Digital Marketer-Performance Marketing Specialist

Digital Marketer-Performance Marketing Specialist at sah Tea · Guwahati, Pune, Bengaluru (Bangalore), Delhi, Chennai, Mumbai, Kolkata, Kochi (Cochin) · 2 - 5 years · ₹3L - ₹9L / yr (ESOP available) · Raised funding · Posted 16 Dec 2021

Digital Marketer-Performance Marketing Specialist

at sah Tea

Posted by Bijit Sarma

2 - 5 yrs

₹3L - ₹9L / yr (ESOP available)

Guwahati, Pune, Bengaluru (Bangalore), Delhi, Chennai, Mumbai, Kolkata, Kochi (Cochin)

Skills

Digital Marketing

Google Adwords

Performance Marketing

Web Analytics

Google Analytics

Facebook Marketing

Search Engine Optimization (SEO)

Marketing

Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.

Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.

Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.

The Job

Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
Be responsible for the ROI of dozens of campaigns you execute.
Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
Analyze creative data and make recommendations to the Creative designers
Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

2-4 years of paid marketing experience, preferably in consumer-facing products
Fluent in English (Advanced writing and speaking English skills)
Experience with creative experimentation
Experience with fast-paced, high growth startups
Strong analytical and problem-solving skills
A natural strategist
Makes fast business decisions that prove to be profitable

Nice to have

SQL
Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

The Job

Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
Be responsible for the ROI of dozens of campaigns you execute.
Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
Analyze creative data and make recommendations to the Creative designers
Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
Document findings in a structured way to contribute to the company's global knowledge base

Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.

The Ideal Candidate

2-4 years of paid marketing experience, preferably in consumer-facing products
Fluent in English (Advanced writing and speaking English skills)
Experience with creative experimentation
Experience with fast-paced, high growth startups
Strong analytical and problem-solving skills
A natural strategist
Makes fast business decisions that prove to be profitable

Nice to have

SQL
Understanding of ad platforms algorithms

Experience with programmatic media (DSP)

Note: Must Be willing to relocate to Guwahati, Assam

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About sah Tea

Founded :

2019

Type :

Products & Services

Size :

0-20

Stage :

Raised funding

About

From the virgin land of Kokrajhar and Dhekiajuli to your tea-cup, Ésah brings along a story of hard work, care and co-existence. Our teas are completely organic and when we say that, we speak in a language of trust. Placed in their natural habitat, with zero contamination by chemicals or any other external elements, Ésah is your daily dose of guilt-free tea. Our small organic tea-growers are dependent only on nature when they produce Ésah tea. Honestly, the produced quantity is no match to the large inorganic tea gardens. But we seldom let that get in the way of producing high-quality organic tea because this forms the core of our commitment to bring the best of tea with little or no harm to the environment. Fertilisers & other chemicals in large amount increase the quantity of tea produced but it is now openly threatening the very idea of tea being a healthy drink. Tea has always been a healing beverage and Ésah seeks to restore that position. Handpicking the tender leaves, steamed in an age-old method and hand rolled to perfection, Ésah is the product of love for our health and our environment. It is the result of the efforts of a community that seeks to instil a sense of responsibility and care. After all, Ésah is more than just a cup of tea.

Bijit Sarma

Connect

Company social profiles

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Stay ahead of platform updates and trends; integrate innovations into strategy
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Provident Fund

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Extensive Growth Opportunities
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Mentorship

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Google Ads
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SCOPE OF WORK:

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to deriveactionable strategic insights
Ability to create strategies and budget forecasts

Communication:

Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
Partner with internal teams to address performance challenges
Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

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Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
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Proven track record in driving successful PPC and paid search campaigns
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Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

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Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

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Health insurance
Leave encashment
Provident Fund

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Kalyani Nagar, Pune, Maharashtra (Preferred)

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Extensive Growth Opportunities
International Exposure
Training Programs
Mentorship

OUR OFFERINGS

Pull Marketing (SEO)
Google Ads
Web Development
UI / UX Design
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Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

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SCOPE OF WORK:

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to deriveactionable strategic insights
Ability to create strategies and budget forecasts

Communication:

Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
Partner with internal teams to address performance challenges
Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

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MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
strategies, and attribution models
Proven track record in driving successful PPC and paid search campaigns
Experience in dealing directly with clients
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

PREFERRED ATTRIBUTES

Experience in LinkedIn Ads
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

Health insurance
Leave encashment
Provident Fund

Experience:

Google Ads: 2 years (Required)

Location:

Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Sr. Paid Marketing Analyst

Full-time | On-site | 3+ years | Pune, Maharashtra

Or apply via: https://www.gomogroup.com/en/career/

WHY CHOOSE GO MO?

We are an award-winning international digital pull-marketing firm and one of Europe’s fastest growing digital marketing agencies. You will receive:

Extensive Growth Opportunities
International Exposure
Training Programs
Mentorship

OUR OFFERINGS

Pull Marketing (SEO)
Google Ads
Web Development
UI / UX Design
Demand Generation

Our client portfolio includes 100+ leading European companies

OUR OFFICES: WeWork Raheja Woods, Kalyani Nagar

_________________________________________________________

SCOPE OF WORK:

Research and Analysis:

Stay ahead of platform updates and trends; integrate innovations into strategy
Drive keyword strategy and restructure accounts to unlock scalable growth
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
Analyze and interpret conversion and attribution data to deriveactionable strategic insights
Ability to create strategies and budget forecasts

Communication:

Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
Partner with internal teams to address performance challenges
Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients
Present key strategies and insights to Client Success Managers and clients
Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

Minimum 2 experience hands on experience with Google Ads
Strong domain expertise in paid media, including strategy, execution, and analytics
Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
Excellent written and verbal communication skills in English
Bachelor's degree in any field; a Master’s degree is a plus

HANDS ON EXPERIENCE

Google Ads, LinkedIn Ads, Bing/Microsoft Ads
Google Tag Manager (GTM), GA4, Looker Studio
Strong understanding of performance marketing principles, bidding
strategies, and attribution models
Proven track record in driving successful PPC and paid search campaigns
Experience in dealing directly with clients
Effective communication and reporting skills
Good experience in managing medium to large-sized budgets
Strong analytical skills and should be good with numbers
Should have a data driven approach to work

PREFERRED ATTRIBUTES

Experience in LinkedIn Ads
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
Residing in/ willing to relocate to Pune
Experience with delivery management or people management

Job Types: Full-time, Permanent

Benefits:

Health insurance
Leave encashment
Provident Fund

Experience:

Google Ads: 2 years (Required)

Location:

Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

PPC Manager

at 75way Technologies Pvt Ltd

1 recruiter

Posted by Suparna Mukherjee

Chandigarh, Mohali

4 - 6 yrs

₹7L - ₹15L / yr

PPC

Performance marketing

Google Adwords

website traffic

Meta Ads

+1 more

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
Conduct keyword research, competitor analysis, and audience targeting for IT services.
Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
Create and manage remarketing and retargeting campaigns.
Prepare weekly and monthly performance reports with actionable insights.
Manage advertising budgets efficiently to maximize campaign performance.
Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
Conduct keyword research, competitor analysis, and audience targeting for IT services.
Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
Create and manage remarketing and retargeting campaigns.
Prepare weekly and monthly performance reports with actionable insights.
Manage advertising budgets efficiently to maximize campaign performance.
Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Sr. Paid Marketing Analyst

at GO MO Group

3 candid answers

1 video

Posted by Khushi Dadhich

Pune

2 - 6 yrs

₹10L - ₹13L / yr

Google Adwords

Google Analytics

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
At least 2 years of hands-on experience managing and optimizing Google Ads.
Strong domain expertise in paid media, including strategy, execution, and analytics.
Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
Excellent written and verbal communication skills in English.
Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
Google Tag Manager (GTM), GA4, Looker Studio.
Strong understanding of performance marketing principles, bidding strategies, and attribution models.
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
Effective communication and reporting skills.
Good experience in managing medium to large-sized budgets.
Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
Research & Analysis
Stay ahead of platform updates and trends; integrate innovations into strategy.
Drive keyword strategy and restructure accounts to unlock scalable growth.
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
Analyze and interpret conversion and attribution data to derive actionable strategic insights.
Ability to create strategies and budget forecasts.
Communication
Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
Partner with internal teams to address performance challenges.
Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients.
Present key strategies and insights to Client Success Managers and clients.
Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
Must be residing in/willing to relocate to Pune.
Experience with delivery management or people management.
Understanding of SEO, email marketing, and other digital marketing channels.
Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
Familiarity with automated or AI-driven optimization tools for search ads and other channels.
Experience in dealing directly with B2B clients.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
At least 2 years of hands-on experience managing and optimizing Google Ads.
Strong domain expertise in paid media, including strategy, execution, and analytics.
Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
Excellent written and verbal communication skills in English.
Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
Google Tag Manager (GTM), GA4, Looker Studio.
Strong understanding of performance marketing principles, bidding strategies, and attribution models.
Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
Effective communication and reporting skills.
Good experience in managing medium to large-sized budgets.
Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
Research & Analysis
Stay ahead of platform updates and trends; integrate innovations into strategy.
Drive keyword strategy and restructure accounts to unlock scalable growth.
Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
Analyze and interpret conversion and attribution data to derive actionable strategic insights.
Ability to create strategies and budget forecasts.
Communication
Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
Partner with internal teams to address performance challenges.
Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients.
Present key strategies and insights to Client Success Managers and clients.
Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
Must be residing in/willing to relocate to Pune.
Experience with delivery management or people management.
Understanding of SEO, email marketing, and other digital marketing channels.
Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
Familiarity with automated or AI-driven optimization tools for search ads and other channels.
Experience in dealing directly with B2B clients.

Google Ads Performance Marketer

at Dino Ventures

Posted by HR Ventures

Bengaluru (Bangalore)

0 - 2 yrs

₹3L - ₹8L / yr

Google Adwords

Lead Generation

Mobile App Marketing

Google Analytics

Marketing Strategy

+1 more

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
Set up and optimize conversion tracking, deep events, and value-based bidding
Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
Report on key metrics and make data-backed scaling decisions

Must-have skills

Google Ads (App campaigns / UAC), Google Ads Editor
Mobile app performance marketing (iOS + Android)
Conversion tracking & event optimization (Firebase, Google Analytics 4)
Bidding strategies: tCPA, tROAS, maximize conversions
Strong analytics — Excel/Sheets, cohort and funnel analysis
Creative brief writing and creative-performance testing

Good-to-have

ASO fundamentals
MMP experience — AppsFlyer, Adjust, or Branch
SKAN / iOS 14+ measurement
Experience with vernacular / Tier 2+ India audiences
SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

You're numbers-obsessed and let data drive decisions
You move fast, test relentlessly, and own outcomes end-to-end
You've scaled app-first campaigns at meaningful budgets

About the role

What you'll do

Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
Set up and optimize conversion tracking, deep events, and value-based bidding
Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
Report on key metrics and make data-backed scaling decisions

Must-have skills

Google Ads (App campaigns / UAC), Google Ads Editor
Mobile app performance marketing (iOS + Android)
Conversion tracking & event optimization (Firebase, Google Analytics 4)
Bidding strategies: tCPA, tROAS, maximize conversions
Strong analytics — Excel/Sheets, cohort and funnel analysis
Creative brief writing and creative-performance testing

Good-to-have

ASO fundamentals
MMP experience — AppsFlyer, Adjust, or Branch
SKAN / iOS 14+ measurement
Experience with vernacular / Tier 2+ India audiences
SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

You're numbers-obsessed and let data drive decisions
You move fast, test relentlessly, and own outcomes end-to-end
You've scaled app-first campaigns at meaningful budgets

Senior Paid Media Executive

at Moshi Moshi

3 candid answers

Posted by Human Resource

Bengaluru (Bangalore)

2 - 4 yrs

₹4L - ₹8.5L / yr

Google Adwords

facebook ad

performance marketing

AB testing

ROI

+1 more

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.