Sr. Associate - Performance Marketing [Google Ads]
at Tours & Travels Industry
Google Analytics
Elastic Search
iOS App Development
Visual StudioMANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach
Shubham Vishwakarma
Full Stack Developer - Averlon
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As a Full-Stack Engineer, you are expected to:
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Marmeto is an IT solution company, more than solving the unseen issues; we work on getting tech solutions that help business see the unseen. Currently providing service and in house products of our own. Touch based 650+ clients across the globe. With such dedication, we have been delivering services with a personal touch.
Characteristics of success at Marmeto. Is this you?
Are you an experienced, customer-obsessed, strategic, detail-oriented, and highly creative Product Specialist? Are you looking to participate in the creation of new products and features, from the idea stage to launch? Are you a team player and have great EQ? Great. Then we're looking for you too.
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- Degree in Computer Science, Engineering or relevant field
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- Outstanding communication, presentation and leadership skills
- Prior experience working with SaaS products is a big plus
- Excellent organisational and time management skills
- Sharp analytical and problem-solving skills
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon