Growth Manager- Influencer Marketing at A D2C skincare brand · Mumbai · 2 - 6 years · Posted 5 Aug 2023

Location : Mumbai About Qrata
Growth Manager- Influencer Marketing
We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting.
About the company we're hiring for
Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.
It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.
Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.
Role Responsibilities-
● P&L Lead - Build and scale influencers as performance channel rather than the awareness channel at Foxtale . Responsible for P&L of the channel.
● Growth Plan - Build a long term growth model for influencers channel, design quarterly and monthly objectives and metrics to be tracked and execute experiments optimizing for the right metrics.
● Execution - Lead the team, coordinate with the internal teams and agency, Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.
● Impact Analysis - Analyse the end of campaign performance, identify successes and optimize for the improvements.
Requirements -
● 2-3 years experience in leading influencer marketing for any brand is necessary
● Prior experience in leading P&L and in leading teams is necessary
● Prior experience in Growth marketing is good -to have
● Experience in D2C brand and beauty/skincare brands is an advantage

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About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.
What You'll Do
Affiliate Marketing:
- Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
- Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
- Coordinate with affiliate networks and individual partners on creatives, links, and tracking setup
- Monitor affiliate compliance and flag fraudulent or low-quality traffic
Influencer Marketing:
- Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
- Manage outreach, negotiation, briefing, and campaign execution end-to-end
- Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
- Build and maintain relationships with a pipeline of creators for ongoing collaborations
Supporting Channels:
- Support content and social team with campaign assets tied to affiliate/influencer pushes
- Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
- Conduct competitor research on affiliate/influencer strategies in the fintech and investing space
What We're Looking For
- Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
- Genuine interest in affiliate and influencer/creator marketing
- Comfortable with outreach and relationship management — cold emails/DMs, negotiation
- Basic understanding of marketing tools or willingness to learn quickly
- Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
- Analytical mindset — comfortable tracking ROI and campaign performance
- Excellent written and verbal communication skills
- Self-starter with strong ownership, able to work in a fast-paced startup environment
Details
- Duration: 3 months {Converted to Full time post the tenure after performance review}
- Location: On-site
MAVA is building an AI product for physical commerce in the US. We’re looking for a hands-on marketer who can help us create consumer demand across individual US cities.
You will be Employee No. 3 and own marketing end to end. This role isn't for someone who only creates strategies or manages agencies. You will work directly with the founder and execute from day one.
What you’ll do:
- Plan and run city-level consumer and SMB campaigns in the US
- Identify, negotiate with, and manage creators and influencers
- Develop short-form content for Instagram, TikTok and other channels
- Run and optimize Meta advertising campaigns
- Create offers, rewards, referral programs and local activations
- Coordinate shoots, creatives, landing pages and campaign execution
- Experiment rapidly and identify repeatable growth channels
- Measure visits, engagement, leads and conversions—not vanity metrics
- Do the early-stage grunt work required to build marketing from zero
What we’re looking for:
- 2+ years of consumer, D2C or growth-marketing experience
- Hands-on experience running Meta ads
- Experience working with creators, influencers or UGC
- Strong understanding of short-form content
- Ability to generate ideas and personally execute them
- Strong written communication and attention to detail
- Entrepreneurial, resourceful and comfortable working without a playbook
- Willingness to work with the intensity and ownership of an early founding team
Experience with US consumers, local campaigns, retail, marketplaces or multi-city launches is an advantage.
This role is not primarily about SEO, blogs or corporate brand management. The immediate objective is to attract consumers, drive measurable action and discover what scales.
Location: Remote initially; Hyderabad later
Compensation: Fixed pay + performance incentives + ESOPs
Built by a second-time, proven founder.
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
About the role
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Key responsibilities
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- Continuously track the metrics that grow users, run experiments, and double down on what works
- Report on growth performance and share clear insights with the team
Requirements
- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing
- Practical experience running Google Ads and Meta Ads
- Experience with influencer outreach and managing social media platforms
- Comfortable with marketing analytics and making decisions from data
- Organised, self-driven, and able to own targets and numbers
- Strong written communication in English
Good to have
- Experience marketing a product, app, or SaaS rather than a service
- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools
- An eye for creative and messaging that converts
What we offer
- Ownership of growth for a live AI product that people already use every day
- A small, fast-moving team where your work shows up in real users, week after week
- Real, measurable marketing experience on a product with global reach
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Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.
Hiring: Marketing Manager
Experience: 2–6 Years Industry: Fashion / Retail / Apparel
Working Days: 5 Days
We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns
The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.
Key Responsibilities
• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant
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• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing
Qualification
Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.
Job Title: Social Media & Influencer Executive
Location: Malad East, Mumbai — In-office (Monday to Saturday)
Employment Type: Full-time
Experience: 6 Months to 1 year
Reports to: Founder
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.
Key Responsibilities
Social Media
Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.
- Maintain and update the content calendar in line with the strategy set by Founder.
- Write clear, error-free captions and copy in English for posts, reels, and stories.
- Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
- Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
- Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
- Coordinate with video editors to ensure content is ready and posted on schedule.
Influencer Management
- Identify and shortlist relevant influencers/creators for the brand's niche.
- Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
- Brief influencers clearly on deliverables, timelines, and brand guidelines.
- Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
- Maintain relationships with influencers for repeat collaborations.
- Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
- Keep records of influencer contracts, payments, and deliverables organized.
Must-Have Skills & Qualifications
- Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
- Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
- Experience reaching out to, negotiating with, and managing influencers/creators.
- Comfortable using social media scheduling and analytics tools.
- Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
- Familiarity with trends, reels, memes, and niche content culture.
Good to Have (Plus Points)
- Existing network of influencers/creators in relevant niches.
- Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
- An eye for good content and what performs well on Instagram.
What We Offer
- Direct collaboration with the Founder and Production team.
- Room to grow into a larger organic/social media role as the brand scales.
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