Marketing Executive

Qualification

● Bachelor's or Master's degree in Computer Science or Information Technology or equivalent. Responsibilities

Must-Have:

● Should have a minimum of 0.3 - 0.6 months experience in guest blogging and all off-page activities

● Should have experience working for international clients and a good track record of link-building success

● Creating high quality backlinks from relevant and authority sources using ethical SEO techniques

● Creating and implementing an in-depth link-building strategy

● Decent English communication & writing skills would be an added advantage

● Should have worked earlier in a Digital Marketing Agency/SEO Agency

Need to have:

● Keyword analysis and competitor link-building analysis

● Must have advanced level of link-building knowledge

● Must know how to do link submission, web 2.0, review posting, content curation, anchor text analysis, brand mentioning, social media marketing, etc.

● Should know how to create link-building reports

● Proficient in MS Excel and MS Office

● Must have knowledge of Algorithmic updates and SEO Tools

● Highly motivated and able to work independently and as part of a team

● Basic Knowledge of On-page Optimization

● Basic OnPage SEO, Google Analytics and Google Search Console skills will be a plus point

Good to have:

● Must be able to manage multiple priorities and meet deadlines

● Excellent multitasking abilities, technical skills and good verbal and written communication skills

● Experience and ability to thrive in a fast-paced company preferred.

An SEO analyst is responsible for optimizing websites and online content to improve their visibility on search engine results pages (SERPs) and drive organic traffic. They perform keyword research, optimize on-page elements, build high-quality backlinks, analyze website performance, and collaborate with teams to achieve SEO goals.

https://smart-tech.melbourne/

• Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
• Create, manage, and improve our social media presence.
• All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
• Identify patterns and insights, and then improve your spending and performance based on them.
• Consider fresh and innovative growing techniques.
• Experiments and conversion tests should be planned, executed, and measured.
• Work with internal teams to develop landing pages and improve the user experience.
• Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
• Conversion points are measured and user funnels are optimized.
• Collaborate with other vendors and agencies.

• Creating engaging content and implementing strategic syndication across all our key social channels (SoMe and newsletter)
  
• Daily interaction with our Spice Village community on social media platforms in both English and German(using Google Translate) 
• Monitoring of performance indicators such as impressions, clicks, views etc and creating reports for these KPIs
• Developing newsletter campaigns using MailChimp in both English and German
• Identifying user growth partnerships and being proactive for these partnerships
• Working with multiple internal stakeholders to develop beautiful brand-led content that’s appropriate for all social media platforms
• Complete a monthly competitor analysis
• Create Facebook ads and google ads based on the campaigns
• Implement unique Facebook ad strategies and experiment using A/B testing 
• Monitor paid campaign performance using commonly used KPIs 
• Create a better social media experience for our followers rather than just focusing on promotions 
• Track customer journey for customers coming through Social Media (Organic and Paid) 

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement