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Benzy Infotech logo
Marketing Manager
Marketing Manager
Benzy Infotech's logo

Marketing Manager

rutuja Pawar's profile picture
Posted by rutuja Pawar
5 - 10 yrs
₹15L - ₹25L / yr
Mumbai
Skills
Marketing
Social Media Marketing (SMM)
Digital Marketing
Revenue growth
Affiliate marketing

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.


Key Responsibilities

1. Marketing Strategy & Planning

  • Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
  • Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
  • Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

  • Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
  • Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
  • Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

  • Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
  • Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
  • Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

  • Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
  • Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

  • Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
  • Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
  • Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

  • Create weekly/monthly marketing performance dashboards.
  • Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
  • Present performance insights and recommendations to senior management.


Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
  • 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
  • Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
  • Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
  • Excellent communication, stakeholder management, and creative briefing skills.
  • Strong analytical mindset with the ability to interpret data and make decisions.
  • Ability to manage multiple projects, campaigns, and vendors simultaneously.
  • Passion for travel and customer-focused marketing.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Benzy Infotech

Founded :
2010
Type :
Services
Size :
1000-5000
Stage :
Profitable

About

One of the few companies that combine extensive domain knowledge with state of the art technology, we deliver an array of Information Technology and Business Process Outsourcing solutions tailored to the needs of the Travel industry. Our world-class infrastructure, efficient delivery processes, technical expertise and deep travel domain knowledge helps us offer tremendous cost savings and competitive edge to our clients.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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