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Lead E-Commerce
Lead E-Commerce

Lead E-Commerce at Nyumi · Mumbai · 4 - 8 years · ₹10L - ₹20L / yr (ESOP available) · Profitable · Posted 2 Nov 2023

Nyumi's logo

Lead E-Commerce

Sai Deshpande's profile picture
Posted by Sai Deshpande
4 - 8 yrs
₹10L - ₹20L / yr (ESOP available)
Mumbai
Skills
Marketing

Company Name: Nyumi (Ikaria Wellness Pvt Ltd)

Website: www.nyumi.com


Company Profile: Nyumi is an innovative health and wellness D2C start-up, with a mission to create a healthier, happier world. Nyumi focuses on everyday wellness for women. The team is ex-HBS, IIM-A, Nykaa, WeWork, Headspace, Zomato, MullenLowe Lintas and Microsoft. 

About the founder: Ananya Kejriwal has an MBA from Harvard Business School and a BS in Engineering from Olin College of Engineering. She is an experienced product lead with a passion for bringing design thinking and technology to consumer products, having worked at Microsoft and Headspace in the US. 


E-commerce Lead:

Roles and Responsibilities:

  • Developing the strategic direction for leading marketplaces like Amazon, Nykaa, and others.
  • Accountable for achieving bottom line results and maximizing Return on Advertising Spend (ROAS).
  • Expertly managing Amazon Marketing Services (AMS) and driving paid and non-paid initiatives across the platform.
  • Mentoring the team to optimize accounts and achieve monthly targets efficiently.
  • Performing comprehensive data analysis for weekly and monthly meetings to drive actionable insights.
  • Overseeing internal budgets within the company and external budgets with clients.
  • Collaborating with cross-functional teams including design, sales, creative, advertising, logistics, marketing, and other departments dedicated to the same client account, ensuring high-quality deliverables and meeting client needs.
  • Facilitating seamless communication between key clients and internal teams.
  • Negotiating contracts with clients and setting performance timelines.
  • Cultivating strong relationships with existing clients and actively pursuing new client opportunities.

Qualification:

• 4-8 years of Experience of direct response & E-commerce experience in an integrated, multi-channel marketing environment

Location: Mumbai


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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Nyumi

Founded :
2021
Type :
Product
Size :
0-20
Stage :
Profitable

About

Our brand, Nyumi focuses on everyday wellness for women. Formulated by health experts in Germany and India, Nyumi blends the best of Indian and Western sciences to bridge nutritional gaps in a woman's diet. Through superior formulations, cleaner ingredients and higher transparency, Nyumi aims to disrupt the traditional nutraceuticals market.
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Content, Creative, and Brand

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  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

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  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
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  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
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  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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