Advertising Manager

Performance Marketer

Company Overview

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Head of Growth / Marketing Lead
• Education: Bachelor's degree in Marketing, Business or related field preferred

Key Responsibilities

• Plan and run paid campaigns across Meta, Google and other platforms
• Manage budgets and bidding strategies to optimize for ROAS and CPA
• Continuously test creatives, copy, audiences and landing pages
• Analyze funnels end-to-end and identify drop-off and opportunity areas
• Report on key performance metrics and translate data into next actions
• Collaborate with creative team to brief and improve ad assets
• Stay current with platform updates, ad policy changes and new formats
• Scale what works and cut what doesn't, quickly
• Manage tracking and attribution setup in partnership with tech teams
• Forecast and plan budgets aligned with business growth targets

Mandatory Skills & Experience

• 2-5 years of hands-on performance marketing experience
• Proven expertise with Meta Ads Manager and Google Ads
• Strong analytical mindset with real budget-ownership experience
• Solid understanding of funnels, attribution and unit economics

Preferred Skills (Good to Have)

• Experience scaling ad spend significantly for a D2C/SaaS brand
• Familiarity with pixel/tracking setup and attribution tools
• Conversion rate optimization (CRO) experience

Tools & Technologies

• Meta Ads Manager, Google Ads
• Google Analytics 4 / Mixpanel
• Tracking/attribution tools (Pixel, GTM)
• Creative testing platforms

KPIs / Success Metrics

• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
• Conversion rate
• Budget utilization efficiency

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

Location: Kolkata

About the Role

Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.

Key Responsibilities

• Own Meta & Google Ads strategy, execution, and optimization.
• Drive profitable customer acquisition and scale online revenue.
• Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
• Build customer retention and repeat purchase strategies through CRM and remarketing.
• Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
• Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
• Identify growth opportunities through data analysis, testing, and experimentation.

What We're Looking For

• 5–8 years of hands-on core D2C performance marketing experience.
• Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
• Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
• Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
• High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Job description:

Location: Chennai (on-site)

Experience: 6+ years

Industry: Apparel

Role Objective

We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.

Key Responsibilities

• D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
• Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
• Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
• Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
• System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.

Skills & Qualifications

• 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
• Expertise in GA4, Meta Business Suite, and Google Ads Manager.
• Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
• Strong analytical ability to convert data into strategic insights and business actions.

Note:

The interested professional should be currently living in South India.

Strong Amazon Ads / Performance Marketing / E-commerce Marketing Profiles.

2

Mandatory (Experience 1): Must have 3+ years of hands-on experience in managing Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) for consumer-facing brands (D2C / E-commerce)

3

Mandatory (Experience 2): Proven experience in end-to-end Amazon Ads campaign management, including campaign setup, optimization, bid strategy, and scaling performance

4

Mandatory (Experience 3): Strong understanding of key Amazon advertising metrics such as ACOS, ROAS, CTR, CPC, and conversion rate, with a demonstrated ability to optimize campaigns for revenue growth and cost efficiency

5

Mandatory (Core Skills): Hands-on expertise in keyword research, search term analysis, competitor tracking, and campaign expansion strategies within Amazon ecosystem

6

Mandatory (Experience 5 Working knowledge of Amazon listing optimization, including A+ Content, product detail pages, and alignment between ads and organic strategy

7

Mandatory (Domain): Must have experience working with E-commerce / D2C / Consumer brands (preferably in Health & Wellness, FMCG, or similar high-competition categories)

Performance Marketing & Growth Manager

Brand + Growth ·Onsite · Full-time

Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.

What You'll Do

•  Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention

•  Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works

•  Own budget allocation across channels and hit hard growth targets

•  Shape brand positioning, voice, and creative consistency across every channel

•  Partner with product on growth loops, retention, and lifetime value

•  Brief creative teams with data-backed insights; report performance to leadership

What You Need

•  3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role

•  Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)

•  Startup, D2C, e-commerce, or consumer brand background preferred

•  Data-driven mindset — comfortable owning a budget and being accountable for targets

•  Genuine interest in brand-building, not just performance metrics

Nice to Have

•  Experience across multiple international markets

•  Experience building a brand from 0→1, not just scaling an established one

•  Basic design or copywriting sensibility

Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations