
Sr. Associate - Performance Marketing [Google Ads]
at Tours & Travels Industry
MANDATORY CRITERIA:
- 1 to 4 years of experience in Google Ads campaign management.
- Should have worked with good agencies
- Must have Experience with B2C, D2C, fashion, FMCG, or aggregators
- Must have handled a minimum monthly ads budget of ₹5+ lakh.
- Strong communication skills are important
- Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.
DESCRIPTION:
WHAT YOU WILL DO:
- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.
WHAT WE ARE LOOKING FOR:
- Experience: 1 to 3 years of experience in Google Ads campaign management.
- Educational Background: Btech/ BCA from Tier 1 institution
- Self-driven and a strong bias for action, fitment in startup culture.
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
- Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
- Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
- Someone who can manage complexity and is good at problem solving with a first-principles approach

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- Maintain accurate books of accounts using Tally.
- Handle bookkeeping, journal entries, and ledger scrutiny.
- Prepare and finalize Trial Balance, Profit & Loss Account, and Balance Sheet.
- Manage month-end, quarter-end, and year-end closing activities.
- Ensure timely GST filings, reconciliations, and handling of notices.
- Manage TDS deductions, payments, return filings, and reconciliations.
- Oversee direct and indirect tax compliance and return filings.
- Handle PF compliance and other statutory filings.
- Coordinate and manage internal and statutory audits, including audit finalization.
- Prepare MIS reports and financial analysis using Advanced Excel.
- Ensure adherence to accounting standards, statutory regulations, and company policies.
- Liaise with auditors, tax consultants, banks, and internal stakeholders.
Required Skills & Expertise
- Strong hands-on experience in Tally and accounting software.
- Thorough knowledge of bookkeeping, journal entries, and audit finalization.
- Expertise in GST, TDS, tax returns, and statutory compliance.
- Proficiency in preparing P&L, Balance Sheet, and Trial Balance.
- Experience in managing year-end closing processes.
- Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, complex formulas).
- Strong understanding of Indian taxation laws and accounting standards.
- Excellent analytical, coordination, and communication skills.
Qualifications & Experience
- Bachelor’s or Master’s degree in Commerce / Accounting / Finance.
- CA Inter / CMA Inter or relevant certification preferred.
- 4–8 years of relevant experience, preferably handling accounts independently.
Preferred Attributes
- High level of accuracy and attention to detail.
- Ability to work independently and meet strict deadlines.
- Leadership capability to guide junior accounts staff.
- Strong compliance-driven and ethical approach.
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- Design, implement, and optimize Microservices with RESTful APIs.
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- Apply object-oriented design (OOD) and GoF design patterns (Factory, Singleton, Strategy, Observer, etc.).
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Technical Skills Required
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- ** Cloud:** AWS / Azure / GCP (optional but preferred)
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- Understanding business requirements through user requirements gathering sessions
- to take lead a project from the very beginning till the project is delivered successfully
- Mapping business requirements to Functional solutions and Preparing BRD document
- Creating Functional specifications from which developers can create application solutions.
- Prepare a test Plan with scenarios and Test cases, detailing the test steps. Identify and gather data from various sources. Execute test cases and record result
- Take ownership of product delivery timelines and milestones typical tasks to involve analysis of business requirement requests, liaising with the Development Team and Management to complete development, support of UAT
- Analyze business problems and provide solutions.
- Participate with peers and represent the business on project teams
- Should be able to communicate the business idea and thought process clearly
Required Candidate profile:
- Great Problem-solving skills.
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Job Responsibilities:
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- Create stimulating lesson plans and recommend interesting additional resources.
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- Write engaging content that allows learners to meet their learning goals
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Skills Desired:
- Degree in Education and having excellent knowledge of HTML, CSS, JavaScript, Python, AI, ML, IoT and DBMS.
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- Willingness to learn new skills
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- Having 1-5 year of experience in similar domain.
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