Location : Mumbai About Qrata
Growth Manager- Influencer Marketing
We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting.
About the company we're hiring for
Foxtale started with a singular belief - what is beautiful cannot and should not be defined in marketing meetings.
It's defined by the regular people like us, our sisters, our next-door neighbours, and the friends we make on the playground and in lecture halls. That's why we stand for people-proving everything we do. From the inception of a product idea to testing the final formulations before launch, our consumers are a part of each and every process. They guide and inspire us by sharing their stories with us. They tell us not only about the product they need and the skincare issues they face but also the tales of their struggles, dreams and triumphs.
Skincare goes deeper than skin. It's a form of self-care for many. Wherever someone is on this journey, we want to cheer them on through the products we make, the content we create and the conversations we have. What we wish to build is more than a brand. We want to build a community that grows and glows together - cheering each other on, sharing knowledge, and ensuring people always have access to skincare that really works.
Role Responsibilities-
● P&L Lead - Build and scale influencers as performance channel rather than the awareness channel at Foxtale . Responsible for P&L of the channel.
● Growth Plan - Build a long term growth model for influencers channel, design quarterly and monthly objectives and metrics to be tracked and execute experiments optimizing for the right metrics.
● Execution - Lead the team, coordinate with the internal teams and agency, Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.
● Impact Analysis - Analyse the end of campaign performance, identify successes and optimize for the improvements.
Requirements -
● 2-3 years experience in leading influencer marketing for any brand is necessary
● Prior experience in leading P&L and in leading teams is necessary
● Prior experience in Growth marketing is good -to have
● Experience in D2C brand and beauty/skincare brands is an advantage
About A D2C skincare brand
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Who we are:
F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups
About Digital Marketing Division
We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.
We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.
Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.
Job Description
We are looking for a dedicated Facebook Ads expert to join our team. The focus of this position will be to plan and execute paid Facebook and Instagram marketing ads/campaigns from F22 Labs, which requires constant client communication and relationship management.
What will you work on?
- Develop and implement comprehensive Facebook advertising campaigns to achieve client's business objectives
- Continuously test and optimize campaigns to improve performance and return on investment (ROI)
- Create and manage a budget for Facebook advertising campaigns
- Monitor and analyze campaign performance and make data-driven decisions to improve results
- Collaborate with the creative team to develop effective ad copy and visuals
- Stay up-to-date with the latest Facebook advertising best practices and features
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Communicate campaign performance and recommendations to clients
Do you fit in?
- Minimum of 2 years of experience in Facebook performance marketing
- Proven track record of creating and managing successful Facebook advertising campaigns
- Strong understanding of Facebook advertising best practices and features
- Some experience handling marketing budgets and forecasting/reporting results.
- Experience with Facebook Ads Manager, Power Editor, and other Facebook advertising tools
- Strong analytical skills and ability to make data-driven decisions
- Experience with campaign tracking and conversion optimization
What can you expect?
- Flexible work timings
- Medical Insurance- self and immediate family
- Intensive performance-linked incentives
- Optimized Learning Culture
- Approachable and helpful founders, a.k.a leaders to guide your career and much more…
Perks:
- State of the Art gadgets
- Complete Health coverage for you and your family
- Flexible work timings
- Remote friendly
Our Hiring process:
- A Profile Review: Resume, Portfolios, personal websites
- A Technical task that relates to the work you will be doing
- A Final round of interview
- An Offer and onboard you are!
Know more about us @F22Labs: http://f22labs.com/">Home Page
Selected intern's day-to-day responsibilities include:
1. Bringing authentic reviews from the respective college. (Preferably MBA)
2. Acting as POC for the college and Collegedunia
3. Working on marketing plans and carrying out campaigns to generate reviews for the brand
4. Minimum assured amount is subject to performance
1Understand the goal, audience, and core message of a campaign and create copy to suit. 2. Take end-to-end responsibility for writing compelling content for all brand properties.
3. Ability to think out-of-the-box (clichéd. We know. Still), play-with-words and write in a simple, concise and accurate manner for campaigns
4. Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
5. Write effective content for marketing collaterals like brochures, flyers, etc.
Skills
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Ability to write crisp and error-free content
- A knack for editing and proof-reading content with good research-oriented skills
2. Convince 2 msme units to collaborate with us.
3. Connect with newly growing retailer and convince them to be our retailer in their respective cities.
- 4. Try to bring delivery associates local persons or the needy.
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.
- Manage and support delivery of key corporate projects on crèche benefit
- Manage the corporate relationships for clients for whom we manage the annual childcare benefit
- Create and maintain systematic corporate MIS (leads, pipeline, hot conversations) to support in business development
- Reach out to new corporates with ProEves services, support in conducting corporate surveys on childcare and maternity benefits
- Respond to queries of corporates who are looking for providing creche benefit to their employees. Understand their need, share ProEves proposal and follow up
- Liase with daycare partners in ensuring smooth childcare benefit for the client
- Support the Management team in all corporate reach outs - mailers, events, meetings