Deputy Manager – Digital Marketing

India’s leading consumer products company

Deputy Manager – Digital Marketing

Qrata

Company

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Deputy Manager – Digital Marketing

at India’s leading consumer products company

Agency job

via Qrata

4 - 8 yrs

₹10L - ₹18L / yr

Mumbai

Skills

Digital Marketing

Google Adwords

Facebook Marketing

Google Analytics

Marketing

Social Media Marketing (SMM)

performance marketing

Purpose of the Role
 To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.

Qualification & Experience
 Prior Digital Marketing Experience of 4-6 years.
 Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.

Key Deliverables of the Role
 Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
 Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
 Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
 Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
 Implementing campaigns using a structure and strategy that best suits business and goal.
 Performing keyword research and writing ad copy
 Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
 Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
 Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
 Traffic ad campaigns and builds on ad serving platforms.
 Conduct A/B tests in ads to understand contributing factors that drive the business forward.
 Monitor and analyze advertising trends, and make optimizations recommendations.

Knowledge, Skills & Competencies
 Ability to handle large media spending while catering to different internal business customers.
 Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
 Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
 Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.

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