• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Subodh Popalwar
Software Engineer, Memorres
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No full time opportunity ! It is only for them who is interested in marketing
Job Timing : Flexible Timing
Location : Remote
Qualification : Graduate/Diploma
Requirement : Laptop & Wi-Fi
Position : Freelancer/part-time
Job Location: Work from home
Selection process: HR Round followed by group discussion and manager round.
Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)
Position Overview:
We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at
Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for
the creation and development of various digital marketing assets such as corporate profile &
investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging
and compelling presentations that effectively communicate the value propositions of our tech
solutions to clients, investors, and other stakeholders to drive business growth. At the same time
maintaining a library or database of marketing materials, ensuring they are up to date and easily
accessible to the marketing team and other departments.
Job Description:
Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,
investors decks, and product decks that align with our brand guidelines and effectively showcase
our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that
materials are up-to-date and readily accessible for internal and external use.
Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,
and in house marketing designer, to gather necessary insights, data, and technical information to
create content that resonates with our target audience.
Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and
data in a clear and concise manner, ensuring ease of understanding for both technical and non-
technical audiences.
Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style
guidelines, maintaining a consistent and cohesive brand image throughout.
Market Awareness: Stay up-to-date with industry trends, market developments, and customer
needs to ensure our digital assets remain relevant and effective in conveying our value proposition.
Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of
presentations through the use of graphics, images, animations, and other multimedia elements.
Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall
quality, presenting a professional and polished final product.
Deadline Management: Work efficiently to meet project deadlines, multitasking across various
projects and ensuring timely delivery of digital assets.
Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.
Qualifications and Skills/ Experience & Expertise:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proven experience 2-4 years in creating and designing corporate decks, investors decks, and
product literature for B2B SaaS /tech solutions providers.
Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,
Adobe Creative Suite).
Strong visual storytelling and data visualization skills.
Excellent attention to detail and ability to adhere to brand guidelines.
Solid understanding of B2B tech solutions and their value propositions.
Creativity and a keen eye for aesthetics and design trends.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines.
A proactive and self-motivated individual with a passion for innovation in visual communication.
Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an
added advantage
Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.
Key Deliverables:
Marketing Collaterals: Create high-quality product literature and marketing collaterals.
KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.
Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and
brand awareness.
KPI: Demonstrated improvement in lead generation metrics and engagement rates.
Brand Consistency: Ensure brand consistency across all marketing materials and channels.
KPI: Positive feedback from stakeholders on adherence to brand guidelines.
Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.
KPI: Positive feedback on teamwork, communication, and project management.
Market Understanding: Stay updated with industry trends and customer insights to inform content
strategies.
KPI: Active participation in industry events, competitive analysis, and market research
initiatives.
Location: Vashi, Navi Mumbai
Work Duration: Monday to Friday
Education: Any graduate with digital certifications (a must)
Remuneration: Negotiable based on candidate’s level of experience.
Company Overview
Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,
catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,
coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed
by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring
efficient communication solutions.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!
About Company
As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.
By harnessing the power of next-gen technology, we enable innovation
to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including
Tier 1 A2P SMS vendor for Mobile
Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.
As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.
You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.
Position based out of Bangalore
Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy
Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.
What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.
The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.
What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY
Responsibilities will include:
- Define the brand’s marketing strategy, deliver against app brand objectives
- Drive the development and execution of integrated marketing campaigns at national/regional levels
- Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
- Coordinate with agency and internal design team to execute the campaign
- Analyze campaigns and provide strategic recommendations
Attributes we value:
- Strong analytical foundation with meticulous attention to detail
- Strong verbal and written communication skills
- Strong intellectual curiosity
- Extremely organized and detail-oriented
- Proficiency in Excel
Requirements:
- Graduation/Post-Graduation from a tier-1 institute
- Demonstrative experience in executing brand campaigns
- Work-ex: 4 - 8 years
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
Designation: Art Director
Department: Brand Marketing
Location: Bangalore
Qualification: Bachelor’s degree in graphic design, art, or similar discipline
Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.
Responsibilities:
- Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
- Translate strategic direction into high-quality design within an established brand identity
- Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
- Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
- Graphic and Layout design, End to End development of the set.
- Create tailored content and conversations across each channel for total ecosystem engagement.
- Effectively build and manage relationships with internal stakeholders, as well as talent.
- Read, review and design content to identify the right content for videos.
- Supervise projects, timelines and manage deadlines
Skills:
- Exceptional creativity and innovative design skills
- Experience with design software, including Illustrator, InDesign, Photoshop, etc.
- Proven experience with graphic design, with a strong portfolio of work
- Excellent communication and presentation skills
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- Hands-on knowledge in creative skills like content, layout design, graphic design,
- Excellent verbal and written skills and confident communication skills..
Salary: Upto 12LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
Follow CutshortSubodh Popalwar
Software Engineer, Memorres