Online Marketing Manager

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team
• Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

• As a Bench Sales Recruiter was involved in selling the bench consultants, including searching, qualifying, scheduling interviews, rate negotiations, and closing.
• Involved in sales i.e., bench consultants to the Vendors and Clients for the requirements.
• Searching the requirements for the allotted bench from portals, groups and with contacts. Sharing the requirements with the consultants by his/her comfort ability used to submit the resume to the recruiter.
• Speaking with the recruiters regarding the rate and getting the best as suggested by management.
• Worked extensively on marketing bench consultants.
• Interacting with Tier one Vendors and making new vendors to the company
• Involved in marketing of consultants on bench to the preferred vendors.
• Getting requirements for bench consultants from various sources like Prime Vendors, job portals and other Networking sites.
• Keeping track of the start and end dates of the bench consultants
• Maintain daily & weekly status lists of all activities through MS Excel.
• Set up interviews and closed candidates for various positions.
• Process candidates from initial contact through entire interview/placement process which includes interview scheduling and follow up.
• Actively involved in marketing of consultants on bench to the preferred vendors.
• Responsibilities include calling on prime vendors, developing corporate account relationships, presenting consultants, negotiating and finalizing contracts.
• Negotiating rate with vendors & managing the long term relations with them.
• Get the updated resume form consultant and fetched the best requirements from job portals, prime vendors and other networking sites.
• Highlighted key skills by keeping them in bold.
• Formatted resume for neat appearance and submitted it to the vendor as per consultants comfort ability.
• Negotiated on rates with the vendors as suggested by management based upon location and duration.
• Keeping a track record of rate confirmation and making follow ups about the submissions.
• Maintained a track progress of each and every submittal during the process.
• Follow up with the vendors on interviews schedules and coordinated between consultants and vendors.
• Arranged interview calls for consultants and gave my best to place them on projects as early as possible.
• Follow up with the client/prefer vendors and candidate after interview.
• Responsibly coordinated with the consultants regarding start and end dates of projects.
• Maintained the database of rolled off consultants, getting their resumes ready as well as keep track of contract details such as project extensions, start and end dates for existing resources.
• Keep track of candidates roll off time (at least 2 weeks before) and getting their updated resume ready to market.
• Finding best projects to consultants using my tier one contacts and through different web portals like Dice, corp - corp, Monster, Career builder, Net-temps, Job serve, computer jobs, and professional networking sites such as Linked IN.
• Worked with prime vendors to avoid middle layers

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Job description:

• Min 1 Year Experience in Google Ads & Facebook ads Manager
• Social Posting Topic & Content Creation
• Competitor Research Detailed Skill
• Latest SEO Knowledge
• Sound Knowledge of Graphic design tools
• Basic Knowledge of video editing tools