Job Title: Marketing Manager – US Market (Hybrid, Night Shift)
Location: Hyderabad, India
Shift: US Hours (3:00 PM – 1:00 AM IST)
Experience: 3–7 years
Mode: Hybrid (Office + Work from Home)
Job Overview
We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.
Key Responsibilities
· Develop and implement GTM strategies tailored for US clients across various channels.
· Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.
· Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.
· Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
· Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
· Prepare and present detailed performance reports and insights for management review.
· Must have experience in design & maintaining websites.
· Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
· Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.
Required Skills & Qualifications
· 5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
· Bachelor’s degree in any discipline.
· Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
· Exposure to website designing.
· Strong analytical, reporting, and communication skills.
· Willingness to work in US shift hours (6 PM – 3 AM IST).
· Professional communication and collaboration skills across organizational levels.
Shubham Vishwakarma
Full Stack Developer - Averlon
About SmartDocs Business Solutions
About
SmartDocs is an AI-based enterprise software company that provides chatbots, BPM, and ECM solutions to streamline business processes and enable digital transformation. With deep integration to SAP ERP, SmartDocs offers comprehensive business solutions for finance, procurement, HR, and sales. Their software is available both as cloud-based and on-premise deployment models.
Candid answers by the company
SmartDocs is an AI-based enterprise software company that provides chatbots, BPM, and ECM solutions to streamline business processes and enable digital transformation
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