• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
Shubham Vishwakarma
Full Stack Developer - Averlon
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RSPP Write Up |
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(Role - Skill - Persona - Process) |
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Company Write-up |
Zoko makes it easy for businesses to do Sales, Marketing and Customer Support on WhatsApp. WhatsApp is the internet of the #nextbillion and Zoko’s vision is to become the Shopify for merchants, selling on WhatsApp. We are backed the best - YCombinator, Ryan Hoover (the founder of Product Hunt), Binny Bansal backed 021 Capital and other illustrious YC Alumni. |
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Senior Frontend Engineer |
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Location |
Bangalore / Kochi / Remote |
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Budget |
30-40 LPA + 0.15% to 0.2% equity |
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Define the Role |
1. Leads and executes the mobile development strategy for the company |
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Key outcomes expected |
1. Implementation of the mobile version(s) of the app in Android and iOS |
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Persona |
8-12 years of experience in web and mobile development |
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Skills |
Mandatory |
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Round 1- (Google Meet) - Founders (screening) |
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