Performance Marketing Specialist

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.

Hiring Digital Marketing - Performance Marketing

Exp : 4 - 7 yrs

Edu : Any Graduates

Work Location : Bengaluru WFO

Must have Skills :

Experience: 3–6 years of relevant experience in Performance Marketing, preferably within the D2C (Direct-to-Consumer) segment.

Technical Skills: Hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook & Instagram) campaigns is mandatory.

Industry Experience: Candidates must have prior experience working with E-commerce, Quick Commerce, D2C, or B2C brands.

Corporate Experience: Candidates must have direct, in-house corporate experience managing performance marketing campaigns for brands.

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

Working days -6

Strong Performance Marketing Profile with large-budget paid-media ownership at a quick commerce/D2C/e-commerce brand

2

Mandatory (Experience 1): Must have 3+ years in performance marketing, owning paid campaigns across Meta, Google and other performance channels end to end

3

Mandatory (Experience 2): Must have personally owned and managed ₹2 to 5 crore/month in ad spend, directly accountable for CAC and ROAS

4

Mandatory (Skill 1): Must have a strong grip on performance fundamentals (CAC, ROAS, funnel and retention metrics) and be able to turn performance data into a clear point of view on what to cut and scale

5

Mandatory (Skill 2): Must have managed media and creative agencies and platform partners, and partnered with content/design/analytics

6

Mandatory (Company): Must come from a D2C brand or e-commerce platform or quick commerce platform

7

Mandatory (Note 1): Resume should contain proper metrics and numbers relevant to the role (ROAS, CPA, CPL, CVR, budget managed, revenue generated...etc)

8

Mandatory (Note 2): This is an IC role

9

Preferred (Domain): Healthcare, pharmacy or wellness e-commerce, or familiarity with quick-commerce/on-demand delivery models

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.