Business Development Executive

Job Role: Content Strategist

• Exp: 4+ Years
• CTC: open 
• Notice Period – Immediate Joiners preferred

Responsibilities:

● Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits

● Collaborating with team members – writers, content creators/designers and account managers– to consistently deliver high performance work

● A content strategist needs to develop explicit and engaging content consistently

● Should also analyse content marketing data to trends and anticipate brand needs

● Should also perform various content audits to understand how existing content is performing

● Content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas for brands.

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Apexon is looking for a motivated and detail-oriented Internal Communications Specialist to help support our internal communications efforts. In this role, you’ll assist in crafting engaging messages, coordinating communication campaigns, and helping bring our internal brand voice to life. You’ll work closely with teams across the company to ensure employees stay informed, inspired, and connected.

Key Responsibilities:

• Support Internal Campaigns: Assist in executing internal communication plans that align with Apexon’s values and goals.
• Content Development: Draft newsletters, announcements, intranet posts, and emails to share company updates and employee stories.
• Coordination with Teams: Collaborate with HR, Talent Branding, Marketing, and other departments to support internal events and initiatives.
• Leadership Communications: Help prepare content for leadership messages, presentations, and events like town halls.
• Engagement Initiatives: Contribute to programs that drive employee engagement and highlight team successes.
• Channel Management: Help manage content calendars, update internal channels, and support the production of multimedia content.
• Measurement & Feedback: Track engagement and help identify ways to improve the effectiveness of internal communications.

ABOUT THE ROLE

We are seeking a highly skilled and experienced Project Manager to join our dynamic team. As the Project Manager - Automobile, you will be responsible for overseeing the planning, execution, and successful completion of projects related to the development and implementation of alternative gas fuel systems for automobiles. You will collaborate with

cross-functional teams, including engineering, production, procurement, and quality assurance, to ensure project milestones are achieved within the defined scope, timeline, and budget.

The ideal candidate should possess a strong background in automotive engineering and project management, with a proven track record of delivering projects on time and within budget.

Requirements: 7+ years of proven experience as a Project Manager in the automotive industry, preferably in alternative fuel systems or related fields.

Responsibilities:

● Lead and manage the end-to-end project lifecycle, including project initiation, planning, execution, monitoring, and closure.

● Define project scope, goals, and deliverables in collaboration with stakeholders and senior management.

● Develop detailed project plans, schedules, and budgets, and ensure adherence to project timelines and budgetary constraints.

● Coordinate and collaborate with cross-functional teams to assign project tasks and ensure efficient utilization of resources.

● Monitor project progress, identify potential risks, and develop mitigation strategies to ensure timely completion of deliverables.

● Conduct regular project status meetings and provide progress updates to stakeholders and senior management.

● Establish and maintain strong relationships with customers, suppliers, and other external stakeholders.

● Ensure compliance with industry standards, regulations, and quality assurance processes throughout the project lifecycle.

● Identify process improvements and drive continuous improvement initiatives to enhance project management methodologies and efficiency.

● Prepare and present project reports, including project status, financials, and key performance indicators, to senior management.

 Develops digital marketing strategies by studying economic indicators,

tracking changes in supply and demand, identifying customers and their

current and future needs, and monitoring competition.

 Plans and executes all web, SEO/SEM, database marketing, email, social

media, and display advertising campaigns.

 Designs, builds, and maintains our social media presence.

 Contributes to marketing effectiveness by identifying short-term and long-

range issues that must be addressed.

Role

We are looking for a Growth hacker to join the core team. The role will start off as a strong individual contributor and later involve building the team as well as we scale. It will mean taking on full responsibility for driving revenue through ideas and actions that help meet brand, product and business objectives.

Key Work Areas

• Evaluate and enhance end-to-end customer experience across multiple channels and customer touch points
• Test and optimize marketing tactics for customer acquisition, retention and conversion rate optimization
• Manage, optimise and execute multi-channel marketing and retargeting campaigns
• Analyse own content stream to optimise content strategy
• Write crisp copy with quick turn-around time
• Optimise listing for e-commerce marketplaces  
• Draw insights from product sales data for product portfolio optimisation

• 2+ years of experience in Technical recruitment
• Design and implement overall recruiting strategy 
• Develop and update job descriptions and job specifications 
• Perform job and task analysis to document job requirements and objectives 
• Source and recruit candidates by using databases, social media etc 
• Screen candidates resumes and job applications 
• Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule 
• Assess applicants’ https://resources.workable.com/tutorial/recruiting-skills-training" target="_blank">relevant knowledge, skills, soft skills, experience and aptitudes 
• Onboard new employees in order to become fully integrated 
• Monitor and apply HR recruiting best practices 
• Provide analytical and well documented recruiting reports to the rest of the team 
• Act as a point of contact and build influential candidate relationships during the selection process 

• Consolidation and Reporting of Periodic Financial Performance (under IFRS)Reporting under different GAAPs (India, Singapore, etc.) for statutory purposes
• Liaising with consultants for the Statutory / Internal / Tax Audits / Due-diligences when necessary
• Month-end closure including General Ledger, Intercompany entries
• Procure to Pay (including accounting, agreements) for one of the important business drivers
• Maintaining Fixed Asset register
• Monthly general operating expense closure which includes preparation and posting monthly accruals, prepayments, depreciation related journals, and analysis of the monthly movement of general operating expenses

Requirements

• Qualified CA with at least 2 years post qualification, industry experience
• International accounting/taxation
• Experience in IFC Framework
• Hands-on knowledge of Indirect tax and Direct tax compliances of more than one country
• Process orientated with good problem-solving skills
• Proficient knowledge in using Microsoft - Excel, Word & PowerPoint