Deputy Manager – Digital Marketing

Responsibilities

·       Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)

·       Set up and optimize company pages within each platform to increase the visibility of company’s social content

·       Develop, implement and manage the company’s social media strategy

·       Manage and oversee social media content

·       Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.

·       Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.

·       Suggest and implement new features to develop brand awareness, like promotions and competitions.

·       Stay up-to-date with current technologies and trends in social media, design tools and applications.

·       Monitor and evaluate performance across the company's social channels in order to improve engagement.

·       Execute quarterly marketing plans to meet overall business targets.

Education & Knowledge Desired

·       2 years of experience in online marketing, advertising or communication

·       Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube

·       Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required

·       Excellent creative writing skills

About Zest Network LLP

At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects.

*About the job*

Requirements: We are looking for an individual (1+ years experience) who is familiar with current SEO techniques and tools and has excellent analytical skills. If you have worked on any affiliate website or SaaS firm and have a strong understanding of SEO (both on-page and off-page), we have the right role for you for the long term!

*Key Responsibilities*

1. On-site content optimization (best practice for E-E-A-T, internal linking, titles, content audit & updating old content, CRO, Content gap analysis, Making Topical Maps, why not ranking analysis? etc.)

2. Site maintenance (redirects, broken links, site cleanup, duplicate content, etc.)

3. Strategize, plan, and coordinate link-building activities: Create link building content ideas, angles, and pitches & pitch and conduct SaaS link-building outreach

4. Monitor Google algorithm changes & implement on-site and content changes to adapt to the changing landscape

5. Identify new SEO growth opportunities with technical audits, data/traffic analysis, and competitive research.

6. Digital PR research

We expect you to manage your time and responsibilities with minimal oversight. We aren't interested in babysitting you that’s why we need a proactive person. We're interested in fostering your success and the success of the team.

*Who can apply*

1. Candidates having experience working with SaaS firms will be given a preference

2. Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console

3. Knowledge of using Google Analytics, Google Webmaster Tools, Ahrefs (or similar backlink tools), crawling tools (Screaming Frog, DeepCrawl), Google Search Console, keyword tools (Google, WordTracker, Keyword Discovery, Semrush, buzzsumo, Moz), etc.

4. Strong sense of ownership, the inclination for action, urgency, and drive

5. 1-2 years of SEO experience

6. Holistic SEO Knowledge (technical, on-page, content, link building, digital PR)

7. Candidates having experience working with SaaS firms will be given preference

• Support the Business Development Team for sending outreach emails. 
• Setup & Automate response form Email to CRM.
• Set up Manage Drip Marketing Sequence.
• Implement automation using ChatBot.
• Connect Whatsapp with the website and implement Whatsapp API also.
• Connect SMS Tool using API through website & CRM.
• Manage Freshsales.
• Implement Linkedin Automation to generate Leads.
• Connect Every channel to set up an Integrated Marketing Campaign

As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.

Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.

Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.

Skills :

You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.

Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training  

We are looking to hire a Performance Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traffic to Freecultr's e-commerce website and maximize ROI across Social channels (Organic and Paid).
Prior experience working with an e-commerce platform, or a D2C Brand would be preferred

The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.

Responsibilities:

- Responsible for the 360-degree digital aspect of digital business

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Closely work with the strategy and product teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.
- To get new customers and ensure customer retention for continuous growth

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends
- Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, SEO, and Affiliate activity for company-owned D2C platforms/assets.

The ideal Fit:

- Strong attention to detail, problem-solver, and independent performer.
- Skills in search platforms including In all paid channels - FB/Insta/YT marketing, Google AdWords, etc.
- Should know how to scale a brand and should have managed large budgets previously indirect capacity.
- A dynamic, results-oriented problem solver
- Experience in transforming a strategy and vision into an actionable plan

What's on Offer

• Lead the performance marketing for a D2C brand
• To be a front runner to make the brand a success

• Job Title:- Marketing Executive
• Location:- Bhuj or Gandhidam
• Basic work territory:- Kutch                                                       
• Marketing industrial plastics piping systems.