Advertising Manager
Key Responsibilities
● Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping).
● Own full-funnel performance: from awareness to conversion and retention.
● Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels.
● Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc.
● Conduct regular A/B testing on creatives, audiences, and placements.
● Manage ad budgets and bid strategies to maximize performance.
● Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
● Collaborate with the design/content team for campaign assets.
● Prepare weekly/monthly ad performance reports with insights and action points.
● Stay updated with platform algorithm changes, ad tools, and beta features.
Qualifications & Skills
● 5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google.
● Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup.
● Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards.
● Experience in ad copywriting and creative performance feedback.
- ● Bonus: Experience with tools like Helium10, Semrush, Canva, or creative automation platforms.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon