Brand Manager
3 - 8 yrs
₹4L - ₹8L / yr
Navi Mumbai, Mumbai
Skills
Brand Management
Below The Line Marketing (BTL)
Above The Line Marketing (ATL)
Marketing
Branding
Promotions
Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
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Read more
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Read more
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+1 more
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Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
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Requirements:
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Read more
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portal.
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terms of season, campaign, media etc.
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working closely with design, product and production team
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marketing team and e-commerce portal.
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designed within the time frame specified.
• Recommend events specific to brand, product category and season.
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collaboration with the Marketing team.
Skills / Requirements:
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Read more
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Desired Candidate Profile
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Read more
Bengaluru (Bangalore)
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₹5L - ₹7L / yr
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Merchandising
AB Linkedin page
Write- Up
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+3 more
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
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- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
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Read more
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