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B2B Product Marketing Manager with a B2C Mindset
at KNOW
B2B Product Marketing Manager with a B2C Mindset
KNOW's logo

B2B Product Marketing Manager with a B2C Mindset

Krish Sridhar's profile picture
Posted by Krish Sridhar
4 - 8 yrs
₹12L - ₹24L / yr
Chennai
Skills
Marketing
Product Marketing
Content Marketing
Sales Enablement

Even great products, need great marketing. We’re looking for an experienced B2B Product Marketing Manager, who thinks like a B2C Marketeer to help spread the amazing work we’re doing at KNOW to existing clients, new prospects, and also to support our Sales teams. Essentially you’re the evangelist of our Product. You’re the Guru of our Growth.


The Jobs that Need to be Done

  • Develop a clear differentiated product positioning, messaging and the value we deliver to our clients and prospects
  • Own and execute the strategy and execution of various content marketing initiatives. For example:
  • Product launches - how to communicate these, through what channel, with what content etc.
  • Sales enablement - support our sales team with case studies, collateral, competitor battle cards etc.
  • Event enablement - support our field team with sharp messaging for each event based on research, participants etc.
  • Overall content strategy & execution - blogs, online copy, email campaigns etc.


What you’ll need to join the team

  • ~5 years of experience in product marketing and content in B2B SaaS
  • Most B2B marketing is generally boring; You will have more of a B2C mindset to this game
  • Proven ability to understand technical features, and convert them into content that a lay customer/prospect can engage with
  • Amazing storytelling, collaboration skills, and the ability to work with CEO, Engineers, as well as Sales teams
  • A willingness to think different and not just bet yet-another-b2b-blog-writing-marketeer


Why Join Us?

Be part of a dynamic and innovative team driving digital transformation.

  • Opportunity to work with leading global brands and clients.
  • Competitive salary and growth opportunities
  • Totally non-hierarchical organization - we want you to bring all your ideas and suggestions!
  • Office by the beach 🙂 🏖️
  • Daily breakfasts, snacks, Friday team-lunch etc.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About KNOW

Founded :
2019
Type :
Product
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

blog

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