Marketing Manager at Benzy Infotech · Mumbai · 5 - 10 years · ₹15L - ₹25L / yr · Profitable · Posted 30 Jan 2026

About the Role
We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
- Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
- Monitor market trends, customer behavior, and competitor activities to refine strategies.
2. Digital & Performance Marketing
- Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
- Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
- Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.
3. Social Media & Content
- Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
- Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
- Manage influencer collaborations and community-building initiatives.
4. CRM, Retention & Lifecycle Marketing
- Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
- Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.
5. Campaign Execution & Coordination
- Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
- Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
- Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.
6. Reporting & Analysis
- Create weekly/monthly marketing performance dashboards.
- Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
- Present performance insights and recommendations to senior management.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
- 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
- Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
- Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
- Excellent communication, stakeholder management, and creative briefing skills.
- Strong analytical mindset with the ability to interpret data and make decisions.
- Ability to manage multiple projects, campaigns, and vendors simultaneously.
- Passion for travel and customer-focused marketing.

About Benzy Infotech
About
One of the few companies that combine extensive domain knowledge with state of the art technology, we deliver an array of Information Technology and Business Process Outsourcing solutions tailored to the needs of the Travel industry. Our world-class infrastructure, efficient delivery processes, technical expertise and deep travel domain knowledge helps us offer tremendous cost savings and competitive edge to our clients.
Similar jobs (10)
Creator Management/Influencer Marketing Executive, AM:PM
- You do not “manage influencer campaigns.” You build creator networks. You know the difference between a creator who gives reach and a creator who gives trust. You know who can move a niche, who only looks good on a media plan, and who will actually matter for a Gen Z news platform trying to build cultural pull.
- You are not here to send briefs and wait for posts. You are here to build AM:PM’s creator engine from zero. First DM. First call. First negotiation. First onboarded creator. First repeat collaborator. You own all of it.
- You can manage a team, but you do not hide behind one. You can close creators yourself. You can crack hard-to-reach voices. You can build systems that make outreach faster without making it feel robotic.
About AM:PM
AM:PM is a VC-backed news platform built for short-form video, reels, and fast threads, for Gen Z and millennials who want to stay informed without sitting through a panel of five people agreeing with each other for 40 minutes. We go deep without going slow. We understand internet culture because we live in it, not because we read a report about it.
Why this role matters
AM:PM’s growth depends on the right creator network. News, finance, politics, sports, tech, culture, and internet voices need to be found, pitched, onboarded, managed, and retained. This role exists to build that engine end-to-end and turn creators into a serious distribution and credibility layer for AM:PM.
What you will own
- Build AM:PM’s creator and influencer network from zero across news, finance, politics, sports, tech, culture, and internet-led categories
- Own the creator pipeline end-to-end, from sourcing and first outreach to negotiation, onboarding, delivery, and retention
- Identify high-trust niche creators, commentators, pages, communities, and voices before they become obvious to everyone else
- Structure creator deals, low-budget collaborations, barter opportunities, long-term partnerships, and recurring formats
- Manage creator relationships, briefing quality, timelines, feedback loops, performance, and repeat collaborations
- Build and lead the outreach team while still being hands-on with difficult creator conversations and closures
- Work with editorial, content, social, and product teams to make sure creator output fits AM:PM’s voice, speed, and audience
Who you are
- 2-4+ years of experience in influencer marketing, creator partnerships, PR, talent management, creator strategy, or social media partnerships
- You have personally closed creator or influencer deals, not just tracked them in a sheet
- You can name creators by handle, explain why they matter, and show proof of relationships or campaigns you have built
- You are sharp, persuasive, persistent, commercially aware, and comfortable getting rejected until the right person says yes
- Based in Mumbai or willing to relocate within commutable distance
This is a 0-to-1 journey. You will build the creator engine that helps AM:PM earn reach, trust, and cultural relevance. The right voices will not appear on their own. You will find them, pitch them, close them, and keep them moving.
About AMPM
AMPM is a short-form vertical video news app built for Gen Z. We cover news the way this generation actually consumes it. We are growing fast and building the creator engine that powers it.
The role
You will find creators, get them on board, and make sure they deliver. That is the job. No hand-holding, no playbook handed to you. You figure it out.
What you will do
- Source and onboard niche creators across news, finance, politics, sports, and tech verticals
- Run cold outreach across Instagram, YouTube, LinkedIn, and X
- Build and own a creator pipeline from scratch
- Manage creator relationships, briefings, and deliverable timelines
- Use PR instincts to unlock hard-to-reach contacts and voices
- Work directly with the content team to align creator output with editorial goals
What we are looking for
- 1 to 3 years in influencer marketing, PR, creator relations, or talent management
- Proof that you have gotten access to people others could not
- Strong written communication in English and Hindi
- Generalist within the field, outreach, negotiation, tracking, all of it
- Someone who does not quit when a niche is hard to crack
Not for you if
- You need heavy direction to start
- You stop at the second rejection
- You have only run paid campaigns with no organic relationship-building experience
📌 **Job Description:**
**Position:** Hospital Liaison & Partnership Coordinator
**Type:** Commission-Based / Consultant Role
**Location:** Metro Cities (Delhi, Mumbai, Bengaluru, Hyderabad, Chennai – Remote + Field Visits)
**Company:** Cureeya – A Healthcare Services Platform
🏢 **About Cureeya:**
Cureeya is a trusted platform committed to simplifying healthcare access by collaborating with doctors, clinics, diagnostic centers, and hospitals. We enable patients to access quality care faster, and more efficiently through digital and physical channels.
🔍 **Role Overview:**
We are hiring experienced **hospital liaisons or healthcare partnership coordinators** who have existing professional networks across **tier-1 or multispecialty hospitals, clinics, and medical practitioners**. This is a **commission-based opportunity** to introduce Cureeya’s healthcare services to providers in your network.
🎯 **Key Responsibilities:**
* Build and maintain partnerships with **doctors, clinics, and hospital administrators**
* Introduce Cureeya’s service offerings and coordinate onboarding of medical providers
* Act as a relationship manager between Cureeya and healthcare facilities
* Schedule and facilitate meetings, demos, and follow-ups with decision-makers
* Provide field-level insights to help shape engagement strategy
✅ **Requirements:**
* Prior experience as a **hospital liaison, PRO, business development executive**, or medical coordinator
* Strong existing network with **doctors, hospitals, or specialty clinics**
* Excellent communication and interpersonal skills
* Understanding of healthcare service models (OPD/IPD, diagnostics, health tech, etc.)
* Self-motivated, professional, and results-oriented
💼 **Compensation & Benefits:**
* **Attractive commissions per successful partnership or referral**
* Flexible engagement model (freelance, part-time, consulting)
* Recognition and long-term opportunity within Cureeya’s growing partner ecosystem
📩 **How to Apply:**
Send your resume
- To facilitate the efficient administration of bids, bid reviews and associated bid documentation.
- Tender preparation from preparation to delivery, manages the entire tendering process, ensuring timely and accurate completion of tender proposals and submissions, complying with regulations, and maintaining records and databases to improve future submissions.
- Maintains contractual records and documentation such as receipt and control of all contract correspondence, ..
- Develops marketing strategies to promote and charter hire vessels, conducts market research, analyzes trends and provides data to senior Managers for development of Strategies.
- Content Creation and Management which includes developing and managing marketing materials, including brochures, website content, and social media content.
- Identification of vessels from domestic & foreign markets.
- Interaction with Company clients & customers.
- Market Research and Analysis which includes Conducting market research to identify target audiences, analyze trends, and evaluate competitor activities.
- Data Analysis and Reporting which is Monitoring the performance of marketing campaigns, analyze data, and generate reports to track progress and measure ROI ( Risk of Investment) for Vessel RFQ.
- Relationship Management:
Build and maintain relationships with clients, partners, and industry stakeholders.
- Industry Knowledge:
- Stay up to date on industry trends, regulations, and best practices in the vessel marketing , upgrading technical requirements of Clients.
- Coordination with Internal Depts
- Ability to take up for Cross-Functional Duties.
In short, the candidate must be suitable for the following:
- Responsible for Marketing and Chartering of Offshore Supply Vessels to local & overseas clients.
- Develop executable business development plans for assigned region.
- Able to engage global industry contacts and cultivate strong relations with clients / partners.
- Provide weekly marketing report on business negotiations, proposals and tenders handle by individual and team.
- Solicit and collate market intelligence for development of business strategy.
- Coordinate and work with internal cross-functional departments & companies to support the execution and delivery of projects.
- Timely payment collection on their projects.
- Coordinate and ensure timely delivery of vessel to client.
Key Areas of Responsibility:
● Growth
○ Consumer:
■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.
■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.
■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.
■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.
■ Develop and implement strategies to increase customer retention and lifetime value.
○ Partnerships
■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.
■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.
■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.
● Strategic Support:
○ Collaborate closely with the founding team to drive and execute key strategic initiatives.
○ Conduct market research, prepare reports, and provide insights to support decision-making.
● Problem Solving:
● Anticipate challenges and proactively identify solutions to address them.
● Assist in resolving operational issues and roadblocks.
Qualifications
● Bachelor's degree in Engineering; MBA is a plus.
● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.
● Exceptional organisational and project management skills.
● Ability to work independently and collaboratively in a fast-paced environment.
● Flexibility and adaptability to handle evolving responsibilities.
- Identify, prioritize, and reach out to new clients, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Documents all customer contact and information
- Represent in strategic meetings
- Help increase sales and growth
1. Understanding the goals of partnership for Pushstart & Troopod.
2. Planning and strategizing partnership plans & models.
3. Creating, and maintaining an organized database for all potential partners.
4. Evaluating the potential partners, coordinating & discussing with the team to ensure
that Alliance and Partnership goals are synchronized with organizational goals, and
finalizing the targeted partners.
5. Establishing a systematic process for partner outreach and relationship
management.
6. Managing inbound & outbound partnerships, negotiating and finalizing the deals with
partners and alliances.
7. Implementing & Tracking the end-to-end process of finalized partnerships.
8. Strategizing newer ways to grow current partnerships that benefit the company.
9. Forecasting, measuring, and reporting the results of various projects with partners.
Core Requirements:
1. Min 1 year of experience in strategic partnerships & alliances with excellent
communication skills.
2. Strategic thinker with Networking aptitude.
3. Knowledge of Sales and Marketing know-how.
4. Team player and multitasker with organizational skills.
Responsibilities:
● Develop an overall strategy for online marketplace development and manage the day to day operations for various platforms
● Drive and own sales and revenue targets from eCommerce operations for the brand
● Coordinate with our Digital Marketing Team for promotions
● Create strategies to drive sales through eCommerce marketplaces like Amazon, Flipkart, Nykaa, Paytm, Purplle, etc
● Categorizing, listing, and positioning the company’s products on eCommerce marketplaces
● Manage various operational activities such as merchandising, post listings, customer service, etc. related to the company’s e-commerce presence
● Monitor the business performance on the e-commerce marketplaces and report the same along with recommendations to the management.
● Update and maintain e-commerce sales data and report to the management
● Ensure compliance with relevant laws & regulations while managing various agreements, contracts, disclaimers, etc
Here’s what you should have:
● Minimum of 4+ years in handling online marketplaces, preferably in the e-commerce industry
● Strong communication, analytical, negotiation, and presentation skills
● Understanding about Ads/Promotion/Coupons/AMS and Optimization of ads.
● Hands-on experience in managing and maintaining e-commerce websites/portals.
● Excellent knowledge of prevailing procedures and techniques in e-commerce.
● Masters in Marketing/MBA is a plus










