Marketing - SAAS (Founder's Office)

Responsibilities

• You’ll also oversee paid search campaigns to ensure their success, and communication with clients to support their websites if needed.
• Candidate who is a skilled communicator and able to collaborate with various teams.
• Candidate must know to run Google ads, Linked ads, Facebook ads, Social media executive Google ads weekly report Facebook ads
• Develop and execute successful SEO , SMM strategies
• Proven experience as SEO Manager, SEM Manager or similar role
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

Job Title: SEO Intern

Company: InternetSoft

Location: Pune

Working Hours: 2:00 PM to 11:00 PM

Duration: 3 Months Internship (Possibility of Full-Time Employment Based on

Performance)

Job Description:

InternetSoft is seeking a motivated and detail-oriented individual to join our team as an

SEO Intern. This is an exciting opportunity for someone passionate about digital

marketing and eager to gain hands-on experience in the field of Search Engine

Optimization.

Responsibilities:

Keyword Research:

● Conduct keyword research to identify potential target keywords for our

products/services.

● Analyze keyword competitiveness and trends to enhance website visibility.

On-Page Optimization:

● Assist in optimizing website content, meta-tags, and other on-page

elements for SEO best practices.

● Collaborate with content creators to ensure content aligns with SEO

strategies.

Off-Page Optimization:

● Support link-building initiatives through outreach and relationship building.

● Monitor and analyze backlink profiles to ensure a healthy link portfolio.

SEO Analytics:

● Utilize tools such as Google Analytics to track website performance.

● Generate and analyze SEO reports to measure the effectiveness of

optimization strategies.

Competitor Analysis:

● Conduct regular competitor analysis to identify opportunities for

improvement.

● Stay updated on industry trends and algorithm changes.

Technical SEO:

● Work on technical aspects of SEO, including website structure, redirects,

and site speed.

● Collaborate with the development team to implement SEO-friendly

changes.

Qualifications:

● Currently pursuing or recently completed a degree in Marketing, Business, or

related field.

● Basic understanding of SEO principles and best practices.

● Strong analytical and problem-solving skills.

● Excellent written and verbal communication skills.

● Familiarity with SEO tools such as Google Analytics, SEMrush, or Moz is a plus.

Working Hours:

The working hours for this position are from 2:00 PM to 11:00 PM.

Internship Duration:

This is a 3-month internship position. Successful interns may have the opportunity for

full-time employment based on performance.

About the company

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points