Digital Marketing Manager

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•    Bachelor's degree in Marketing, Digital Media, or a related field

Experience:

•   Proven experience in digital marketing.

• Strong understanding of SEO, SMM, and PPC.

• Proficient in Microsoft Excel for report creation and data analysis.

• Familiarity with social media calendar planning and posting schedule.

• Experience with email marketing tools and strategies.

• Experience in e-commerce marketing.

• Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Key Responsibilities:

• On-Page SEO Optimization: Optimize website content, structure, and technical elements (meta tags, headers, alt text, internal linking) to improve search rankings and user experience.
• Keyword Research: Conduct in-depth keyword research to identify high-value search terms and opportunities to target for each client’s SEO strategy.
• Content Strategy & Optimization: Collaborate with the content team to ensure content is optimized for target keywords and search intent to drive organic traffic and improve rankings.
• Technical SEO: Assist in the technical SEO audit process, identifying issues such as site speed, mobile-friendliness, broken links, and crawl errors, and collaborating with the technical team to resolve them.
• Link Building & Off-Page SEO: Develop and implement effective link-building strategies to increase domain authority and improve rankings. Identify potential partnerships, guest post opportunities, and quality backlinks.
• Analytics & Reporting: Monitor, track, and analyze key SEO metrics (traffic, rankings, conversions, etc.) using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Create and present detailed reports to clients and internal teams.
• Competitor Analysis: Conduct regular competitor research to identify SEO trends, strategies, and opportunities that can be leveraged to stay ahead of the competition.
• SEO Trends & Best Practices: Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices to ensure strategies remain competitive and effective.
• Collaboration: Work closely with other teams such as content, design, and development to ensure cohesive and effective SEO strategies across all client projects.

Skills & Qualifications:

• Experience: Minimum of 1-2 years of hands-on experience in SEO, preferably in an agency or digital marketing environment.
• Technical Skills: Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other keyword research and analytics tools.
• Knowledge of SEO Practices: Solid understanding of on-page and off-page SEO, link-building strategies, technical SEO, and how search engines work.
• Analytical Skills: Strong ability to analyze data, derive insights, and make informed decisions to improve SEO performance.
• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively with teams and explain SEO concepts to clients.
• Attention to Detail: Strong attention to detail, particularly when reviewing web content, identifying issues, and implementing strategies for optimization.
• Education: A degree in Marketing, Communications, IT, or a related field is preferred, but not required.

• Procedures/Scripts/Manual Testing)
• Minimum 3 years of experience in SQA required
• Shares ideas and experiences with colleagues and business units that may improve performance
• Minimum of 3 years of work experience in software testing
• Demonstrated ability to independently interpret requirements and technical specifications, translate into thorough test plans and test cases, and execute test cases
• Review project test and implementation schedules

We are a start-up based out of Bengaluru & Delhi NCR. We are engaged in development of next generation missions and technologies (NGM&T) towards future warfare needs of the Indian defence forces. It is undertaking research towards enhancing persistence and autonomy for unmanned vehicles and robotic swarms. NRT’s product development portfolio includes a solar power stratospheric high altitude pseudo satellite (HAPS) unmanned platform and an air/ground launched stand-off autonomous system.

Roles and Responsibilities:

● Collaborate with a cross-disciplinary team to design and implement novel AI solutions

● Research state-of-the-art modelling and training techniques

● Propose, prototype, and validate hypotheses to lead our business and product roadmaps

● Evaluate new technologies and innovate to improve product competitiveness

Must have Skills:

● Deep knowledge and hands-on experience of working with various AI/ML models

● Ability to choose/build optimal DNN architecture and end-to-end model delivery pipeline

● Proven track record of applying ML techniques beyond conventional supervised learning (Eg: active learning, reinforcement learning, and knowledge distillation)

● Working knowledge in the following specialized domains of Robotic Navigation or Large Language modelling is a plus

● LLM - Instruction Tuning - RAG Robot Navigation - 3D modeling - Localization - Path planning

● Good in Data-structures and Algorithms

● Well acquainted with programming using python, torch/tensorflow

● Working knowledge of ML-Ops and tools like mlflow will be a plus

● Strong analytical, written, and verbal communication skills

● Mentoring junior ML engineers Experience Masters and 8+ years of experience or PhD with 3+ years experienc

Job Description -

We are looking for a Quality Assurance Engineer with a Bachelor's in engineering, computer science, computer engineering, information technology, or a similar degree. Candidates should have experience in web and responsive application testing in microservice based architecture. As a Website QA Engineer, Will be responsible for creating and implementing a strategy for quality coordination and testing as well as suggesting solutions to identified quality problems in web products.

Designation/Role Name: Software Test Engineer (Website)

Experience range: 1 to 5 years of experience

Responsibilities -

· Test current products and identify deficiencies.

· Suggest solutions to identified product problems

· Investigate product quality in order to make improvements to achieve better customer satisfaction

· Plan, create and manage the overall Quality Planning strategy

· Collaborate with the Product Development team to ensure consistent project execution

· Identify quality assurance process bottleneck and suggest actions for improvement

· Oversee continuous improvement projects

· Collect quality data

· Identify key KPIs for product quality

· Prepare and present reports and metrics to Senior Management

· Capable of handling multiple tasks and projects in parallel with tight deadlines.

Skills/Expertise :

· Strong in software testing & QA concepts and test case writing with a break the system approach.

· Knowledge of bug tracking and project management tool JIRA.

· Working knowledge of web application testing with microservice based architecture.

· Ability to test on different platforms,devices and cloud devices tools like browserstack.

· Experience in developing automated test scripts in mobile app testing using tools like Selenium Web Driver.

· Ability to develop test framework for web application testing using open source tools and technology.

· Scripting languages such as Java, python or Javascript.

· Experience in using configuration management or version control tools like GIT.

· Hand one experience with browser console developer tools for web application debugging.

· Hands-on experience with IDEs like Eclipse or IntelliJ IDEA.

· Knowledge of MYSQL and database concepts for database testing.

Good to have -

· Hands- on experience in CI/CD tools like Jenkins will be an add-on.

· Good to have knowledge in web page performance testing tools.

· Good to have knowledge in A/B testing tools.

· Salesforce Cloud based

• Key areas of responsibilities:- 
• Maintenance and enhancements of current websites.
• System requirement gathering, development, testing and maintenance for new websites or applications.
• Managing user access to the various components of the company’s IT infrastructure based on an assessment of the user requirement and security.
• Managing the admin section for the company’s websites.
  Creating an environment for Dreamweaver editor for users to develop applications.
• Documentation Designing a database and coordinating the UI design.
• Integrating the MySQL database with the PHP applications.
  Maintaining web-based PHP applications.
• Designing and developing applications and websites.
  Resolving issues related to PHP development in different applications.
  
  
• Experience and skills required:- 
  
  Skills : PHP, Mysql, MVC, JS, JQUERY,HTML,CSS, AJAX , WORDPRESS.
  
  Experience : Min 3 year Qualification: Any technical background (MCA, BE, MSC Computer etc)

• Must have a Bachelor’s degree in Computer Science or an analytical discipline and/or equivalent experience
• Must have experience with Implementing RSA Aveksa/ IGL
• Must have experience with Active Directory (AD), LDAP and/or X 500 directory services,
• Must have experience with JavaScript, HTML, C++ and/or XML programming,
• Excellent attendance and punctuality record,
• Excellent communication and team skills,