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Job Description – General Manager Sales –
Department: Business Development / Sales
Location: Bangalore
Reporting To: Director
Job Summary
We are looking for an experienced General Manager – Sales to lead national sales and business development initiatives in the Intelligent Transportation Systems (ITS) sector. The candidate will be responsible for revenue growth, strategic partnerships, new business opportunities, key accounts, and market expansion across India.
Key Responsibilities
- Develop and execute strategic sales and business development plans.
- Identify new business opportunities in Government, Smart City, Highways, Metro Rail, Airports, ULBs, and Private Infrastructure.
- Build relationships with clients, consultants, EPC contractors, and system integrators.
- Manage the complete sales cycle from lead generation to contract closure and project handover.
- Prepare technical and commercial proposals with internal teams.
- Manage sales pipeline, forecasts, MIS reports, and revenue targets.
- Monitor market trends, competitor activities, government policies, and new opportunities.
- Drive business in ITS, Traffic Management, Smart Mobility, AI-based Traffic Analytics, Road Safety, and Digital Infrastructure.
Qualifications & Experience
- Bachelor's Degree in Engineering or related field.
- MBA in Marketing, Sales, or Business Management preferred.
- 10+ years of experience in Sales and Business Development.
- Minimum 5 years of experience in ITS, Smart Mobility, Traffic Engineering, Transportation Technology, Smart City, or Infrastructure.
- Experience with Government departments, NHAI, MoRTH, State Highways, Smart City Missions, Metro Rail, Airports, or Municipal Corporations preferred.
Business Development Manager – Transportation & Mobility
Location: Delhi, India
Department: Sales & Business Development
Experience: 4–10 Years
Qualification: Bachelor’s Degree, preferably Civil Engineering | MBA in Marketing/Business is an added advantage.
Role Overview
We are looking for a Business Development Manager with strong experience in Business Development, Sales and Government Liaisoning, preferably within the transportation, mobility, infrastructure or consulting sector.
The role requires extensive field travel and regular interaction with government departments, consultants, transport authorities, traffic police, PWDs, ULBs and private mobility/transport consulting companies.
The candidate will be responsible for identifying business opportunities, managing government relationships, tracking tenders, preparing proposals, negotiating with clients and closing projects.
Key Responsibilities
Business Development & Client Relationship
- Identify and pursue business opportunities with PWD, ULBs, Traffic Police and Transport Departments.
- Develop relationships with government officials, consultants and key decision-makers.
- Conduct regular client meetings at urban and district levels.
- Maintain relationships with existing clients and generate repeat business.
- Identify new projects and business opportunities within the transportation and mobility sector.
Tendering & Proposal Management
- Monitor tenders through Tender Tiger, eProc, GeM and other tender platforms.
- Identify and shortlist relevant business opportunities.
- Coordinate with Operations, Technology and Finance teams for proposal preparation.
- Understand BOQs, eligibility criteria, scope of work and competitor pricing.
- Ensure timely and accurate tender submissions.
Field Sales & Government Liaisoning
- Conduct extensive field visits, site meetings, inspections and tender follow-ups.
- Visit PWD offices, Traffic Police offices, Transport Departments and consultant offices.
- Attend pre-bid meetings, project briefings and industry events.
- Build and maintain a strong regional government and consultant network.
Client Engagement & Sales Closure
- Understand client requirements and align solutions accordingly.
- Handle client objections and pushbacks professionally.
- Negotiate commercial terms.
- Drive opportunities through to contract signing and client onboarding.
- Achieve assigned sales and business development targets.
CRM & Reporting
- Maintain leads, opportunities and sales pipeline in Zoho CRM.
- Prepare weekly and monthly sales reports.
- Track performance against targets using Power BI dashboards.
- Maintain market intelligence covering competitor pricing, upcoming projects and market trends.
Required Skills
- Business Development
- B2G / Government Sales
- Government Liaisoning
- Institutional Sales
- Tender Management
- Government Tendering
- GeM / eProc / Tender Tiger
- Proposal Management
- BOQ Understanding
- Client Relationship Management
- Negotiation & Commercial Closure
- Sales Pipeline Management
- Transportation / Mobility Sector
- Traffic / Transport Projects
- PWD / ULB / Traffic Police / Transport Department interaction
- Strong communication and interpersonal skills
- Independent working and high ownership
- Willingness to travel extensively

Roles & Responsibilities
1. Business Development & Sales
o Drive sales of LAN/WAN Networking, Wi-Fi, Firewall, Passive Cabling,
Server & Storage, and CCTV/Power Solutions.
o Generate new business across PAN India through tenders, GeM, and
direct enterprise engagements.
o Prepare techno-commercial proposals and close deals independently.
2. Government & Corporate Account Management
o Identify and pursue opportunities in Central/State Government
departments, PSUs, and Enterprises.
o Manage the entire sales cycle — from lead generation to final order
booking.
3. OEM & Channel Coordination
o Liaise with key OEMs and distributors (Arista, ALE, Juniper, D-Link,
Sophos, Molex, Commscope, etc.) for pricing and solution support.
o Stay updated on latest product offerings, certifications, and programs.
4. Sales Planning & Target Achievement
o Achieve an annual sales target of ₹5.0 Crore with a minimum 12-15%
margin.
o Ensure annual in-hand earnings equivalent to 5× company bottom-line
contribution.
o Plan and execute monthly/quarterly sales forecasts.
5. Customer Relationship & Market Growth
o Build long-term relationships with clients, OEMs, and channel partners.
o Participate in OEM events, exhibitions, and partner programs to enhance
brand visibility.
6. Reporting & Documentation
o Maintain sales activity reports, project trackers, and collection updates.
o Report regularly to management at the NSP, Delhi office.
7. Travel & Local Conveyance
o Frequent travel across India as per project and customer requirements.
countries. Founded in 1945,has 16 manufacturing units spread across countries like India, Malaysia, China, Vietnam, South Africa, etc. Wipro has made great progress
in the last two decades with sales revenue surging from INR 3.04 Bn in 2003-04 to INR 77.4 Bn (USD1.09Bn) in 2019-20. The company has a talent base of over 10,000+ people from 22 different
nationalities.
Key Responsibilities
A structured analytical approach to sales. Identify target organizations, key decision-makers,
and an organized approach to reach out to them.
Work with influencers like architects, consultants, and contractors on projects
Conduct and participate in marketing activities, seminars, exhibitions, and other brand-
building activities
Managing existing clients and adhering to the highest service standards
Responsibility for complete Primary / Secondary / Tertiary sales within the sector.
Responsible for the complete sales cycle of the Industrial segment.
Highly Desirable:
1. Experience working in the commercial Lighting Industry is a big advantage
2. Experience interacting with Architects


