Google Analytics To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
Shubham Vishwakarma
Full Stack Developer - Averlon
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http://www.fictiv.com/" target="_blank">About Fictiv
Our Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.
This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.
We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
Apply for this Job
What’s in it for you?
Opportunity To Unlock Your Creativity
Think of all the times you were held back from trying new ideas because you were boxed in by bureaucratic legacy processes or old school tactics. Having a growth mindset is deeply ingrained into our company culture since day 1 so Fictiv is an environment where you have the creative liberty and support of the team to try big bold ideas to achieve our sales and customer goals.
Opportunity To Grow Your Career
There are plenty of sales jobs out there. The question is whether any of them will help you grow in your career? Will you be challenged by teammates to achieve your potential? Or are they roles that will ask you to do more of what you've already mastered. At Fictiv, you'll be surrounded by supportive teammates who will push you to be your best through their curiosity and passion.
Impact in this Role
The Business Applications team performs a critical function for Fictiv by managing software that is part of the framework used to conduct day-to-day business. This team writes code to provide customised application configuration and data structures, customise workflows, implement monitoring and alerting, secure and control access, and integrate business software with Fictiv platform. Functional areas supported include: Operations, Finance, Sales, Marketing, Engineering, Product, Architecture, and Customer Support. The Business Applications team partners closely with cross functional stakeholders to ensure that business systems software is properly secured and has managed change control to meet each of their needs.
This team sets the stage for ensuring Fictiv's business is delivering on KPIs and goals. This team provides inputs for Fictiv’s strategic decision making.
The Business Applications team implements business software across Fictiv’s departments.
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PHP
Javascript
HTML/CSS
Git
Bootstrap● Develop new user-facing features
● Build reusable code and libraries for future use
● Ensure the technical feasibility of UI/UX designs
● Optimize application for maximum speed and scalability
● Assure that all user input is validated before submitting to back-end
● Collaborate with other team members and stakeholders
Requirements
● Practical experience in building web pages in HTML/CSS on PHP
● Practical experience with jQuery for functional side of javascript
● Need to understand how to interlace PHP code with HTML code with loops, etc.
● Understanding of how to write modular code for different HTML snippets in PHP
● Experience with Bootstrap is a plus
● Good knowledge of working with Git is required
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon