Performance Marketing Manager- Series B funded Health-tech brand

• Older job skills are becoming irrelevant. There is a constant need to upgrade.
• The value of work matters more than the number of years of experience a person has.
• The education system is still failing to prepare people for the real professional world.
• You can work on anything from anywhere for whatever time

• Figure our their career interests paths
• Learn the skils
• Share learnings
• Find people for mentorship, side projects, freelancing etc
• Get opportunities to apply their skills at place that fits their needs

• Working with a few, but only with highest quality team members who want to become the very best in their fields.
• Having a flat organisational structure with merit-first, no-politics environment
• Partnering with our employees to achieve their career goals and helping them grow professionally, financially and holistically.

1. Find interesting people who could benefit from the communities
2. Find experienced developers working in good companies like Hotstar, Amazon etc and organize interesting sessions that help everyone grow their careers
3. Plan and run interesting contests, sessions etc as the community needs

1. A natural interest in technology and programming. It's okay if you don't code - but you should have some experience in the software development process.
2. Interest in connecting with new, interesting people and a desire to help them.
3. Good business communication skills (we don't mean fancy vocabulary or US accent), an ability to write/speak clearly, logically and persuasively.
4. Multitasking ability - you will need to seamlessly switch your channels - emails, texts, WhatsApps, phone, skype etc.
5. Desirable - ability to write short, interesting social media posts.

● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)

● Perform keyword research and competitor research for the paid search campaigns

● Plan and implement new strategies with the team to ensure the maximum ROI possible.

● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.

● Knowledge of different automated bid strategies of Google ads.

● Track KPIs to evaluate performance and bring the pinpoint issues to the team

● Stay up to date with online advertising and its trends

● Professional certification in Google ads will be preferable

● Perfect with the analysis of data and reporting.

● Excellent problem solving and Analytic skills.

• Support a vibrant, enthusiastic community around blockchain applications (including NFTs) in gaming.
• Manage our product Discord and Telegram accounts, engaging directly with community members while being mindful of team expectations and priorities.
• Uphold quick response times during core hours, ensuring a high-quality experience for members of the community.
• Identify problems that may develop into issues with project revenue, including player unrest, exploits, technical issues, and other feedback.
• Work cross-functionally with our support team to address issues as they arise
• Maintain consistency with our current branding, positioning, voice, and messaging

• Proven work experience as a community manager or similar role. Previous experience in crypto is strongly preferred.
• Experience working with gamer communities, in particular on Discord and Telegram
• Experienced in online marketing, growth hacking, and viral marketing.
• Experience planning and leading community initiatives.
• Excellent verbal communication skills, writing skills, interpersonal skills and presentation skills.
• Knowledge of the NFT community, crypto-specific language, and a proficient understanding of blockchain and NFTs as they relate to games

Responsibilities

• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Instagram, LinkedIn, Facebook, Twitter, Pinterest, YouTube, etc adapting content to suit different channels
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new campaigns that promote your organisation and brand
• Form key relationships with influencers across the social media platforms
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms
• Analyze competitor activity and recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement

Requirements

• Proven work experience as a Social media manager
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (image,  video, multimedia)
• Knowledge of online marketing channels
• Excellent communication skills

Any preference of Industry: Prior startup experience preferred.

Minimum Academic Qualifications: None

Working Hours: Flexible

Perks: You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.

If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

Shyja Shanoj

Manager - Business & Operations

Forte Recruitment Consultants

Kannur, Kerala, India

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!

Job Summary

We are looking for a qualified Community Manager to join our team our Team.

The candidate should posses a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. Organize and plan campaign, create trending topics and brand columns. He/She should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.

Job Role & Responsibilities:

• Set, plan and implement social media and communication campaigns and strategies
• Provide engaging text, image and video content for all social media and professional accounts.
• Maintaining community active, find the core users and improve the interaction.
• Find the user's requirement, plan online or offline activities, stimulating user participation and improve the community influence.
• responsible for the maintaince of the Whatsapp group
• Respond to users in a timely manner.
• Monitor, track and report on feedback and online reviews.
• Organize and manage events to boost brand awareness.
• Coordinate with Marketing, PR and Communications teams.
• Liaise with Development and Marketing departments.
• Build relationships with users, industry professionals.
• Stay up-to-date with current social media trends.
  
  

Required Qualifications and Skills

• Mimimum 2+ years of experience of the community operation
• Experience planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Must have successful cases
• Excellent interpersonal and presentations skills
• Perfect integrated operation (content operation/user operation/community operation) capabilities are preferred.
• Hands on experience with social media management
• Attention to detail, critical-thinker and problem-solver
• Bachelor/ Master’s degree in Marketing or relevant field

Job Type: Full-time

Job Location: Pune.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• In-depth experience with website analytics tools
• Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords