Digital Marketing Manager

Role :- Jr. Copywriter

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities:

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Working with the social media team to conceptualize posts

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience:

● 1+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

What you need to have:

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms.

You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure. Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.

Responsibilities:

1. Build pixel-perfect, buttery smooth UIs across both mobile platforms.
2. Leverage native APIs for deep integrations with both platforms.
3. Diagnose and fix bugs and performance bottlenecks for performance that feels native.
4. Reach out to the open-source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.
5. Maintain code and write automated tests to ensure the product is of the highest quality.
6. Transition existing React web apps to React Native.

• No day is the same - you will create technical designs that support varying client requirements
• You'll design and develop full-stack web applications using the latest web technologies, primarily Python and Django
• Write code/unit tests and be part of the test-driven development environment
• Leverage your skills in industry-standard tools to deliver weekly code releases
• You'll work in a no silos environment, frequently collaborating with global teams and roles across the organization

Who you are:

• 7+ years of experience developing great web applications
• You can build products from scratch
• You have expertise in the Django backend framework
• You are fluent in the Python language
• You have dabbled in any one of these front-end frameworks - Angular, React, Vue
• You understand when to use NoSQL vs. relational database
• you understand reporting/dashboards framework
• You are comfortable working up and down the stack
• You are able to convert ideas into designs and build them out
• Benefit if you have worked with payment gateways such as visa, Mastercard, etc.
  
  

Designation: Associate - QA

Office Location: Goregaon Mumbai

Position description: 2+ years of hands on experience in testing.

Primary Responsibilities:

• To work closely with software developers and product planners to understand more about what the product is for, its key features and the intended audience
• Required to carry out a mix of key functional and non-functional tests such as Sanity, Regression, Load, Security and Deployment
• Required to plan test cases in consultation with the stake holders
• Required to document all bugs and findings of these tests and ensuring they are addressed

Required Skills:

Mandatory: Passionate about sports, Problem solving, Team player, Target & Result oriented.

Functional: Manual Functional Testing of Web and Mobile Applications, Writing Test Cases, Regression Testing, Data Verification, GIT & JIRA, Basic Automation Testing,
Testing feeds - Understanding of JSON and XML structures, Testing tools like Postman, Swagger & Charles Proxy, Browser Development Tools,GIT & JIRA.