Performance Marketing Manager- Series B funded Health-tech brand

Job Title: Academic Counsellor – EdTech Sales | Student Counselling & Admissions

Location: Andheri E, MIDC

Company: Boston Institute of Analytics

Working Days: Monday to Saturday (10:30 am to 7:30 pm)

Experience: Minimum 1 year in EdTech sales, academic counselling, or a related field

Job Description:

As an Academic Counsellor, you will provide essential academic counselling and career guidance to prospective students, helping them navigate course offerings, admissions requirements, and career opportunities in the analytics industry. You will be a key part of our admissions team, working closely with students and their families to drive student enrolments and support student retention.

Key Responsibilities:

• Student Counselling: Provide personalized guidance to prospective students on BIA’s academic programs, course offerings, fees, curriculum, and prerequisites.

• Admissions Assistance: Guide students through the admission process, including application submissions, interviews, and document verification to ensure a seamless experience.

• Lead Follow-Up and Conversion: Follow up with potential leads and inquiries, using lead conversion techniques to drive student enrolments.

• Presentations & Online Counselling: Conduct engaging presentations, online counselling, and face-to-face meetings to explain the features, benefits, and career opportunities associated with BIA’s courses.

• Record Maintenance: Maintain accurate records of student counselling sessions, follow-up actions, and feedback in alignment with data management best practices.

• Career Counselling: Provide career advice on job opportunities, certifications,

and upskilling relevant to the analytics industry to help students achieve their professional goals.

• Collaboration: Work closely with the marketing and admissions teams to drive enrolments, meet student intake targets, and achieve organizational goals.

• Industry Awareness: Stay updated on the latest trends in education and analytics to provide informed, insightful guidance.

• Relationship Building: Build positive relationships with students, parents, and educational partners to foster student engagement and retention.

Preferred Candidate Profile:

• Experience: Minimum of 1 year in EdTech sales, academic counselling, or a related field.

• Communication Skills: Excellent English communication and presentation skills, both verbal and written.

• Interpersonal Skills: Strong customer-facing and interpersonal skills with a charismatic, competitive, and enthusiastic personality.

• Negotiation Skills: Ability to engage prospective students and their families effectively, with strong negotiation skills to support lead conversion.

• Technical Skills: Proficiency in Microsoft Office and familiarity with CRM tools or other record-keeping systems for effective data management.

Skills and competencies:

Required:

·        Strong analytical skills in conducting sophisticated statistical analysis using bureau/vendor data, customer performance

Data and macro-economic data to solve business problems.

·        Working experience in languages PySpark & Scala to develop code to validate and implement models and codes in

Credit Risk/Banking

·        Experience with distributed systems such as Hadoop/MapReduce, Spark, streaming data processing, cloud architecture.

• Familiarity with machine learning frameworks and libraries (like scikit-learn, SparkML, tensorflow, pytorch etc.
• Experience in systems integration, web services, batch processing
• Experience in migrating codes to PySpark/Scala is big Plus
• The ability to act as liaison conveying information needs of the business to IT and data constraints to the business

applies equal conveyance regarding business strategy and IT strategy, business processes and work flow

·        Flexibility in approach and thought process

·        Attitude to learn and comprehend the periodical changes in the regulatory requirement as per FED

Job Description

Build and maintain bots on Azure platform.  Integration with Active directory, WEB API based integration with external systems. Training and Integrate bots as per users’ requirements. Work in line with design guidelines, best practices and standards of bot deliverable. Creative approach to the conversation flow design, human aspects in the bot responses and sentiments

Qualifications

1. a) 5 years of experience in software development with clear understanding of the project life cycle
   b) Min 2-3 years of hands-on experience in Microsoft Azure Bot Framework, LUIS and other Cognitive services offered by Azure
   c) Hands on experience with Machine Learning based chat bots
   d) Experience with Azure bot services like Text Analytics etc.
   e)Strong database skills and hands-on experience on databases like SQL Server/Oracle
2. f) Strong experience on Azure Active directory and adaptive cards integration in Chat bot.
3. g) Strong experience designing and working with

with service-oriented architectures (SOA) and WebAPIs.

1. h) A strong experience on Microsoft Azure, ASPNET / MVC and programming languages such as C#/VBNET
2. i) Knowledge of Python and NodeJS is a plus
3. j) Ability to design and optimize SQL Server 2008 stored procedures.
4. k) Experience with JQuery, CSS3, HTML5 or similar technologies.
5. l) Ability to adapt quickly to an existing, complex environment.

Job Profile:-

• Appraising credit proposals and scrutinizing relevant documents prior to sanctioning and disbursement of pre owned car and ensuring compliance with organizational policies.
• Conducting comprehensive study of creditworthiness of individual clients by supervising data verification and field investigation activities.
• Evaluating financial statements of various clients and availing approval of quantum of credit considering all deviations as per policy.
• Interacting with the Field investigation FI and Risk Control Unit RCU agencies, visiting them regularly to resolve their queries, providing valuable feedback to enhance their report quality and ensure seamless execution of business operations.
• Conducted surprise visits to some customers to cross check the authenticity of the FI and RCU reports in turn avoiding fraud cases and minimizing the loses.
• Successfully maintained a Login to disbursement turn around time of 7days and a loan processing turn around time of 48 hours inclusive of FI and RCU process completion
• Pivotal in achieving minimal number of operational errors related to files disbursed.
• Implementing various trackers and reporting systems, preparing daily MIS and monthly branch reports for monitoring business performance.
• Successfully improved the branch profitability by constantly supervising the operations costs.
• Mentoring & motivating the CPA team force, imparting continuous on job training on various changes in the policy for accomplishing greater operational effectiveness.
• Conducting programmes to enhance efficiency in various business operations, setting up sales objectives and streamlining processes to ensure smooth functioning of sales and credit operations.
• Channel Management-Supervising management of files logged in through the alternate Channel as this is one of the most profit making product for the company.
• Implementing result oriented recovery plans, made Business development visits mandatory for high value disbursement rendering regular feedback to the collections team on portfolio performance

With over 40 years of innovation, Quantum's end-to-end platform is uniquely equipped to orchestrate protect, and enrich data across its lifecycle, providing enhanced intelligence and actionable insights. Leading organizations in cloud services, entertainment, government, research, education, transportation, and enterprise IT trust Quantum to bring their data to life, because data makes life better, safer, and smarter. Quantum is listed on Nasdaq (QMCO) and the Russell 2000® Index. For more information visit www.quantum.com.

As a Software Engineer, you will collaborate with engineers and product managers on the development and maintenance of Quantum’s DXi-Series of disk-based backup appliance software. Quantum’s DXi series protects our customers data on premises, in the cloud, or in a hybrid environment.

You Are A Part Of:

DXi is a uniquely powerful solution within the Quantum portfolio, allowing customers to meet and exceed their backup needs with one of the fastest products on the market. You’ll work on a product that allows customers to reduce costs, maximize production, scale with ease, and positively impact the environment by reducing power and cooling requirements.

Job Responsibilities:

Responsibilities include, but are not limited to:

• Write code primarily for Linux systems, with programming languages including Python, C, C++, and Perl.

• Design and build differentiating feature sets that continue to expand product capabilities, both on premises and in the cloud.

• Work with development, test, service, and support engineers to develop tactical solutions for customer issues.

• May design and develop automated test suites.

• May maintain lab equipment.

Required Skills and/or Experience:

• Bachelor’s degree in Computer Science, Information Technology, or related field of study required.

• 5-10 years related industry experience required.

• 5+ years software development in C or C++ is required.

• 3-5 years’ experience working in a Linux environment is required.

• Experience in writing scripts: Perl, shell, bash, and/or other scripting tools is required.

• Experience with debugging tools such as GDB is required.

• Experience with source control and shared build environments is required.

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

We are looking to hire a talented ruby on rails developer to manage the interchange of data between our users and the server. You will be responsible for developing and maintaining the server-side logic for the central database, testing performance, troubleshooting, and integrating front-end elements into the application.

To ensure success as a ruby on rails developer, you should have extensive experience working with ruby and back-end integration techniques. Ultimately, a top-level ruby on rails developer can create clean, functional code that perfectly suits the needs of the company.

Key Requirements:

• Prior experience in content marketing, content growth, and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Responsibilities:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines