Product marketing executive cosmetics

Job Description
KEY ROLES & RESPONSIBILITIES
Key Performance Areas & Description % of Time Spent
1. Product Management
• Manage and maintain the product portfolio aligned with brand strategy by channel,
retailer and door type
• Act as the Brand expert on product assortment as well as competitors (assortment,
pricing) in order to identify opportunities in local markets
• Develop product marketing calendar and work in collaboration with Consumer Marketing
Manager/ online/ consumer engagement; to develop the Brand’s 360° activation calendar
• Responsible for forecasting of new launches and liaising with regional demand planning
to ensure new launches are executed on time
• Maintain sampling and promotion initiatives
• Work cohesively with Demand Planning team to ensure adequate stock availability to
meet target achievement across channels offline + online.
• Ensure timely reporting on in-line Stock Keeping Units (SKUs) and Launches
• Responsible for liaising with regulatory team to ensure all products are registered on time
50%
2. Pricing
• Assist Consumer Marketing Manager to devise Pricing Strategy on the basis of global
guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis
• Work in collaboration with stakeholders to developing sampling and GWP (Gift with
Product) strategy
• Manage and maintain discontinued products and returns with the objective of reducing
returns
• Ensure the final prices are shared with all stakeholders and updated in local systems
before the order date (distributor, retailer, Customer Service and TR)
30%
3. Customer Relations/ Services
• Build and maintain a good work relationship with the Retailer, Customer Service, Finance
and Demand Planning team
• Contributes to Retailer discussions, preparation on product-related topics (launches,
assortment range, prices, and exclusivities)
• Keep all key stakeholders updated with regards to any changes in the calendar and launch
dates
• Maintain relationships with business partners and key customers, follows up on
promotion efforts, keeps informed on sales force needs and assists sales management as
necessary to ensure all programs are implemented to their best advantage
• Co-ordinate with field force and retailers on timely basisto ensure all events and launches
are executed as per plan
Conducts regular store visits to monitor brand activity versus competitor, roll out of
marketing campaigns and to understand top doors
15%
4. Others
5%
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• Coordinating with Regional Marketing, Finance and Demand Planning Teams
• Assisting in special projects
Job Description
HIGH-TOUCH LEADERSHIP COMPETENCIES
The High-Touch Leadership Competencies provide the framework to build and grow the skills, knowledge, and behaviors
in each employee to lead from every chair. Everyone is expected to lead in every position. All of the High-Touch Leadership
Competencies are important to success. However, in each position there are three competencies that are imperative for
job success.
Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities
and management systems are required.
Aligns and Engages the Team in the Vision: Provides clarity to each team member on their role in achieving
the vision, strategy, and goals.
Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
initiate and lead the changes that drive success.
Develops Talent and Capabilities: Identifies and cultivates essential skills and attributes to maximize
individual contribution and engagement.
Energizes and Enables Others: Ignites passion and releases potential to drive success.
Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
of diverse knowledge, skills, and experiences to achieve results.
Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation: Focuses on areas of highest potential. Creates newness or connects
knowledge in new ways to create the unexpected. Ensures that the creativity and innovation pipeline
are aligned to achieve strategy and goals.
Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational
effectiveness to meet current and future business needs. Learns equally from successes and failures.