• Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
• Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
• Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
• Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar,

Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Group Head - Social Media

Experience Level: 5 - 6 Years (3 years in Agency set-up)

Location: Bangalore, Onsite

Job Overview: We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute

effective social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep

understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.

Job Description

1. Ideation and Strategy of Campaigns:

● Develop innovative and tailored integrated marketing strategies that align with the client's objectives, target audiences, and industry trends.

● Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.

● Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.

2. Team Management:

● Lead, mentor, and inspire a team of social media account managers and executives.

● Set clear performance expectations, provide regular feedback, and conduct performance evaluations.

● Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.

3. Client Management:

● Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.

● Clearly understand clients' goals, needs, and expectations and ensure that marketing and media strategies align with their business objectives.

● Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.

● Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 5-6 years of proven experience in social media management within a client-based agency or related environment. (With a minimum of 3 years of agency experience)

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Profound understanding of social media platforms, algorithms, content formats, and best practices.

5. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have}

6. Strong analytical skills to interpret data and insights for continuous campaign optimization.

7. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

8. Proven leadership skills with experience in managing and developing high-performing teams.

9. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.

10. Experience in presenting campaign strategies and performance reports to clients.

11. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.

12. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.

13. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.

You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.

What You'll Do

• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.

•  Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.

• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.

• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.

 • Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.

  • Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.

  • Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.

What We're Looking For

Must Have

 •  A genuine sense of humour — you can find the funny in the everyday

 •  Strong instinct for short-form video — you understand what makes people stop scrolling

 •  Comfortable being on camera and directing content

 •  2–4 years of experience in content creation, social media, digital marketing, or similar

 •  Deep familiarity with Instagram and YouTube — you live on these platforms

 •  Ability to ideate, shoot, and edit independently

 •  Strong written and spoken communication in English and/or Hindi

Good to Have

 •  An existing social media presence or portfolio of video content

 •  Experience working with or alongside influencers

 •  Understanding of brand collaborations and sponsored content

 •  Familiarity with the southern cities cultural landscape

 •  Basic knowledge of social media analytics and performance metrics

Why SwitchKart

 • You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.

 • High creative freedom — the content universe is yours to shape and evolve.

 • Work at the intersection of humour, culture, and a genuinely interesting business.

 • Real ownership, fast feedback, and a team that moves quickly.

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.

The Role

You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.

What You'll Do

• Ideate, create, and publish content across platforms
• Appear on camera regularly - reels, videos, short-form and long-form
• Build and own the content calendar
• Write hooks, scripts, and captions that land
• Spot trends early and move fast on them

What We're Looking For

1. Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
2. On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
3. Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
4. Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
5. Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
6. Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
7. Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.

Location: Remote

Experience: 1–3 Years

Job Type: Full-Time

We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.

Key Responsibilities

• Develop monthly content strategies and social media calendars.
• Plan content pillars, campaigns, trends, and promotional content.
• Coordinate with content writers, graphic designers, and video editors.
• Schedule and publish posts, reels, stories, and Google Business Profile content.
• Ensure content is accurate, on-brand, and published on time.
• Monitor social media trends and content performance.
• Manage multiple brands and deadlines efficiently.

Requirements

• 1–3 years of experience in content strategy or social media management.
• Strong understanding of social media platforms and content planning.
• Good communication and organizational skills.
• Ability to manage multiple brands and projects.
• Experience with social media scheduling tools is a plus.
• Experience with F&B or agency clients is preferred.

Job Title: Head of Content & Growth

Experience: 3–5 Years

Location: JP Nagar, Bengaluru

Work Mode: Full-Time | On-Site | 6Days

CTC: Up to ₹ 7.5 LPA

Notice Period: Immediate to 7 Days

Role Overview :

We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.

Key Responsibilities :

• Develop and execute content marketing & SEO strategies.
• Plan and manage the content calendar.
• Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
• Experience in researching, writing, and publishing high-quality blogs and articles.
• Conduct keyword research, content audits, and competitor analysis.
• Improve organic traffic, keyword rankings, and lead generation.
• Collaborate with Product, Design, Development, and Marketing teams.
• Lead, mentor, and review the Content team.
• Track content performance using analytics and optimize campaigns.

Required Skills:

• Content Marketing & Growth Strategy
• SEO Strategy & Keyword Research
• Content Planning & Editorial Management
• Copywriting, Editing & Content Optimization
• Product & Technical Content Writing
• Brand Storytelling & Thought Leadership
• Marketing Analytics & Performance Tracking
• Team Leadership, Mentoring & Development
• Project Management & Cross-Functional Stakeholder Management

Qualifications :

• Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
• 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
• Proven experience in leading and mentoring content teams
• Strong analytical, communication, writing, and stakeholder-management skills

Tools :

• Google Analytics
• Google Search Console
• Google Tag Manager
• SEMrush

Perks and Benefits :

• Paid Annual Leaves
• PF & Health Insurance
• Team Lunches
• Long New Year Vacation
• Learning & Career Growth

🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER

Build brands. Drive conversations. Own the digital presence.

At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.

We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.

What you’ll own:

🎯 Social Media Strategy & Content Planning

💡 Content Ideation & Creative Direction

📱 Day-to-day management of Instagram & other platforms

✍️ Content calendars, captions & brand communication

🤝 Coordinate with creative, production & client teams

📈 Tailored Branding Solutions & Custom Presentation Drafting

📊 Track performance, identify insights & optimise content

🚀 Stay ahead of trends and turn them into relevant brand opportunities

👑 Most importantly — think like a brand owner, not just a social media executor.

What we’re looking for:

• 2–4 years of relevant social media experience

• Strong understanding of Instagram & current content trends

• Excellent communication and writing skills

• Ability to understand brand identity and translate it into content

• Strong strategic and creative thinking

• Someone who can independently manage multiple brands and timelines

• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred

Why Vue Studios?

✨ Work with exciting and established brands

🎨 Creative freedom to experiment and execute

🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance

🤝 A collaborative team that values ownership over hierarchy

📈 Opportunity to grow with a fast-moving agency

This is not a “post-and-report” role.

We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.

📍 Location: Mumbai

💼 Type: Full Time | Hybrid

⚡ Joining: Immediate / Short Notice Preferred

Think you’re the right fit?

Vue Studios — Let’s build something people remember.

Social Media Strategist / Manager, AM:PM

Full-time, Andheri, Mumbai (in-office)

We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.

What you'll do:

• Ideate content daily. Trends in, ideas out, same day.
• Shoot and record with the team. On camera when needed, behind it when not.
• Execute the backlog of ideas we already have, fast.
• Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
• Read what is working, kill what is not, repeat.

Who you are:

• Fresh grad or someone with multiple internships behind them.
• Lives inside the feed. Knows what is trending before it trends.
• Ships. You are measured on output, not decks.
• Comfortable owning a channel without hand-holding.

This is a builder seat, not a support seat. If you want process and predictability, this is not it.

JOB DESCRIPTION: Social Media Specialists

Job Overview:

We are looking for a creative, proactive, and experienced Senior Social Media Specialist to lead social media activities for both client accounts and the company's digital presence. The ideal candidate should have excellent communication skills, strong content planning abilities, and hands-on experience in managing multiple social media platforms while coordinating with internal teams and clients.

Key Responsibilities:

• Develop and execute social media strategies for multiple client accounts and the company's own social media platforms.
• Create monthly content calendars aligned with marketing objectives and brand guidelines.
• Write engaging, creative, and platform-specific content for social media posts, captions, reels, stories, and campaigns.
• Develop innovative content ideas that increase audience engagement, reach, and brand awareness.
• Actively manage and grow the company's social media pages across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Work as a Brand Strategist by understanding each client's business goals and creating social media strategies that strengthen their online presence.
• Coordinate with graphic designers, video editors, content writers, and digital marketing teams to ensure timely execution of campaigns.
• Review creatives and content before publishing to maintain quality and brand consistency.
• Monitor social media performance and prepare monthly performance reports with actionable insights.
• Stay updated with the latest social media trends, platform updates, and competitor activities.

Required Skills:

• Strong understanding of social media platforms and their best practices..
• Experience in content planning, content creation, and campaign execution.
• Ability to create engaging and audience-focused social media content.
• Ability to manage multiple client accounts simultaneously.
• Basic knowledge of analytics tools and social media insights.
• Familiarity with Canva, Meta Business Suite, LinkedIn, and social media scheduling tools.
• Knowledge of digital marketing (SEO, Performance Marketing, Meta Ads, Google Ads, etc.) is a plus.

Ability to commute/relocate:

• Jhalana Doongri, Jaipur, Rajasthan

Education:

• Bachelor's (Required)

Experience:

• Social media management: 2 years (Required)

Language:

• English (Required)

Work Location: In person