Category Manager - Skin & Hair - Series B _Health & Nutrition brand
at Health -Tech company- OZiva Nutrition
Owns P&L of Oziva Beauty: Hair Nutrition, Skin Nutrition and Personal Care Categories
Launching & Scaling Categories to achieve target Net Revenue and Improving contribution margins. Strong GTM strategy to
ensure growth
Growing the categories on E-commerce platforms using optimal marketing and offer and positioning levers
Working with Cross-functional teams to achieve desired results: R&D, Production, Ecommerce, D2C, Brand, Product/Tech,
Legal/Finance
Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario
to conceptualize channel wise volume projections
Brand Planning: Analyze research data for growth prospects, build brand positioning, brand health in the Beauty nutrition
category
Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to
identify gaps in the current brand portfolio
Brand Communication, Development and Execution: Prepare communication brief detailing the need for category
communication, priority market and target segment for the communication
Media Activation: Plan & execute yearly budget spends and campaigns to achieve the targeted top line
Consumer Promotion : Build & implement new strategies to activate target market. Implementation of new strategies to
increase brand reach by analysing various customer touchpoints
Demand Planning: Working with cross-functional teams for demand & forecast planning.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon