Designation: Growth Marketing Manager
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Role Description
This is a full-time on-site role as a Growth Marketing Manager at Brown Living. The Growth Marketing Manager will be responsible for day-to-day tasks such as marketing analytics, project management, web analytics, and marketing automation. They will work closely with cross-functional teams to develop and execute growth strategies that drive user acquisition and retention. The role requires strong analytical and project management skills to optimize marketing campaigns and drive business growth.
Key Responsibilities:
● Develop and execute strategies to drive revenue growth for Brown Living across B2B & B2C verticals.
● Analyze business operations, trends, costs, and obligations to project future revenues and provide strategic advice.
● Lead and execute lead generation and conversion campaigns to optimize sales funnel performance.
● Monitor and optimize ecommerce metrics for the platform, focusing on both topline and bottomline growth.
● Optimize user flows through conversion-focused campaigns to enhance
customer acquisition and retention.
● Report regularly to management on marketing operations, providing insights and recommendations for improvement.
● Conduct surveys to identify growth opportunities and develop solutions to business problems.
● Represent the company at business events, managing business development, sales, and marketing activities.
● Collaborate with agencies and vendors to execute business growth activities effectively.
● Coordinate with customer accounts and suppliers to ensure clear
communication and alignment with organizational goals.
● Work closely with the founding team to identify growth opportunities aligned with financial, social, and environmental objectives.
● Provide insights for tech developments to support overall platform growth.
● Maintain and analyze leads and queries, preparing periodic reports for
management.
Key Result Areas (KRAs):
● Revenue Growth: Achieve targeted revenue growth through strategic marketing initiatives and campaigns.
● Lead Generation and Conversion: Drive lead generation and optimize conversion rates to maximize sales.
● E-commerce Metrics: Improve e-commerce metrics to enhance platform
performance and profitability.
● Customer Success: Enhance customer satisfaction and retention metrics through effective marketing strategies.
● Business Development: Identify and capitalize on growth opportunities across B2B & B2C segments.
● Event Management: Successfully organize and participate in sales & marketing events to promote brand awareness and generate leads.
● Agency Coordination: Ensure seamless collaboration with agencies and vendors for business growth activities.
● Stakeholder Communication: Maintain clear communication with stakeholders to align activities with organizational objectives.
● Innovation and Strategy: Provide innovative insights and strategic
recommendations to support long-term business growth.
● Tech Insights: Offer valuable insights for tech developments to support platform growth and optimization.
Required Qualifications and Skills:
● Experience in project management
● Ability to work effectively in a cross-functional team
● Experience in the sustainable living or environmental industry is a plus.
● Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
● Proven 2-3 experience in marketing and business growth roles, preferably in a startup environment.
● Strong analytical skills (Growth Marketing Analytics skills) with the ability to interpret data and trends to drive business decisions.
● Excellent communication and interpersonal skills to effectively liaise with
stakeholders.
● Entrepreneurial mindset with a passion for marketing and growth.
● Proficiency in web analytics, digital marketing techniques and tools.
● Knowledge of marketing automation
Note: This role offers an exciting opportunity for a young professional who is passionate about marketing, growth, and making a positive impact in the sustainability space. Based in Mumbai, India, the successful candidate will join a collaborative and passionate team dedicated to driving innovation and positive change at Brown Living.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping
Shubham Vishwakarma
Full Stack Developer - Averlon
About Brown Living
About
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Tech stack
AngularJS (1.x)
NodeJS (Node.js)
Amazon Web Services (AWS)Candid answers by the company
e-commerce
Company social profiles
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CTC: 7 LPA - 9 LPA
Work Location: HRBR Layout, Bangalore, Karnataka
Key Performance Indicators:
- Marketing Qualified Leads
- Growth in Website Visitors
- RoI on Digital & Offline Marketing Campaigns
- Improve the Performance of Digital Marketing Channels (Email, BPN, WPN, Social Media etc)
- Generate Leads through Event Participation or other Channels
Key Responsibilities:
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- Preparing periodic marketing plan- monthly quarterly
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- Generating expected Mqls
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- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Marketing Channels:
- Browser Push Notifications
- Web Push Notification
- Email, SMS, WhatsApp
- Social Media - Facebook, LinkedIn, Twitter, Instagram
- Blog & Other guest posting platforms
- Trade Promotional Events
Skills & Ability:
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, and innovation to create and develop content.
- Strong project management and managerial skills
- Ability to multitask.
Technical Skills:
Knowledge of the following tools are added advantages
- SEO and SEM strategy and keyword research
- Word press blogging
- Facebook, LinkedIn, Instagram business page management
- Canva for image editing
- Browser push notifications software
- Web-push notifications
- Google Docs
- GetSiteControl
Education & Experience:
- MBA (Marketing) is preferred
- Experience: 3 to 5 Years of experience in Digital Marketing
- Location: Bangalore (Work from office only)
Additional Benefits:
- Health Insurance is provided
- Meal allowance is provided
- Performance based incentives
Job Types: Full-time, Permanent
Pay: ₹700,000.00 - ₹900,000.00 per year
Benefits:
- Health insurance
Schedule:
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Supplemental Pay:
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Ability to commute/relocate:
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We are passionate dreamers, who work really hard. We love questioning ‘cause we are curious’. We really enjoy debating, zero egos. We love experimenting. We are absolutely clinical with first principles & being objective. Because we believe - that’s how great things are created - Great products, Great companies, Great people. And everything we do - the centerpiece is always the customer.
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We have decided - it’s time to make this happen. By building smart affordable clean Electric Mobility for a billion Indians. And of course at an Electric Speed. We are starting off by building India’s biggest Electric Vehicle Charging Platform. And now we are expanding our family. If this resonates with you - let’s have a cup of coffee :)
https://www.linkedin.com/company/electricpe/
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- Exceptional writing and communication skills
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Strata is a commercial real estate investment platform that offers investors the opportunity to invest in pre-leased commercial assets such as offices, warehouses, and retail spaces across India.
We are one of the fastest-growing PropTech platforms in India and are backed by Elevation Capital, Mayfield, Kotak Investment Advisors, Gruhas (a venture by Nikhil Kamath of Zerodha) and DLF Family Office.
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You have a knack for product and strongly equipped with engineering skills to make it a reality. You don’t jump into implementation unless you have clearly understood the problem/requirements and have a written design. You don’t hesitate asking questions and giving critical reviews while respecting others’ opinions. You are a fearless engineer, and not afraid to fail, not on production though ;) You have a strong sense of ownership. You have a startup experience. You don’t feel annoyed if required to work on off days in case of production incidents (no development).
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Programming languages:
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Currently the engineering team comprises of 3 engineers, and we plan to grow it to 8 by the end of 2021.
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We will try to finish the process within two weeks. In case we can’t go ahead with your candidature, we will clearly and immediately let you know. But in case of competing applications, we may request you to wait for a week or two.
- 15 minutes introductory call to discuss requirements and expectations
- 30 minutes online coding assignment on a screen sharing session
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- 15 minutes call with co-founder for final discussion
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In March 2020, Strata raised $1.5 million in seed funding; and $6 million in Series-A in July 2021.
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- Excellent understanding of digital marketing concepts.
- Experience with business to customer social media and content generation.
- Strong creative and analytical skills.
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- Marketing Campaigns
- Marketing Strategy
- Online Marketing
- Brand Awareness
- Content Strategy
- Content Management Systems (CMS)
- SEO
- Google Ads
- English Proficiency (Verbal and Written)
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon