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Growth Marketing Specialist
Growth Marketing Specialist
DailyRounds/Marrow's logo

Growth Marketing Specialist

Prabakharan  SD's profile picture
Posted by Prabakharan SD
1 - 4 yrs
Best in industry
Bengaluru (Bangalore)
Skills
Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Growth Marketing

Marrow is a learning platform for doctors, medical students, and other healthcare practitioners with topic-wise learning modules, tests, performance analytics, and high-quality recorded medical video classes. Marrow is currently used by over 5 lakh medical students in India to prepare for the country’s largest medical competitive exam - NEET PG.


USP of Marrow


1) Loved by more than 70% of aspiring doctors in India.

2) NEET-PG 2020, 2021, 2022,2023 - Top 10 Rankers were the Marrow users.


DailyRounds is a healthcare startup focused on organizing “Knowledge of practice of Medicine” and building a community of Doctors (and healthcare professionals). We hold the largest IP (intellectual property) in clinical medicine in India. We hope to put this IP, network, and our best efforts to help Doctors improve how they diagnose and treat. We are a diverse team of 300 people based in Bangalore.


What will you be doing here?

  • Develop, implement, and manage performance marketing campaigns across various digital platforms including Google Ads, Facebook Ads, Quora, LinkedIn, etc.
  • Analyse and optimise campaigns to meet performance goals such as CTR, ROI, and conversion rates.
  • SEO optimisation and Budgeting.
  • Identify and test new growth opportunities to drive user acquisition, engagement, and retention.
  • Product marketing operations including managing SMS platforms & customer engagement platforms (InfoBip, Vilpower, Clevertap, FB pixel, etc)
  • Collaborate with product and analytics teams to align marketing strategies with business objectives.
  • Coordinate with field marketing teams to ensure alignment and consistency in messaging and strategy.
  • Support the execution of field marketing events and initiatives.
  • Gather feedback from field marketing activities to refine and improve overall marketing strategies.


Who are we looking for?

  • 1-3 years of experience in growth marketing, performance marketing, or a related field.
  • Desirable qualification: Doctor with an interest in growth marketing with basic knowledge of digital marketing & SEO.
  • Familiarity with marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, WhatsApp & SMS marketing (including Clevertap, Wati, InfoBip, and Vilpower).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and collaboration skills.
  • Creative thinking and problem-solving abilities.
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Subodh Popalwar

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About DailyRounds/Marrow

Founded :
2014
Type :
Product
Size :
500-1000
Stage :
Profitable
About

DailyRounds is a healthcare startup focused on organising "Knowledge of practice of Medicine" and building a community of Doctors (and healthcare professionals). We hold the largest IP (intellectual property) in clinical medicine in India. We hope to put this IP, network, and our best efforts to help Doctors improve how they diagnose and treat. We are a diverse team of 300+ people based in Bangalore. We are product-driven. We believe businesses should scale and be profitable. We stay away from fads and focus on what makes business sense, what can scale, and what can make a positive impact (in that order).

 

At DailyRounds, we help over 5,00,000+ doctors across the world collaborate and learn using our products - Dailyrounds.org (India's largest doctor network - Think StackOver flow for Doctors) and Marrow.com (India's most popular online resource for Medical-PG preparation).

 

We train more Doctors than all the Med Schools in India combined, impacting healthcare directly.

Today, we train doctors, tomorrow, we will train machines. And, we need you.

 

Together, our products directly influence the treatment decisions of 1 out of 2 doctors in the country and enable them to provide better care.

We are curious, excited about tackling real-world problems and building scalable systems.

If you are ready to join a dynamic, versatile and impactful workforce, get in touch with us!

 

In April 2019 M3 India, the Indian subsidiary of Japanese Health-tech company M3 (one of the largest healthcare networks globally, listed on the Tokyo Stock Exchange), picked up a majority stake in DailyRounds to foray into a case-based problem-solving, community platform, and medical test preparation business in India.

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Subodh Popalwar's profile image

Subodh Popalwar

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