Digital Marketing Manager

Job Title : Senior Software Engineer – Frontend

Work Location : Bangalore (Hybrid – 3 days WFO)

Work Timings : 11 AM to 8 PM IST

Interview Process :

Round 1 : Geektrust Online Technical Interview (1 hour)

Round 2 : Online Interview with Toorak Capital Indian Team (1 hour)

Round 3 : Online Interview with Toorak Capital U.S. Team (30 minutes)

Round 4 : Face-to-Face Interview with the Toorak Team in Bangalore (Mandatory)

Core Requirements :

• 6 to 10 Years of experience as a Web Developer or similar role.

Proficiency in :

• React.js, HTML & CSS, JavaScript / TypeScript, Webpack, Micro-frontend architecture, Backend for Frontend (BFF) architectural pattern.
• Familiarity with version control systems like Git.
• Excellent debugging, problem-solving skills, and attention to detail.
• Strong communication skills and ability to work in a team.
• Bachelor's or Master’s degree in Computer Science, Computer Engineering, or an equivalent field.

Preferred Skills :

• Experience with Node.js.
• Experience with Content Delivery Networks (CDNs) and deploying applications.
• Experience with GCP services and Jenkins for build processes.
• Knowledge of JavaScript frameworks and libraries for web analytics.

Responsibilities :

• Develop cloud-based web applications using React.js, HTML, and CSS.
• Collaborate with UX designers to create and refine prototypes, ensuring an excellent user experience.
• Work closely with backend engineers to ensure seamless integration.
• Implement and optimize micro-frontend architecture.
• Write clean, efficient, and well-documented code.
• Stay up to date with industry trends and best practices.
• Work closely with cross-functional teams to deliver high-quality products on time.
• Implement build processes using Jenkins and deploy applications to CDNs.

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

We’re Hiring: Area Sales Executive/Manager 🚀

📍 Locations:

• Mumbai – Cover entire Maharashtra, report to NSM

• Lucknow – Cover entire UP, report to RSM

🗓️ 6 Days Working | 💼 1.5+ yrs experience

Role Highlights ✨

• 📈 Drive sales for microscopes & medical devices

• 🏥 Target labs, hospitals, colleges, FSL & industrial sectors

• 🤝 Meet doctors & institutions (govt. + private)

• 🎥 Give demos, training & technical support

• 🎯 Achieve monthly/quarterly/yearly sales targets

• 📊 Implement strategies from RSM/NSM

• 📝 Daily reporting + customer feedback

• 💰 Manage area sales & collections

• 🔍 Analyze market potential & maintain customer relations

• 🛠️ Learn product features & troubleshoot

• 📅 Submit weekly reports & complete assigned tasks

What You Need 🎓

• Bachelor’s/Master’s degree

• 1.5–3 yrs in sales (medical devices/scientific instruments preferred)

• 💡 Strong sales acumen & communication skills

• 🤝 Good interpersonal, organizational & problem-solving skills

• ⚡ High energy & adaptability

📩 Interested? Share your resume

What we want to accomplish and why we need you?

Haptik is one of the world's largest Conversational AI companies, having reached over 500 + million devices, and processed over 5 billion+ conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable any kind of conversational application. With a 400+ member strong team that is set to double in the coming year, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

We are a full-stack conversational AI company from building products to delivering bots for our clients. We are looking for a front-end engineer who can help us build the next generation of enterprise-grade conversational AI platform.

What will you do every day?

As a front-end tech lead you will be responsible for building the Haptik platform which is used by people across the globe. You will be working closely with the product, design and platform team on a day to day basis and be responsible for the look and feel of the product. While you know how to work hard, you also know how to have fun at work and make friends with your colleagues.

Ok, you're sold, but what are we looking for in the perfect candidate?

- Have a keen eye for detail and passionate about UI and UX

- Has worked with a team of FE engineers to set tech processes and standards.

- Has experience in mentoring junior engineers.

- Have a solid understanding of front-end technologies especially React

- Build, maintain and gate-keep the platform tools

- Work closely with the PM and designers to deliver high-quality features

- Work closely with the backend engineers to understand the Interkat Platform and build for scale

- High-level estimating and scoping/breaking down of tasks

- Document features to make them easily understandable to clients

- Participate in code reviews, automated and functional testing, and other aspects of our quality assurance process

- Use and promote standard good coding practices

- Fully participate in a scrum-based, agile development team

- Maintain up-to-date knowledge of technology standards, industry trends, emerging technologies, and software development best practices

- Work experience around optimizing build artifacts and performance monitoring

- Following security standards when using cookies/others to store user information etc.

Requirements :

- 5+ years of experience working on React.js

- Prior experience of leading/mentoring a team is a plus

- Knowledge of flux and redux

- Must have extensive experience working on Javascript, HTML, CSS, animations and UI/UX principles.

- Knowledge of backend technologies is a plus

- Good attention to detail, pixel perfect designs

- Bachelor's Degree in computer science or equivalent

- Good Communication skills

- Hustler with the passion for writing good code

- Team player

- Must have experience in working in an agile environment, exposure to tools like Jira would be an added benefit.

Requirements is such a strong word. We don't necessarily expect to find a candidate that has done everything listed, but you should be able to make a credible case that you've done most of it and are ready for the challenge of adding some new things to your resume.

• 5+ years in architecting and building Single Page Applications (SPA)
• Shipped at least 2+ applications using Angular/AngularJs
• 6+ years expertise in building Angularjs and Angular with integration and unit tests.
• Good working knowledge of other frameworks such as REACT, nodejs, meteor etc.
• Experience with package management tools such as webpack for minification, uglification etc
• Experience with creating embeddable widgets
• Expertise with CSS frameworks such as Bootstrap4

• Demonstrated expertise of building cloud native applications
• Familiarity with administration of CI/CD such as jenkins
• Responsibilities
• Develop new user-facing features
• Build reusable code and libraries for future use
• Collaborate with other team members and stakeholders to create UI/UX designs
• Ensure the technical feasibility of UI/UX designs
• Optimize application for maximum speed and scalability
• Collaborate with other team members and stakeholders

• AngularJS, Angular: 5 years (Required)
• Single Page Applications: 5 years (Required)
• CI/CD: 2 years (Preferred)
• webpack: 2 years (Preferred)
• CSS: 5 years (Preferred)
• Cloud Native: 2 years (Preferred)
• React, vuejs: 1 year (Preferred)

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation. 

• Develop new features and improve existing code in C++, specializing in the iOS/Android platforms.
• Has experience with working on huge codebases and comfortable writing and debugging multi-threaded & asynchronous code in Android and the native C++ libraries.
• Understands the resource constraints of mobile devices and implements accordingly robust and efficient solutions with respect to CPU, memory and battery life.
• Be customer-focused and unafraid to challenge the status quo

• Work as part of a dedicated, high-energy team to develop code that spans multiple products.

• Maintain exceptional development standards, especially related to performance, robustness, and testing.

• Support other development teams, build robust relationships and effectively articulate complex ideas.

• Proactively learn new languages, libraries, and platforms as needed. Adapt quickly to changing requirements.

• Activity planning and estimations
• Participate in the design and architecture of the overall product and lead the same for your features.
• Study upcoming technologies, analyze and propose how they can be incorporated to improve the existing product.
• Create high & low-level design artifacts.
• Code Reviews
• Mentoring Android developers in the team
• Develop document solutions for close to a million Acrobat Android users 
• We are looking for you if your answer to the following questions is YES

• Are you interested to be part of a highly collaborative team developing next-generation document solutions?
• Have you developed mobile applications having complex UI and high performance?
• Do you like to solve problems and possess an aptitude for analytical troubleshooting?