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Sr. Associate - Performance Marketing [Google Ads]
Tours & Travels Industry
Sr. Associate - Performance Marketing [Google Ads]
Tours & Travels Industry 's logo

Sr. Associate - Performance Marketing [Google Ads]

at Tours & Travels Industry

Agency job
1 - 4 yrs
₹9L - ₹11L / yr
Gurugram
Skills
Google Ads
Performance Marketing
skill iconGoogle Analytics
Growth Marketing
Revenue growth
Growth Hacking
Revenue management
Revenue recognition
Revenue
Growth
Digital Marketing
Performance analysis
Digital Analysis
Analysis
Google Ads campaigns
Conversion Campaign
Conversion Campaigns
Google Ads Campaign
Google Adwords
Google Adsense
Google Advertising
Google Advertisement
Google Advertisements
Campaign
Campaign Management
B2c
D2C
Fashion Designing
Fashion
FMCG
Aggregator
aggregators
ads budget
Ads design
ADS
Agilent ADS
Budget management
Budget administration
Project budget
Budget
Optimization
Search Engine Optimization (SEO)
Keyword Research
Search Engine Marketing (SEM)
skill iconElastic Search
Google Search Appliance
Boolean search
Executive search
Enterprise search
FAST search
Keyword-driven testing
keyword search
Performance Tracking
Performance management
Defect tracking
Performance Testing
Performance Evaluation
Bug tracking
Applicant tracking system
Performance tuning
Web performance optimization
Performance appraisal
Performance monitoring
A/B Testing
Market Research
User Research
Data-flow analysis
User Experience (UX) Design
Business Analysis
User Interface (UI) Design
Financial analysis
Systems analysis and design
Statistical Analysis
End-user training
Requirement Analysis
Social Media Marketing (SMM)
Marketing
Email Marketing
Content Marketing
Facebook Marketing
B2B Marketing
Performance attribution
attribution
Market segmentation
Image segmentation
Staff augmentation
segmentation
Mobile App Testing (QA)
skill iconiOS App Development
Mobile App Development
Mobile App Design
Mobile App Marketing
Google App Engine (GAE)
Microsoft App-V
Windows App Development
App Campaign
Application Campaign
Mixpanel
Looker
Microsoft Visual Studio
Aqua Data Studio
Wise Package Studio
skill iconVisual Studio
Camtasia Studio
FL Studio
Zend Studio
Final Cut Studio
IBM Cognos Report Studio
Looker Studio
Appsflyer
Flyer
PPC
Pay per click management
Analytical Skills
Analytics
Marketing analytics
Web Development
flex
Web Analytics
Monitoring

MANDATORY CRITERIA:

  1. 1 to 4 years of experience in Google Ads campaign management.
  2. Should have worked with good agencies
  3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
  4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
  5. Strong communication skills are important
  6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.


DESCRIPTION:

WHAT YOU WILL DO:

  • Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
  • Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
  • Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
  • Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
  • A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
  • Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
  • Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

 

WHAT WE ARE LOOKING FOR:

  • Experience: 1 to 3 years of experience in Google Ads campaign management.
  • Educational Background: Btech/ BCA from Tier 1 institution
  • Self-driven and a strong bias for action, fitment in startup culture.
  • In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
  • Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
  • Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
  • Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
  • Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
  • Someone who can manage complexity and is good at problem solving with a first-principles approach
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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