Brand Manager

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)

Position Overview:

 We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at

Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for

the creation and development of various digital marketing assets such as corporate profile &

investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging

and compelling presentations that effectively communicate the value propositions of our tech

solutions to clients, investors, and other stakeholders to drive business growth. At the same time

maintaining a library or database of marketing materials, ensuring they are up to date and easily

accessible to the marketing team and other departments.

Job Description:

 Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,

investors decks, and product decks that align with our brand guidelines and effectively showcase

our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that

materials are up-to-date and readily accessible for internal and external use.

 Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,

and in house marketing designer, to gather necessary insights, data, and technical information to

create content that resonates with our target audience.

 Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and

data in a clear and concise manner, ensuring ease of understanding for both technical and non-

technical audiences.

 Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style

guidelines, maintaining a consistent and cohesive brand image throughout.

 Market Awareness: Stay up-to-date with industry trends, market developments, and customer

needs to ensure our digital assets remain relevant and effective in conveying our value proposition.

 Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of

presentations through the use of graphics, images, animations, and other multimedia elements.

 Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall

quality, presenting a professional and polished final product.

 Deadline Management: Work efficiently to meet project deadlines, multitasking across various

projects and ensuring timely delivery of digital assets.

Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.

Qualifications and Skills/ Experience & Expertise:

 Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

 Proven experience 2-4 years in creating and designing corporate decks, investors decks, and

product literature for B2B SaaS /tech solutions providers.

 Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,

Adobe Creative Suite).

 Strong visual storytelling and data visualization skills.

 Excellent attention to detail and ability to adhere to brand guidelines.

 Solid understanding of B2B tech solutions and their value propositions.

 Creativity and a keen eye for aesthetics and design trends.

 Strong communication and collaboration skills to work effectively with cross-functional teams.

 Ability to manage multiple projects and meet tight deadlines.

 A proactive and self-motivated individual with a passion for innovation in visual communication.

 Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an

added advantage

 Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.

Key Deliverables:

 Marketing Collaterals: Create high-quality product literature and marketing collaterals.

 KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.

 Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and

brand awareness.

 KPI: Demonstrated improvement in lead generation metrics and engagement rates.

 Brand Consistency: Ensure brand consistency across all marketing materials and channels.

 KPI: Positive feedback from stakeholders on adherence to brand guidelines.

 Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.

 KPI: Positive feedback on teamwork, communication, and project management.

 Market Understanding: Stay updated with industry trends and customer insights to inform content

strategies.

 KPI: Active participation in industry events, competitive analysis, and market research

initiatives.

Location: Vashi, Navi Mumbai

Work Duration: Monday to Friday

Education: Any graduate with digital certifications (a must)

Remuneration: Negotiable based on candidate’s level of experience.

Company Overview

Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,

catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,

coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed

by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring

efficient communication solutions.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!

About Company

As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.

By harnessing the power of next-gen technology, we enable innovation

to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including

Tier 1 A2P SMS vendor for Mobile

Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.

As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
•  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.