Designation: Growth Marketing Manager
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Role Description
This is a full-time on-site role as a Growth Marketing Manager at Brown Living. The Growth Marketing Manager will be responsible for day-to-day tasks such as marketing analytics, project management, web analytics, and marketing automation. They will work closely with cross-functional teams to develop and execute growth strategies that drive user acquisition and retention. The role requires strong analytical and project management skills to optimize marketing campaigns and drive business growth.
Key Responsibilities:
● Develop and execute strategies to drive revenue growth for Brown Living across B2B & B2C verticals.
● Analyze business operations, trends, costs, and obligations to project future revenues and provide strategic advice.
● Lead and execute lead generation and conversion campaigns to optimize sales funnel performance.
● Monitor and optimize ecommerce metrics for the platform, focusing on both topline and bottomline growth.
● Optimize user flows through conversion-focused campaigns to enhance
customer acquisition and retention.
● Report regularly to management on marketing operations, providing insights and recommendations for improvement.
● Conduct surveys to identify growth opportunities and develop solutions to business problems.
● Represent the company at business events, managing business development, sales, and marketing activities.
● Collaborate with agencies and vendors to execute business growth activities effectively.
● Coordinate with customer accounts and suppliers to ensure clear
communication and alignment with organizational goals.
● Work closely with the founding team to identify growth opportunities aligned with financial, social, and environmental objectives.
● Provide insights for tech developments to support overall platform growth.
● Maintain and analyze leads and queries, preparing periodic reports for
management.
Key Result Areas (KRAs):
● Revenue Growth: Achieve targeted revenue growth through strategic marketing initiatives and campaigns.
● Lead Generation and Conversion: Drive lead generation and optimize conversion rates to maximize sales.
● E-commerce Metrics: Improve e-commerce metrics to enhance platform
performance and profitability.
● Customer Success: Enhance customer satisfaction and retention metrics through effective marketing strategies.
● Business Development: Identify and capitalize on growth opportunities across B2B & B2C segments.
● Event Management: Successfully organize and participate in sales & marketing events to promote brand awareness and generate leads.
● Agency Coordination: Ensure seamless collaboration with agencies and vendors for business growth activities.
● Stakeholder Communication: Maintain clear communication with stakeholders to align activities with organizational objectives.
● Innovation and Strategy: Provide innovative insights and strategic
recommendations to support long-term business growth.
● Tech Insights: Offer valuable insights for tech developments to support platform growth and optimization.
Required Qualifications and Skills:
● Experience in project management
● Ability to work effectively in a cross-functional team
● Experience in the sustainable living or environmental industry is a plus.
● Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
● Proven 2-3 experience in marketing and business growth roles, preferably in a startup environment.
● Strong analytical skills (Growth Marketing Analytics skills) with the ability to interpret data and trends to drive business decisions.
● Excellent communication and interpersonal skills to effectively liaise with
stakeholders.
● Entrepreneurial mindset with a passion for marketing and growth.
● Proficiency in web analytics, digital marketing techniques and tools.
● Knowledge of marketing automation
Note: This role offers an exciting opportunity for a young professional who is passionate about marketing, growth, and making a positive impact in the sustainability space. Based in Mumbai, India, the successful candidate will join a collaborative and passionate team dedicated to driving innovation and positive change at Brown Living.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping
Shubham Vishwakarma
Full Stack Developer - Averlon
About Brown Living
About
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Tech stack
AngularJS (1.x)
NodeJS (Node.js)
Amazon Web Services (AWS)Candid answers by the company
e-commerce
Company social profiles
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The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
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- Excellent active listening, negotiation and presentation skills
- Competence to build and effectively manage interpersonal relationships at all levels of the company
Perks:
- Excellent growth opportunity
- Best salary in the industry
The company is headquartered in Pune.
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Full Stack Developer - Averlon