Marketing Communications Executive

Location - Mumbai
Experience - 3 to 5 years
Position : Community Manager - Brand Marketing

A community manager is the core of building and nurturing like minded individuals who
resonate with the brand philosophy.

1. Constantly identify influencers (sports, fitness, wellness, health) who are relevant for
the brand and onboard them as a brand ambassador.
2. Work closely with them to understand their needs and marry them to the brand
requirements to create relevant campaigns (for different channels like digital, events
etc)
3. Maintain strong relationships with the community and ensure that there are timely
meetings and seminars done with them (learning, sharing feedback, etc)
4. Ideate and innovate to create new approaches and campaigns with the community
5. Partner with relevant events and seminars to build brand awareness amongst various
communities.
6. Identify and execute relevant sponsorship and partnership opportunities.
7. Introduce the brand to relevant groups across digital and offline channels and explore
collaborations with them on an ongoing basis.
8. Work closely with the marketing team to promote the community to owned and
earned channels like social media, PR, website etc.
Requirements
1. Should have worked with sports people, athletes etc (both grassroot and national)
2. Experience in end to end planning and execution of community management and
engagement.
3. Ideal candidate would have 4+ years experience in influencer marketing (sports,
athletes specialists would be a bonus)
4. Understanding of digital media and its usage for building communities.
5. Handling offline and online events and seminars
6. Self starter, motivated and ability to single-handedly manage projects.
7. Should be passionate about sports of some form, and should be into health & fitness
(runners, football players etc)

Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns to acquire and retain customers.
Manage the procedure, implementation, tracking, and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies
Write, edit, and proofread copy for promotional materials within marketing campaigns.
Keep abreast of current trends in marketing.
Brainstorm new and creative growth strategies

Campaign Management- Create campaigns around unique vision, draft proposals, decide KPIs gauge the campaign’s success reach out to influencers, provide assistance to influencers while creating content
• Relationship building
• Influencer profiling, basis the associations, follower base, exclusivity, brand resonance, etc.
• Influencer Communication- Make sure that influencers receive thorough information and feedback pertaining to campaigns, outreach messages to recruit/on-board, support emails to answer their queries, reminders about the KPIs and campaign deadlines
• Co-ordination with cross-functional teams- should fit into and support the overall marketing goals, making sure that influencer content is shared with the campaign planning team
• Market Research and Trend Analysis- latest trend on social media and within the influencer community, competition tracking, constant research to ensure the trends are in sync with campaign objective
• Explore new ways to engage and foster a long-term partnership
• Explore regional KOLs/Influencer & Community Management

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

 

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

 

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

 

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.

At Cashfree, we are building innovative solutions in payments and banking for Indian businesses. We are fast-growing, profitable and based out of Bangalore. Cashfree is backed by Y Combinator and other leading investors. Learn more about us at cashfree.com We are looking for a Product Marketer.The role involves:Growing inbound leads and educating website visitors and sign ups about the product offerings. We need to experiment, figure out channels that work best and double down on them.You need to have hands-on experience in one or more of:>SEO>SEM>Content creation>Drip campaigns>Web developmentJob PerksCompetitive pay, Great work-mates, Bangalore weather. We also offer medical insurance, flexible timings, work from home, no leave policy, free meals and Uber credits.We work on trust and mutual respect.

Hello from Infino,


Are you passionate about helping people make smart financial decisions? Do you have excellent writing and research skills?


We’re looking for kick-ass, English speaking content writers to work with us at our offices in New Delhi who will help us create informative and engaging articles for our blog and newsletter.


We are looking for someone who:


- has literary experience writing about personal finance or technology;
- gives special attention to detail and is not only articulate but also follows the pillars of brevity;
- can understand complex or highly-technical topics and can distill it for the masses in a simple and engaging copy;
- has experience with other blogging platforms and a strong grasp of SEO;
- expert fluency - both with written and oral methods of communication - in English;
- uses fin-tech applications daily to manage their offline & online transactions; and
- has more than two debit cards, and one (or more) credit card(s).


In addition to the aforementioned requirements, a good understanding of the Indian financial space - technical and theoretical - will make your job application shine even more brightly.



Along with your CV, please send us links to 2-3 published examples of your work.

Alwrite Consulting is looking for a full-time content writer for Mumbai. The writer would be responsible for developing content strategies and creating high-quality content for websites, blogs, and companies. Job Profile: Conduct web research to come up with ideas for developing content strategies Coordinate with researchers, interviewers, clients and partners to gather content requirement Developing content strategies and planning deliveries Creating high-quality content as per requirements Proofreading and Editing content to produce error free write-ups Skills required: Very good command over English is must Knowledge of SEO is desired Ability to coordinate and communicate with different people Comfort with data-driven approach to content creation Ability to handle complex technical and management subjects A penchant for learning new formats, styles, and subjects Should understand technology and business topics Knowledge of WordPress would be an added advantage We are looking for people with a minimum of 1 year of experience in writing for websites, blogs, or businesses. Freelance experience would also be considered provided you are able to show us some testimonials from your client. But the position is in-house so even if you are a freelancer, please apply only when you are open for a full-time position. Our position is urgent and we require a candidate to join us by 12th December 2016.

Content writers day-to-day responsibilities include: 1. Content writing, curation, and development. 2. Content development for corporate Interactions and supplements. 3. Content management/development for Social media marketing and Brand Activation campaigns. 4. Contributing to captive blog. 5. Comprehensive research driven writing on an array of domains owing to the captive project. 6. Staying abreast of the recent technological advancement and curating fresh content

CrispTalks provides affordable animated videos to startups. We are currently looking for people with strong communication & written skills to execute video designing projects. The role includes writing scripts for animated videos after understanding client's requirements & ensuring timely delivery of videos by coordinating with other team members. This is a remote position.