Marketing - SAAS (Founder's Office)

at Early Stage Funded Startup

Agency job
via Qrata
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Remote only
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4 - 10 yrs
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₹20L - ₹40L / yr
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Full time
Skills
Marketing
Digital Marketing

About this role

You will be our first marketing hire, and will be responsible for laying the foundation of our marketing DNA described above.

  • Conceptualize from scratch our multi pronged marketing strategy - SEO (blog, newsletter), social media (linkedin, twitter), community, education (webinars, podcasts), partnerships etc
  • Understand our user/buyer persona, empathize with them, conceptualize relevant content topics, and work with content writers to push high quality content on various platforms
  • Identify the right keywords for Zenskar to optimize on - both head, and long tail
  • Iterate to figure out the correct tone for our social media communication, and build relevant audience on social platforms
  • Reach out to industry influencers, collaborate with them and organize webinars, podcasts etc with the intent to establish Zenskar as an authority in the industry
  • Create a vibrant community of our user and buyer persona, with the intent to help solve the problems they face on a daily basis
  • Hire as the team grows and mentor junior folks
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