
Sr. Associate - Performance Marketing [Google Ads]
at Tours & Travels Industry
MANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach

Similar jobs
Job description
About the Company
Alyke, recognized as India's first friendship app, is revolutionizing how people connect and build lasting friendships. With over 1 million users, we stand out for our innovative matching algorithm that connects people based on shared interests and proximity. Join a passionate team dedicated to reshaping the landscape of social connections while working on exciting, user-centric projects.
Role Overview:
We are seeking a highly skilled and experienced Senior Mobile Application Developer to lead the development of cutting-edge mobile applications using React Native. The ideal candidate will have a deep understanding of cross-platform development, UI/UX design, and advanced integrations such as CleverTap, Firebase, Firestore Chat, Sentry, Adapty, and in-app purchases. You will play a key role in ensuring the security, scalability, and performance of our applications while collaborating with cross-functional teams to deliver world-class mobile experiences.
Application Development:
- Design, develop, and maintain high-quality mobile applications using React Native for both iOS and Android platforms.
- Ensure cross-platform compatibility, responsiveness, and optimal performance across devices.
Integrations:
- Implement and manage integrations with third-party services such as:
- CleverTap for user engagement and analytics.
- Firebase (Firestore, Realtime Database, Cloud Messaging, Dynamic Links) for backend services.
- Firestore Chat for real-time messaging features.
- Sentry for error tracking and monitoring.
- Adapty for subscription management and in-app purchases.
- Ensure seamless integration of in-app purchases and subscription workflows.
CI/CD Pipeline Management:
- Set up and maintain CI/CD pipelines using Bitrise and Fastlane for automated builds, testing, and deployments.
- Automate the release process to the App Store and Google Play Store, ensuring compliance with platform-specific guidelines.
- Manage code signing, versioning, and release notes as part of the deployment process.
UI/UX Implementation:
- Collaborate with designers to translate UI/UX designs into functional, intuitive, and visually appealing interfaces.
- Implement smooth animations and transitions to enhance user experience.
State Management and Architecture:
- Implement robust state management solutions using libraries like Redux, MobX, or Context API.
- Follow best practices for application architecture and code organization.
Security Best Practices:
- Implement security best practices to protect user data and application integrity.
- Ensure compliance with data protection regulations (e.g., GDPR, CCPA).
- Secure API communications, authentication, and authorization mechanisms.
Performance Optimization:
- Identify and resolve performance bottlenecks to ensure smooth and responsive applications.
- Optimize applications for speed, scalability, and resource efficiency.
Collaboration and Leadership:
- Work closely with backend developers, designers, and product managers to deliver high-quality features.
- Mentor junior developers and provide technical guidance to the team.
- Stay updated with the latest trends and technologies in mobile development.
Qualifications:
- Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent experience).
- 5+ years of experience in mobile application development, with at least 3+ years of hands-on experience in React Native.
- Proven experience with CleverTap, Firebase, Firestore Chat, Sentry, Adapty, and in-app purchases.
- Hands-on experience setting up and managing CI/CD pipelines using Bitrise and Fastlane for automated deployments.
- Strong portfolio showcasing mobile applications developed and deployed to the App Store and Google Play Store.
- Experience with native mobile development (iOS/Android) is a plus.
- Familiarity with agile methodologies and project management tools (e.g., Jira, Trello).
Technical Skills:
- Proficiency in JavaScript/TypeScript and React Native.
- Experience with state management libraries like Redux or MobX.
- Strong understanding of RESTful APIs and GraphQL.
- Expertise in Bitrise and Fastlane for CI/CD automation.
- Knowledge of security best practices for mobile applications.
Soft Skills:
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills.
- Ability to work in a fast-paced, team-oriented environment.
Why Join Us?
- Impactful Work: Lead the development of innovative mobile applications used by a global audience.
- Cutting-Edge Technology: Work with the latest tools and technologies in mobile development.
- Collaborative Environment: Be part of a supportive and innovative team that values creativity and professional growth.
- Competitive Compensation: Enjoy a competitive salary, comprehensive benefits, and opportunities for career advancement.
Bonus:
- Familiarity with testing frameworks for mobile apps.
- Experience working in fast-paced startup environments.
Job Responsibilities:
- Server Monitoring: Monitor server performance and respond to alerts promptly. Troubleshoot and resolve system and network issues.
- Server Disk Cleanup: Regularly analyze and clean up server storage to optimize performance and resource allocation.
- Deployment of New Linux Instances: Create and configure new Linux server instances based on project requirements. Ensure proper security measures and updates during deployment.
- DNS Management: Manage DNS records, domains, and configurations for internal and external services.
- Backing up/Archiving Logs: Implement backup and archiving strategies for server logs to maintain data integrity and facilitate auditing.
- MySQL Backups: Create and manage automated backups of MySQL databases to ensure data integrity. Develop disaster recovery plans.
- System Administration Strategies: Develop and implement system administration strategies to enhance server performance, security, and scalability. Stay updated with industry best practices and emerging technologies
Qualifications:
- Bachelor's degree in Computer Science, Information Technology, or a related field (or equivalent work experience).
- Proven experience as a Linux Administrator or similar role (5+ years).
- Proficiency in Linux server administration (CentOS, Ubuntu, etc.).
- Strong knowledge of: Server monitoring tools (e.g., Nagios, Zabbix). Configuration management tools (e.g., Ansible, Puppet). Virtualization and containerization (e.g., Docker, Kubernetes). DNS management (e.g., BIND, AWS Route 53). Backup solutions (e.g., Bacula, AWS Backup). Log management and analysis (e.g., ELK Stack, Graylog). Database administration (e.g., MySQL, MariaDB). Security best practices and firewall configuration. Scripting languages (e.g., Bash, Python). Version control systems (e.g., Git). Cloud platforms (e.g., AWS, Azure, Google Cloud). Monitoring and alerting tools (e.g., Grafana, Prometheus). Networking concepts (TCP/IP, routing). System administration strategies and documentation. Excellent problem-solving skills and the ability to work independently.
- Strong communication and teamwork skills.
- Building scalable, reliable, high-performing platforms
- Managing project priorities, deadlines, and deliverables
- Participating in the entire lifecycle including analysis, development, fixing and monitoring of issues on the assigned product lines
- Maintaining a high service levels in terms of security, performance, availability, and quality
- Establishing and implementing good development practices to create a top-class, results oriented engineering culture.
Requirements :
- 7 years - 10 years of solid hands on experience in J2EE & related technologies.
- Ability to think in terms of APIs all the time
- Hands on experience in object-oriented designs and principles.
- Hands on experience in data structures, algorithms & design patterns
- Hands on experience in server side, web architecture
- Working knowledge in Spring Framework
- Knowledge in data modeling and hands on experience with at least one RDBMS, MySQL is preferred.
- Knowledge on any of the scripting languages is desirable as you may need to write scripts Javascript, HTML or any front-end frameworks experience is desirable
- Understanding on NoSQL databases.
- You can extrapolate requirements from customers and product management and distinguish between what they need vs. what they want?
- You are always on the lookout for adding configurability and extensibility to your design.
- You cannot agree with not having ability to automatically test software.
- Usability of the solution keeps you awake at nights
Hiring - Python Developer Freelance Consultant (WFH-Remote)
Greetings from Deltacubes Technology!!
Skillset Required:
Python
Pyspark
AWS
Scala
Experience:
5+ years
Thanks
Bavithra
- Lead multiple client projects in the organization.
- Define & build technical architecture for projects.
- Introduce & ensure right coding standards within the team and ensure that it is maintained in all the projects.
- Ensure the quality delivery of projects.
- Ensure applications are confirmed to security guidelines wherever required.
- Assist pre-sales/sales team for converting raw requirements from potential clients to functional solutions.
- Train fellow team members to impose the best practices available.
- Work on improving and managing processes within the team.
- Implement innovative ideas throughout the team to improve the overall efficiency and quality of the team.
- Ensure proper communication & collaboration within the team
Requirements
- 5+ Years of experience in developing large scale applications.
- Solid Domain Knowledge and experience with various Design Patterns & Data Modelling
- Must be well-aware of the latest technological advancements for relevant platforms.
- Should have Research Oriented Approach
- Solid at Logical thinking and Problem solving
- Solid understanding of Coding Standards, Code Review processes and delivery of quality products
- Experience with various Tools used in Development, Tests & Deployments.
- Sound knowledge of DevOps and CI/CD Pipeline Tools
- Solid experience with Git Workflow on Enterprise projects and larger teams
- Should be good at documentation at project level and code level
- Should have solid experience with Agile Methodology and process
- Should have good understanding on Software UX
- Proficient with communication and good at making judgments
Expected Outcomes
- Growing the team and retaining talent, thus, creating an inspiring environment for the team members.
- Creating more leadership within the team along with mentoring and guiding new joiners and experienced developers.
- Creating growth plans for the team and preparing training guides for other team members.
- Refining processes in the team on a regular basis to ensure quality delivery of projects- such as coding standards, project collaboration, code review processes etc.
- Improving overall efficiency and team productivity by introducing new methodologies and ideas in the team.
- Working on R&D and employing innovative technologies in the company.
- Streamlining processes which will result in saving time and cost optimization
- Ensuring code review healthiness and shipping superior quality code
Benefits
- Unlimited learning and growth opportunities
- A collaborative and cheerful work environment
- Exceptional reward and recognition policy
- Outstanding compensation
- Flexible work hours
- Opportunity to make an impact as your work will directly contribute to our business strategy.
At Nickelfox, you have a chance to craft a career path as unique as you are and become the best version of YOU. You will be part of a team with a ‘no limits’ mindset in an inclusive, people-focused culture. And we’re counting on your unique perspective to help Nickelfox grow even faster.
Are you passionate about tech? Dedicated to learning? Come, join us to build an extraordinary experience for yourself and a dignified working world for all.
What makes Nickelfox a great place for you?
In Nickelfox, you’ll join a team whose passion for technology and understanding of business has driven the company to serve clients across 25+ countries in just five years. We partner with our customers to fuel their growth story and enable them to make the right decisions with our customized technology services and insights. All in all, we are passionate to see our customers win the day. This is the reason why 80% of our business comes from repeat clients.
Our mission is to provide dignified employment and an environment that recognizes the uniqueness of every individual and values their expertise, and contribution. We have a culture that encourages everyone to bring their authentic selves to work. Our people enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, youthful, high-performing team, Nickelfox is the place for you.
Our client is a unique SaaS-based platform, that helps business travelers get personalized travel itineraries. This gives companies and their employees access to enjoy cost-effective, convenient and rewarding travel options. While most of the other companies provide offline solutions, our client uses state-of-art technology and AI-based solutions to offer cheaper booking options, and other offers that cover end-to-end corporate travel and hotel bookings.
Based out of Bangalore, with a young and raring team of marketing and engineering experts, spread across various cities, this 2-year old startup aims at becoming an integrated travel management company that works as a smart travel assistant. Their platform addresses travel issues for a gamut of customers ranging from large corporate with thousands of employees to other startups.
- Driving the go-to-market strategy for company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
- Collaborating with the marketing team to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
- At-least 5 years of dedicated b2b SaaS product marketing experience with 2 years as a manager.
- Prior experience marketing to executives, directors and managers in enterprise domain (Prior experience Marketing to CFO will be a bonus)
- A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
- Ability to interact with senior leadership, Engineering, Product Management teams
- Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
- Strong attention to detail and ability to handle multiple activities simultaneously
- Having experience of US region is an added advantage
We at BitClass are looking for a Sr Product Manager to build the product management function at BitClass and be responsible for end to end product delivery.
We are looking for someone who has a few solid years of experience in product management across B2C companies.
Looking for people who are extremely good with thinking product specs, getting things live in quick time without compromising on the value. Looking for people with extremely strong logical reasoning, designing workflows.
This is as Entrepreneurial as a role can get at a startup and we are only looking for people who believe in what we are trying to do, are supremely vested in what we are building at BitClass and have a very very high sense of ownership.
What we offer in return is a chance to build something magical, generation defining, global product right from the very heart of Namma Bengaluru.
Can't wait to speak with you !
- Actively participate in all the Scrum Ceremonies
- Build efficient, testable, and reusable PHP modules / applications
- Document the functionality developed.
- Identify opportunities for process improvement and make constructive suggestions for change.
- Provide deliverables with high quality by the committed timeline
Requirements
- Must have good experience in Symfony Framework otherwise in ZendFramework / Laravel.
- Candidate must have Strong command in Mysql, Mongodb etc.
- Ability to apply OOP concepts during development.
- Must have Hands-on experience in AWS Services
- Must have Hands-on experience in code versioning tools, such as Git.
- Exposure and experience working in Agile methodology.
- Excellent problem-solving skills and love technical challenges.
- Extensive experience in building REST APIs
- Experience in building, managing, and enhancing backend / server-side development using java / java scripts. Expertise in NodeJS is preferred
- The person must have built systems that consume and process volumes of data from various sources. Experience in handling and managing data in NoSQL databases such as Mongodb.
- Extensive experience of building custom UI for web using the popular frameworks like angular and react. Experience in developing mobile UI is nice to have
- Experience of working with code repositories such as Github and GitLab.
- Fluent written and spoken English.
- Experience of working on Cloud environments and experience in AWS is preferred.
- Experience in Dockers and Kubernetes for deployments
Key Functions & Roles of the Candidate:
- Design and documentation of the CashLobe technology stack
- Code / implement the CashLobe technology stack
- Deploy and maintain the CashLobe technology stack
- Engage with leadership team to help evolve the CashLobe technology stack offerings
Good to have:
- Have pre-built deployment pipelines CI/CD across environments DEV/STAGING/PROD
- Knowledge of developing using Python and specifically the data/number crunching frameworks like NumPy, pandas, scikit, etc.
- Experience in the Fintech domain and specifically the banking & accounting systems







