• P&L responsibility of the digital agency business.
• Recruiting, Account management, Client servicing, Heading day to day operations, Business Development & reporting to the management.
• Spearheading the Digital vertical & looking at long term business visions & goals with the management.
• Create and maintain strong industry relations with existing clients.
• Grow the business by identifying potential clients and leading the business development portfolio.
• Defining a comprehensive growth strategy for the business and strengthening the key verticals of the business. (Social Media Marketing, Digital Marketing, SEO, SEM, etc.)
• Setting high standards of client servicing in terms of ROI and turn-around time.
• Set processes and practices in place to define business verticals.
• Leveraging existing clients / brands to further business objectives.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Monitor trends in social media tools, trends and applications.
• Encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's services.
• Research on industry & competitor trends to apply best practices to client portfolio.
• Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising. Email Marketing, Affiliate Marketing & more.
• Work jointly with internal team to drive campaign strategy & development
• Identify growth opportunities from existing client portfolio and drive revenue by creative up-selling and cross-selling initiatives.
• 5+ years of experience in a business development / client servicing role , selling core digital advertising solutions.
• Strong understanding of social media, digital marketing and digital activations.
• Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email Marketing, Affiliate Marketing, Social Media Marketing.
• Great communication, presentation skills and client servicing skills.
• Excellent time management and organizational skills.
• Proactive and a self-starter.
iTransparity is a Top Digital Marketing & IT Firm Offering Online Advertising Services like SEM, SMM, SEO & ORM along with e-Commerce & Web Development.