Google Analytics To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
Shubham Vishwakarma
Full Stack Developer - Averlon
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About Us
Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educators and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.
Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.
Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!
What you will do
Need a process and a detail-oriented candidate for our Account payable department in the Finance function
- Establish and maintain financial controls, internal financial controls, and procedures for the company. Eg P2P, R2R, etc.
- Ensure that payments are processed as per the internal controls with all the proper support.
- Account the expenses properly in the corresponding GLs.
- Implement timely payment to the vendors as well as timely booking and processing of the payment.
- Work with the business team and close all escalations.
- Prepare monthly MIS with schedules of all the expenses and balance sheet items as well as Month-end closure (M+1) and provision of the expense.
- Investigate reasons of creditors outstanding > 60 days, advance standing > 30 days & provision > 30 days.
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- Bring your Financial A-game: Should be well versed with Accounting Standard and IndAS, TDS, GST, Foreign Payments, and Payroll compliance (PF, ESIC, Gratuity, PT, LWF)
- Are good with the ‘toys’: Proficient in Excel & Powerpoint. Working knowledge of Zoho & SAP.
- Are a seasoned veteran: CA with 5-6 years of experience and should have worked with a startup
- Can cut a good deal: Always eager to cut short the operating expenses.
Early joiners preferred.
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At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!
It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! ✊🏼❤️
Are you a go-getter with the chops to nail what you do? Then this is the place for you.
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Office Time :10:00 AM TO 7:00 PM
Saturday & Sunday Off
Job description
NOTE: Immediate joiner
Product Marketer
Job Description As a Product Marketer, a B2B SaaS Healthcare startup working youre expected to Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content
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Requirements 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
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● Design and implementation of low-latency, high-availability, and performance efficient
applications.
● Integration of user-facing elements developed by front-end developers with server-side
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**Backend Developer Requirements:**
● Expert in Python, with knowledge of Django Web Framework.
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● Fair understanding of building RESTful APIs.
● Bonus points for Celery, RabbitMQ.
● Worked with Django application deployment on AWS.
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● Strong unit test and debugging skills.
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- Candidate must to have exposure to working in a fast-paced environment using Agile methodologies
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Javascript- C#
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- JavaScript
- Angular
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon