Ésah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
About sah Tea
Similar jobs
We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.
Responsibilities:
- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
- Supervising the department and providing guidance and feedback to other marketing professionals
- Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
- Produce ideas for promotional events or activities and organize them efficiently.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Monitor progress and submit performance reports.
- Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
- Conduct general market research to keep abreast of trends and competitor's marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
- Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
- Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
- Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
- Follow it up with concept note, as first step of initiating any promotion.
- Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
- Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.
Requirements:
- Proven experience as Marketing & excellent organising skills,
- Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude
Opportunity
We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
What you can expect in the next 12 months
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- Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
- Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
- Hybris Marketing or Adobe Marketo Certification strongly preferred
- Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing)
- Experience in design and setup of Marketing Technology Architecture
- Proficient in scripting and experience with HTML XML CSS JavaScript etc.
- Experience with triggering campaigns via API calls
- Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
- Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
- Perform feasibility analysis for the marketing solution that meet the business goals
- Experience with client discovery workshops and technical solutions presentations
- Excellent communication skills required as this is a client business & IT interfacing role
- Manage performance marketing channels to maximize relevant KPIs
- Plan, create, and execute campaigns end-to-end on all channel
- Affiliate partner management
- Innovate and lead new campaign ideas
- Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
- Acquire insights into online marketing trends in the industry and keep strategies up to date
- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends
- Work closely with the product and business team to implement strategies
- Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights
- Lead funnel building initiatives, user acquisition, conversion & retention of users
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Regularly optimize campaigns to continuously improve ROAS from the campaigns
Job description
The Digital Marketing Specialist will be responsible for working with marketing lead to help generate prospect via digital marketing methods like SEO, provide graphic design help and conduct market research.
**** IT Industry Experience is a Must ****
Work Experience - 3 to 4 years
Job Description:
Key Responsibilities:
- Assist the Marketing Lead in all digital marketing platforms including SEO, SEM, SMO, PPC, marketing database, email, and/or social media.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Maintain various wordpress based websites
- Measure performance of digital marketing efforts of the website using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and provide regular reports
- Assist in generating reports required for Amzur Quarterly Advisory Board Meetings
- Coordinate the production of content and collateral for marketing (e.g. articles, banners, posters, newsletters, promotional emails, brochures, leaflets)
- Must be able to work quickly on design programs like Illustrator, InDesign, Photoshop, Adobe products
- Must be able to multitask, manage many projects at once, and take direction from the marketing team to execute all design collaterals.
Requirements:
- Minimum 3 years experience in SEO, SMO, SEM.
- Understanding of marketing and technology landscape
- Experience with basic html, css, and CMS (content management systems)/ Wordpress.
- Basic Photoshop design experience.
Behavioural Traits:
- Excellent written and oral communication skills.
- Working knowledge with US markets is a huge plus
- Being a team player is highly recommended
- Ability to manage stress at work
- Object oriented, analytical thought process
Purpose:
We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator.
Role and Responsibilities:
- Conduct consumer and market research
- Identify how our brand is currently positioned in the market
- Design a research-based brand strategy
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
Qualifications and Education Requirements:
Bachelors is a must. PG Preferred.
Preferred Skills
- 1 – 2 years’ experience in Beauty and Healthcare
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc)
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Excellent presentation skills
- Working under pressure
- Being passionate and energetic about the brand
- Organizational and methodical skills are also a bonus
Peekaboo is looking for a dynamic B2C marketing professional to drive marketing and outreach for the brand. The person will be responsible for building Peekaboo’s mindshare and recall among its target audience. He/she will be responsible for all digital assets, outreach and communication including SEO, content marketing, social media, email campaigns, and website and analysis and reporting on these.
Responsibilities
- Overall responsibility for digital marketing and inbound lead generation strategy
- Plan and execute multiplatform digital marketing & BTL campaigns as required
- Understand business objectives and revenue goals, as part of the strategy development process
- Plan and run conversion testing and other experiments
- Be the point of contact for related vendors and agencies, as needed
- Develop and execute an ongoing promotion strategy – PPC and organic
- Act as our community manager on our social media accounts
- Ideate and create content for SM and/or brief creative/content team on what content is to be created.
- Create and maintain a marketing calendar, especially for SM content creation and scheduling
- Responsible for ensuring the timely creation and posting of such content
- Own the creation of landing pages and other conversion opportunities
- Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, and so on
- Be responsible for website performance & uptime, with a focus on optimizing for user experience
Deliverables
- Sustained inbound marketing funnel for new customer acquisition
- Mutually agreed targets for revenue generation
- Increased brand awareness and recall with
- Increase user engagement on company assets and social media pages
- Collaborate with other team members to come up with effective promotions
Requirements
- Exceptional creative and project management skills, with a keen eye for detail.
- Comfortable working in a fast-paced, deadline-driven environment.
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- 2 – 4 years of experience with digital marketing for a consumer brand.
- Familiarity with creating and running PPC / PPL / Retargeting campaigns
- Passionate, creative thinker with exceptional analytical skills.
- Team player with superb collaboration and communication skills.
- Ability to excel under minimal supervision, while reporting results and conferring with superiors on unusual matters and seeking feedback as needed
- Job Specifications:-
- Day-to-day liaison with internal team on campaign developments
- Develops comprehensive agendas for weekly planning/status meetings
- Set up and provide support on 3-5 search projects of various sizes
- Exposure in social media traffic acquisition
- Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)
- Perform keyword research and basic to advanced analysis
- Be able to clearly convey and explain search engine best practices
- Responsible for complete SEO process (on & off page optimization)
- Analyze and increase the website traffic through organic search listing
- Analyzing and generating website traffic reports
- Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t