Performance Marketing Associate

Job Title: Graphic Designer

Location: Mumbai ,WORLI

Experience: Minimum 3 Years (Mandatory)

Department: Marketing / Creative

About the Role

We are looking for a creative and detail-oriented Graphic Designer with at least 3 years of professional experience in designing engaging digital and print creatives. The ideal candidate should have strong expertise in Figma and Canva and be capable of creating visually appealing designs aligned with brand guidelines.

Key Responsibilities

• Design high-quality social media posts, banners, brochures, presentations, and marketing materials.
• Create UI mockups, landing page designs, and wireframes using Figma.
• Develop engaging creatives for digital marketing campaigns using Canva and other design tools.
• Collaborate with the marketing, content, and product teams to deliver creative assets.
• Ensure consistency in branding across all digital and offline platforms.
• Edit images, icons, and illustrations for promotional campaigns.
• Stay updated with the latest design trends, typography, and visual storytelling techniques.
• Manage multiple design projects while meeting deadlines.

Required Skills

• Minimum 3 years of experience as a Graphic Designer.
• Strong expertise in Figma (Mandatory).
• Strong expertise in Canva (Mandatory).
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Good understanding of typography, color theory, layout, and branding.
• Experience designing creatives for social media, websites, email campaigns, and advertisements.
• Knowledge of UI/UX principles is an advantage.
• Strong communication and time management skills.
• Ability to work independently and collaboratively.

Preferred Qualifications

• Bachelor's degree or diploma in Graphic Design, Fine Arts, Visual Communication, or a related field.
• Experience working with marketing agencies or fast-paced startup environments is preferred.
• Basic knowledge of motion graphics or video editing tools (After Effects, Premiere Pro, CapCut) is a plus.

• Minimum 1–3 years of experience in B2B sales/ B2C sales

• Strong verbal and written communication skills

• Proactive mindset with excellent follow-up discipline

• Good interpersonal and relationship-building skills

• Comfortable interacting with clients and internal stakeholders

• Basic to intermediate proficiency in Excel for tracking and reporting

• Willingness to learn cybersecurity products, services, and sales processes

Strong Senior UI/UX Product Designer profile – IC Role in B2C Mobile Apps

Mandatory (Experience 1): 4+ YOE as a Product Designer, UI/UX Designer, or Mobile App Designer with strong IC ownership in tech/startup environments

Mandatory (Experience 2): Strong experience as a Fullstack Product Designer (UI + UX) for Mobile Apps (especially Android)

Mandatory (Core Skill 1): Must be highly proficient in Figma - able to create wireframes, user flows, high-fidelity mockups, and micro-interactions from scratch

Mandatory (Portfolio): Strong UI/UX portfolio of B2C Mobile Apps; Portfolio should reflect strong UI, Interaction, Visual Design skills (UI Heavy portfolio) (preferably launcher/utility/feed-driven apps)

Mandatory (Company): B2C product companies

Mandatory (Exclusion): Payment gateway companies

Key Responsibilities:

• Plan, execute, and optimize online marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Content Marketing).
• Develop and manage digital strategies to increase brand visibility and customer engagement.
• Conduct market research to identify opportunities and trends.
• Monitor and analyze the performance of digital campaigns and adjust strategies accordingly.
• Collaborate with internal teams to create high-quality, engaging content.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Track ROI and performance metrics to measure the effectiveness of digital campaigns.
• Stay updated with the latest trends in digital marketing and implement best practices.

Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-4years of experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, SEM, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills.
• Experience with content management systems and digital advertising tools.
• Analytical mindset with the ability to interpret data and generate insights.
• Creative thinking and problem-solving skills.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a fast-paced, dynamic environment.
• Continuous learning and career development.
• A chance to be part of a forward-thinking, innovative team.

To prepare placement students with the technical knowledge, skills, and confidence required to succeed in campus recruitment drives, technical interviews, and entry-level job roles in the industry.

What you need to have: