D2C head

at Series A Funded Startup -Organic food brand for kids

Agency job
via Qrata
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Mumbai, Bengaluru (Bangalore), Gurugram
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6 - 8 yrs
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₹20L - ₹25L / yr
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Full time
Skills
Customer Retention
Product Marketing
Marketing
Digital Marketing
Revenue growth
FMCG
Performance marketing
Roles and Responsibilities
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.

• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.

Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
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