Growth Marketing

- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research

Role: Brand & Marketing Leader
Location: Bangalore

About The Role

• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.

Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.

We are looking for a Brand Marketing Manager, who will be a key member of the Marketing team focused on driving growth, via offline campaigns - TV campaigns, outdoor activities, and more.

The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.

The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.

What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experience
Joining: IMMEDIATELY

Responsibilities will include:

• Define the brand’s marketing strategy, deliver against app brand objectives
• Drive the development and execution of integrated marketing campaigns at national/regional levels
• Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
• Coordinate with agency and internal design team to execute the campaign
• Analyze campaigns and provide strategic recommendations

 

Attributes we value:

• Strong analytical foundation with meticulous attention to detail
• Strong verbal and written communication skills
• Strong intellectual curiosity
• Extremely organized and detail-oriented
• Proficiency in Excel

 

Requirements:

• Graduation/Post-Graduation from a tier-1 institute
• Demonstrative experience in executing brand campaigns
• Work-ex: 4 - 8 years

Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.

About CercleX:-

CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India  with an extended outlook of circularity through its various ventures into the field of sustainability.

 

We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.

 

https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX  helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.

 

Job Description:-

 

Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.

 

Responsibilities:

 

• Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Align the company around the brand’s direction, choices and tactics
  
  

Requirements:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 3-5 years of experience in brand management, brand marketing, or marketing management
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Project management experience, with a solid understanding of project management principles and techniques

• Past experience of working with startups is preferred
• Metric driven marketing Strategies & Campaigns
• Digital & Social Media Marketing
• Experience in Market Research & Consumer Insights is preferred
• Ability to Advertise & Activate Campaigns

Public Relation and Influencer Marketing Manager 

Duties/Responsibilities:

The person plays a dual role of Public Relation and Influencer Manager.

Public Relations

• Combine creativity, communication, and storytelling to create meaningful public relations campaigns that promote our products/ Founders.
• Pitch stories to top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and other online outlets.
• Cultivate, strengthen, and maintain media relationships.
• Create media materials such as press releases, talking points, run sheets, and messaging documents.
• Seek and manage business award submissions, interview opportunities, and speaking engagements for Co-Founders.
• Secure, track, and measure results.

Influencer Marketing

• Grow and maintain relationships with influencers to create excitement and mass brand exposure across social media platforms
• Mine the social media platforms for top-tier influencers, celebrities, content creators, and talent that can increase brand reach.
• Manage and update internal influencer database to ensure platform and metrics stay updated.
• Collaborate with internal creative and social marketing teams to drive influencers to create high-quality and engaging content.
• Continually engage with existing influencers and creators via email, DMs, and phone to build strong, long-lasting relationships. Manage day-to-day communications with talent/influencers.
• Manage all influencer requests, place and track product samples requests.
• Oversee gift boxes and other special packaging needs for high-touch influencers.
• Think creatively and add new ideas to pitch for new and exciting influencer programs.

 

Qualifications/Skills:

• 5+ years experience in public relations, in-house, or agency.
• Course in Mass Communication.
• Strong experience writing news releases, media advisories, feature stories, blogs, and media pitches.
• Existing relationships with top-tier local and national journalists, editors, media outlets, TV, radio, podcasts, niche blogs, and influencers preferred.
• Social media wizard who is well-versed in all platforms (IG, YouTube, Facebook, Twitch, TikTok, etc.) and in tune with how the influencer marketing landscape differs across each respective platform.
• Deep expertise in identifying key tastemakers, celebrity endorsers, and influencers.
• A passion for building and cultivating relationships with influencers.

Other Requirements

• Previous experience working with consumer products and fashion brands.
• Passionate about social media trends and pop culture in general.
• Love working in fast-moving, high-growth companies.
• Meticulous organizational skills.
• Self-starter, comfortable with managing multiple priorities at any given time.
• Exceptional written and verbal communication skills.
• Outstanding relationship-building skills

Your responsibilities will include:

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with brand vision.
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including Social Media.
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand
• Key Requirements
• You have a degree in Marketing, Business Administration or related field.
• You have prior experience in a similar role.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• You have exceptional verbal & written communication skills.
• You have a high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders.

What you need to have:

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate

Responsibilities: • Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits. • Handling marketing materials & campaigns - both online and offline • Executing & managing Lead generation campaigns • Manage brand delivery and consistency across all markets for all product lines • Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget. • Develop and maintain effective relationships with media. • Organizing and managing events • Writing, reviewing and publishing all marketing collateral • Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies • Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter • Serve as internal liaison to the meetings department and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Mandatory Skill Set: • Digital Marketing • Content Writing • Public Relation • Understanding of strategies • Campaign Interested candidates can kindly share your resume to [email protected]