Marketing Executive

Position: Marketing Manager

Location: Mumbai

Job Type: Full-time

Experience: 2-5 years

About the Company:

ArchStore offers a platform that allows an Architect/Interior Designer to manage and track ongoing projects, browse and select Vendor products and shortlist them for their project, call for samples, request quotes and much more, showcased online in a very organized catalogue. It also allows them to directly communicate/get in touch with Vendor’s representatives with one click.

As a Marketing Manager at Archstore, you will be responsible for creating and implementing effective marketing strategies that will help us reach our target audience and increase our brand awareness. Your main responsibilities will include:

• Conducting market research and analyzing consumer behaviour to identify trends and opportunities
• Developing and implementing marketing plans and campaigns that align with our business goals
• Creating compelling content for various marketing channels, including social media, email, and web
• Managing and optimizing our digital marketing channels, including SEO, PPC, and social media advertising
• Collaborating with cross-functional teams, including Sales, Product, and Design, to ensure our marketing efforts are aligned with overall business objectives
• Measuring and reporting on the effectiveness of our marketing campaigns and initiatives
• Staying up-to-date with the latest trends and technologies in marketing and digital media

Requirements:

• This is an on-site job role.
• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-5 years of experience in marketing, with a proven track record of success in developing and implementing marketing strategies
• Strong understanding of marketing principles and practices, including market research, content creation, digital marketing, and data analytics
• Excellent communication skills, both written and verbal
• Ability to work independently and as part of a team
• Proven ability to manage multiple projects and priorities simultaneously
• Knowledge of marketing tools and technologies, including marketing automation platforms, CRM, and analytics tools

If you are a highly motivated and results-driven Marketing Manager with 2-5 years of experience in developing and implementing successful marketing strategies, we would love to hear from you. Please apply with your updated resume and a cover letter explaining why you are the ideal candidate for this position.

You will anchor our sales and marketing to ensure that we reach our planned targets and more and will be responsible for overall sales targets and will work across channels (online and offline) to make them happen.

You will be responsible for growing sales on the multiple market places, website and online platforms and running marketing campaigns marketing wisely while monitoring KPIs to ensure high ROI.

You will also manage offline retail partnerships and help grow offline pressence of Wise Mama products.

Previous FMCG sales experince, especially with food & bev with demonstrated excellence is going to be a big +

You should be a self starter, demostrate ownership and initiative and be open to working in a challenging start-up environment.

Candidate Profile:

Role: Marketing Campaign Coordinator

Vertical: Marketing 

Education:  Any graduate or postgraduate but  MBA - Marketing( preferred)

Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing

Total Experience: Around 2 years

Overview of the Company

Armentum is an IT Services company that provides the following services. 

1. Website Design and Development
2. Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
3. SEO Services

and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry. 

Specific Responsibilities

• Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
•  Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
• Having prior knowledge of working with Product Marketing 
• Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
• Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
• Prior knowledge of working on any CRM for an end to end marketing and sales campaigns 
• Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.

Ideal Candidate Description

• 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
• Excellent Writing and Communication Skills
• Proficient using tools like MS Office & Google Drive
• Must possess knowledge of CRM systems and how they operate
• Excellent presentation skills
• Ability to learn things quickly 
• Industrious, Orderly and Disciplined
• Must be able to meet tight deadlines 
• Excellent documentation skills
• Ability to effectively communicate with different teams
• Quick thinker, ability to get things quickly, and to manage time

• Job Title:- Marketing & Back Officer
• Experience: 1yr to 2yr (Only Female)
• Edu. - Graduate in Mechanical or chemical or electrical,
• Location: Nikol, Ahmedabad

• Excellent verbal and written communications skills.
• Insides Sales.
• Lead generate.
• Proven inside sales experience.
• Track record of over-achieving quota.
• Strong phone presence and experience dialing dozens of calls per day.
• Proficient with corporate productivity and web presentation tool Strong listening and presentation skills.
• Ability to multi-task, prioritize, and manage time effectively.

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.