About this role
You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.
- Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
- Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
- Identify the right keywords for Zenskar to optimize on - both head, and long tail
- Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
- Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
- Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
- Hire as the team grows and mentor junior folks
About Early Stage Funded Startup
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- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best-known companies in the world to provide attentive, empathetic, and human service to their customers at scale. We’re a top-rated product on G2 and rank very highly on customer satisfaction.
Opportunity:
We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads.
What you will be working on:
- Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with growth and efficiency in focus.
- Google Ads Management: Oversee, optimise, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by setting the basics right.
- Platform Expansion: Launch and manage campaigns on other platforms like LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Keep an eye open for new opportunities all the time.
- Budget Management: Allocate, monitor, and optimise the budget for each channel to ensure cost-efficient spending and ROI.
- Performance Analysis: Continuously analyse campaign performance, draw insights, and make necessary adjustments for continuous improvement.
- Collaboration: Work closely with other digital marketing team members, design, content and web dev teams ensuring that paid strategies complement and amplify all marketing efforts.
- A/B Testing: Continuously test ads, landing pages, audiences, and more to improve campaign performance.
- Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms.
- Reporting: Provide regular reports showcasing results, insights, and recommendations to the stakeholders.
What we are looking for:
- Bachelor's degree in Marketing, Business, or related field.
- 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads.
- Proven track record of managing and scaling paid campaigns across multiple platforms.
- Strong analytical skills, with the ability to derive meaningful insights from data.
- Proficiency with advertising tools and platforms, analytics tools, and related software.
- Exceptional project management skills.
- Ability to collaborate and communicate effectively with internal teams.
- Forward-thinking and updated with the latest trends and best practices in digital advertising.
- Experience of managing paid campaigns in the SAAS start-up ecosystem will be a plus.
At Hiver, we value diversity and inclusion and encourage individuals from all backgrounds to apply. If you're ready to make an impact and be part of our innovative team, please apply here.
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Requirement:
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partner
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Qualification:
- Proven working experience in digital marketing along with lead generation.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
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We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –
- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.
We are looking the following skill sets within a prospective candidate –
- Strong verbal and written communication skills.
- A versatile personality with above average organizational and planning skills.
- A person with critical thinking and problem solving ability.
- A good team player with creation and handling of team.
- A customer centric person with customer centric business agenda.
- An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
- A person who can develop transparent marketing strategies to expand brand recognition.
Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.
- Should be passionate about transforming sales, service and marketing and whose values align with that of Casey Foods.
- Should have high emotional intelligence and genuine empathy for others through which he should be able to maximize the impact by understanding the motivations of the team and adapting through effective communications.
- Should be a positive game player having a track record of at least 12-15 years of experience of leading and empowering groups towards driving improvement while navigating change and simultaneously winning.
- Should be able to create a culture of transparency and focussed improvement while having fun and fostering a strong team environment.
- Should be a data driven personality who could leverage and communicate using data to improve core marketing strategies that matters to the individual of our team.
- Should have well experienced in managing or being managed in a structural sales environment.