
Advertising Manager
Key Responsibilities
● Plan, launch, manage, and optimize paid campaigns across Amazon Ads, Meta Ads, and Google Ads (Search, Display, Shopping).
● Own full-funnel performance: from awareness to conversion and retention.
● Create ad strategies tailored for both D2C (Shopify) and marketplace (Amazon) channels.
● Track key KPIs: CTR, CPC, ROAS, ACoS, CVR, CPA etc.
● Conduct regular A/B testing on creatives, audiences, and placements.
● Manage ad budgets and bid strategies to maximize performance.
● Lead all Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
● Collaborate with the design/content team for campaign assets.
● Prepare weekly/monthly ad performance reports with insights and action points.
● Stay updated with platform algorithm changes, ad tools, and beta features.
Qualifications & Skills
● 5+ years of experience in managing performance marketing campaigns across Amazon, Meta, and Google.
● Proven track record of scaling ROAS-positive ad accounts in a D2C eCommerce setup.
● Strong analytical skills with knowledge of Excel/Sheets, GA4, and Ads dashboards.
● Experience in ad copywriting and creative performance feedback.
- ● Bonus: Experience with tools like Helium10, Semrush, Canva, or creative automation platforms.

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About Us
Binocs.co empowers institutional lenders with next-generation loan management software, streamlining the entire loan lifecycle and facilitating seamless interaction among stakeholders.
Team: Binocs.co is led by a passionate team with extensive experience in financial technology, lending, AI, and software development.
Investors: Our journey is backed by renowned investors who share our vision for transforming the loan management landscape: Beenext, Arkam Ventures, Accel, Saison Capital, Blume Ventures, Premji Invest, and Better Capital.
Responsibilities
We seek a motivated, brilliant, and passionate AI Engineer who is excited about using AI to solve real-world problems and create impactful products. If you're someone who is never satisfied with the status quo, loves to challenge existing norms, and is passionate about AI, especially in the field of prompt engineering with Large Language Models (LLMs) like ChatGPT, we want you on our team.
Responsibilities:
- Spearhead the development and integration of AI technologies within our digital platform, focusing on LLMs like ChatGPT.
- Work closely with the product and development teams to embed AI capabilities that enhance user experiences and business outcomes.
- Innovate and implement prompt engineering techniques to refine and optimize interactions with LLMs.
- Collaborate in High-Level Designs (HLDs) and Low-Level Designs (LLDs), ensuring AI solutions are scalable and robust.
- Mentor and lead discussions on best practices in AI development, staying ahead of the curve in AI trends and technologies.
- Ensure the reliability, security, and performance of AI implementations.
- Dive into new AI domains, showing a willingness to explore and master emerging AI technologies.
Qualifications
- Pursuing BE/BS/BTech/ME/MS/MTech in Computer Science, Engineering, or a related field from top-tier universities.
- Relevant Projects/Internship in AI development, with a specific focus on prompt engineering with LLMs like ChatGPT.
- Demonstrated proficiency in programming languages relevant to AI development and a passion for coding.
- Solid understanding of AI principles, machine learning models, and the ability to apply them in creating impactful solutions.
- Knowledge of deep learning for computer vision and (or) NLP
- Experience with cloud computing platforms (e.g., AWS, Azure, Google Cloud) and understanding of deploying AI solutions at scale.
- Knowledge of DevOps practices for AI, including continuous integration and deployment (CI/CD) for AI models.
Good to have
- Practical experience with microservices architecture and serverless computing.
- Contributions to open-source projects or active engagement in AI development communities.
- Experience in working with LLMs and AI technologies beyond prompt engineering.
Benefits
Joining Binocs.co means being part of a groundbreaking journey to redefine the financial landscape with AI-driven innovations. You'll work alongside a team that values creativity, collaboration, and the drive to make a difference. We offer a dynamic work environment, competitive compensation, and the opportunity to be at the forefront of AI application in fintech.
You'll be trained first on content writing through online meets. After that, you'll be required to do the assigned tasks.
- Day-to-day tasks will be given
- Remote work
- Flexible timings
- Duration - 2 months
- Earning opportunities will be introduced
- Certificate and Letter Of Recommendation on completion
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research




- Interacts with Business Process Experts / Owners & Users community to collect business requirements
- Should have a minimum of 5+ years of experience in Implementation of different Kinaxis RapidResponse modules like Supply Planning, Forecasting and Demand Planning, ATP, Aggregate Supply Planning, Capacity Planning, Attribute Based Planning, Sales & Operations Planning

What You'll Do
You will be part of our data platform & data engineering team. As part of this agile team, you will work in our cloud native environment and perform following activities to support core product development and client specific projects:
- You will develop the core engineering frameworks for an advanced self-service data analytics product.
- You will work with multiple types of data storage technologies such as relational, blobs, key-value stores, document databases and streaming data sources.
- You will work with latest technologies for data federation with MPP (Massive Parallel Processing) capabilities
- Your work will entail backend architecture to enable data modeling, data queries and API development for both back-end and front-end data interfaces.
- You will support client specific data processing needs using SQL and Python/Pyspark
- You will integrate our product with other data products through Django APIs
- You will partner with other team members in understanding the functional / non-functional business requirements, and translate them into software development tasks
- You will follow the software development best practices in ensuring that the code architecture and quality of code written by you is of high standard, as expected from an enterprise software
- You will be a proactive contributor to team and project discussions
Who you are
- Strong education track record - Bachelors or an advanced degree in Computer Science or a related engineering discipline from Indian Institute of Technology or equivalent premium institute.
- 2-3 years of experience in data queries, data processing and data modeling
- Excellent ANSI SQL skills to handle complex queries
- Excellent Python and Django programming skills.
- Strong knowledge and experience in modern and distributed data stack components such as the Spark, Hive, Airflow, Kubernetes, Docker etc.
- Experience with cloud environments (AWS, Azure) and native cloud technologies for data storage and data processing
- Experience with relational SQL and NoSQL databases, including Postgres, Blobs, MongoDB etc.
- Familiarity with ML models is highly preferred
- Experience with Big Data processing and performance optimization
- Should know how to write modular, optimized and documented code.
- Should have good knowledge around error handling.
- Experience in version control systems such as GIT
- Strong problem solving and communication skills.
- Self-starter, continuous learner.
Good to have some exposure to
- Start-up experience is highly preferred
- Exposure to any Business Intelligence (BI) tools like Tableau, Dundas, Power BI etc.
- Agile software development methodologies.
- Working in multi-functional, multi-location teams
What You'll Love About Us – Do ask us about these!
- Be an integral part of the founding team. You will work directly with the founder
- Work Life Balance. You can't do a good job if your job is all you do!
- Prepare for the Future. Academy – we are all learners; we are all teachers!
- Diversity & Inclusion. HeForShe!
- Internal Mobility. Grow with us!
- Business knowledge of multiple sectors
PRIMARY RESPONSIBILITIES :-
- Designing Websites with responsive layouts.
- Designing Mobile Apps.
- UX Flow Designing for App & Web Apps.
- Co-ordination with client and get the best creative outcome in terms of design.
- Able to design digital media artworks for social media, websites, print media.
- Responsible for creative development across our app, website, social media, user communications, digital ads and offline marketing channels.
- Ideation and execution, understanding client requirement / brief, designing, and delivering creative projects from conceptualization to final execution. ·
- Think creatively and out of the box and develop new design concepts, graphics and layouts independently.
- Take a lead role in managing the design and creative elements of products for website and app.
- Managing graphic designs from conception to deliver
REQUIREMENTS :-
- 4+ years design experience, preferably in an interactive agency.
- Advanced command of standard design and layout applications (Adobe XD, Figma, Photoshop, Illustrator.).
- Strong time-management skills and ability to prioritize.
- Experience working to meet team-based project outcome.
- You are a strong team player who can collaborate effectively with different stakeholders.

Work Location: Bangalore
Work Days: Sunday to Thursday
Shift: Day Time
Week Off: Friday & Saturday
Responsibilities
- Develop new user-facing features
- Build reusable code and libraries for future use
- Ensure the technical feasibility of UI designs
- Optimize application for maximum speed and scalability
- Assure that all user input is validated before submitting to back-end
- Collaborate with other team members and stakeholders
Key Skills
- Should have hands-on experience in advanced JavaScript libraries and frameworks, such as ReactJS, Bootstrap. (ReactJS is Mandatory)
- Proficient in web markup, including HTML5, CSS3
- Good understanding of server-side CSS pre-processing platforms, such as LESS and SASS and experience in building/using REST APIs
- Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery
- Good understanding of asynchronous request handling and partial page updates.
- Good understanding of SEO principles and ensuring that the application will adhere to them.

We are looking 2-3 Android Developer with minimum 1-year experience in:
*Tech Skills*
- Kotlin
- MVVM (LiveData, ViewModel)
- Networking: Retrofit2
- Dependency: Dagger 2
- Local database: Room
*Other Details*
- Join within 30 days
- Office: East Delhi (Anand Vihar metro)
- Willing to work in high growth startup
*Your Work*
You will be creating a whole new way to travel. Millions of EaseMyTrip users would be benefited by your work directly. We are creating a very new and unique model of booking hotel and holiday.
*About Us*
EaseMyTrip is probably the only e-commerce company (in the world) that went public (current mkt cap USD 730 mn) while never raising funds from any investor (and remained bootstrapped).
EMT fought david-vs-Goliath battle for 13 years, as all its SIX competitors were deeply funded (and had luxury to be in losses) while EMT kept on surpassing them profitably.
Thanks
Prashant Pitti
Co-Founder - EaseMyTrip.com



