Influencer Marketer

at CareerNinja

Influencer Marketer

CareerNinja

Company

Home

Influencer Marketer

at CareerNinja

Posted by Shronit Ladhani

1 - 3 yrs

₹6L - ₹9L / yr (ESOP available)

Mumbai

Skills

influencer

Social Media Marketing (SMM)

Marketing

Your Role: We are looking for an influencer marketing and community manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to acquire and build an entire community of influencers and creators that will promote the brand. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a VC-funded, fast growing EdTech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities:

Create a massive outreach campaign of influencers and creators on Youtube, Instagram and other community platforms
Develop and execute the influencer marketing plan in conjunction with the Marketing Head
Keep track of industry trends in 100+ skills on the platform and creatively approach, engage and onboard pioneers and creators specifically on YouTube.
Contact potential partners/influencers through cold calls, emails, networking events, etc and engage and retain them to build a community and get maximum deliverables
Own and execute complete customer acquisition through influencer marketing & campaigns including referral/affiliate marketing and growth hacks so as to drive increased ROI.
Closing meaningful brand partnerships for product optimisation as well as borrowing from the partners brand
Maintain and deepen relationships with the brand’s current partners

Must Have:

1+ years of experience with a proven track record of engaging influencers and creators through effective communication skills and marketing campaigns
Ability to think of innovative and creative ways of approaching potential partners and present unique value propositions.
2+ years of hands-on experience working on multiple digital advertising platforms like Instagram, Youtube, LinkedIn
Strong experience of working closely with design, content, marketing to implement high-leverage campaigns

Good to Have:

Relevant industry/Start-up/Edu-tech experience in a similar role
Good communication, copy writing and email marketing skills.
Proven experience of handling campaigns on Facebook, Instagram with Affiliates, Influencers, Creators
Good personal network and thriving LinkedIn with meaningful connections
High level of comfort with approaching and following up with people
Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc

Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life

Responsibilities:

Create a massive outreach campaign of influencers and creators on Youtube, Instagram and other community platforms
Develop and execute the influencer marketing plan in conjunction with the Marketing Head
Keep track of industry trends in 100+ skills on the platform and creatively approach, engage and onboard pioneers and creators specifically on YouTube.
Contact potential partners/influencers through cold calls, emails, networking events, etc and engage and retain them to build a community and get maximum deliverables
Own and execute complete customer acquisition through influencer marketing & campaigns including referral/affiliate marketing and growth hacks so as to drive increased ROI.
Closing meaningful brand partnerships for product optimisation as well as borrowing from the partners brand
Maintain and deepen relationships with the brand’s current partners

Must Have:

1+ years of experience with a proven track record of engaging influencers and creators through effective communication skills and marketing campaigns
Ability to think of innovative and creative ways of approaching potential partners and present unique value propositions.
2+ years of hands-on experience working on multiple digital advertising platforms like Instagram, Youtube, LinkedIn
Strong experience of working closely with design, content, marketing to implement high-leverage campaigns

Good to Have:

Relevant industry/Start-up/Edu-tech experience in a similar role
Good communication, copy writing and email marketing skills.
Proven experience of handling campaigns on Facebook, Instagram with Affiliates, Influencers, Creators
Good personal network and thriving LinkedIn with meaningful connections
High level of comfort with approaching and following up with people
Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc

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About CareerNinja

Founded :

2017

Type :

Product

Size :

20-100

Stage :

Bootstrapped

About

CareerNinja is an Ed and HR Tech venture that enables organisations to hire pre-trained talent at scale and on demand. It helps create a personalised academy on the cloud where potential employees can come, learn and be engaged by the organisation and form a talent community. For students, it is a social venture which aims to inspire, educate and guide them to move closer towards success. It provides students job focussed, practical courses to get them more work ready. To complement the same and to further develop them as individuals it provides content ranging from articles and short courses to videos covering their personal, professional, social and academic lives.

Shronit Ladhani

Connect

Harsh Maru

Connect

Company social profiles

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Build and implement strategies to ensure continuous growth of customer engagement leading to better retention and lifetime value of customer
Own and monitor all key customer growth metrics. Build a robust analytics infrastructure to track these metrics
Employ advanced data and statistical tools to build intelligent solutions around customer and business problems
Advocate for what should be the priority and align stakeholders while solving for any concerns.
Get things done by working with cross-functional teams displaying ability to collaborate, multitask and drive best possible decisions and outcomes

Candidate Profile:

Overall 5+ years of professional experience with 3+ years in product management in internet industry. Software engineering experience will be preferred.
Engineering graduate from premium institute. Post graduate will be preferred.
Experience building solutions using data science/big data/machine learning a big plus
Experience with Agile and lean processes a plus
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