Field Marketing Manager at Mitsogo Inc · Chennai, Kochi (Cochin) · 3 - 8 years · ₹10L - ₹20L / yr · Posted 25 Aug 2023
As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.
Roles and Responsibilities:
- Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
- Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
- Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
- Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
- Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in field marketing or a related role, preferably in the technology industry.
- Proven track record of creating and executing successful field marketing programs and campaigns.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
- Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Description
Marketing Executive / Marketing Manager
Department: Marketing
Location: Bangalore
About the Role
We are seeking a dynamic and results-driven Marketing Executive / Marketing Manager to lead channel marketing initiatives that drive partner engagement, enhance brand visibility, and support business growth. The role is responsible for planning and executing marketing campaigns aligned with the sales calendar, enabling the sales team with effective marketing collateral, and ensuring consistent communication with channel partners.
The ideal candidate will collaborate closely with Sales, Product, Design, and Leadership teams to build impactful marketing programs that improve partner participation, generate demand, and strengthen product adoption.
Key Responsibilities
Channel Partner Marketing
- Develop and execute marketing initiatives focused on engaging channel partners.
- Manage partner communication through WhatsApp, email campaigns, push notifications, newsletters, and other digital channels.
- Build and maintain a consistent communication calendar to improve partner awareness and engagement.
Campaign Planning & Execution
- Plan and execute marketing campaigns aligned with the sales and product calendar.
- Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
- Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.
Sales Enablement
- Create and maintain high-quality marketing collateral, including:
- Product brochures
- Sales presentations and pitch decks
- One-pagers
- Banners and promotional creatives
- Product FAQs
- Campaign communication materials
- Ensure the sales team has access to updated marketing assets that support customer acquisition and partner engagement.
Regional Marketing Support
- Partner with regional sales teams to execute localized marketing initiatives.
- Support field marketing activities, partner events, webinars, roadshows, and activation campaigns.
- Customize campaigns and collateral based on regional business requirements.
Cross-Functional Collaboration
- Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
- Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.
Reporting & Analytics
- Track campaign performance using predefined KPIs.
- Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
- Recommend improvements based on campaign analytics and business feedback.
Key Performance Indicators (KPIs)
- Campaign engagement and reach
- Partner participation and activation
- Lead generation support for the sales team
- Product campaign adoption
- Sales enablement effectiveness
- Timely delivery of marketing campaigns
- Quality and effectiveness of marketing collateral
- Regional campaign execution success
- Feedback and satisfaction from channel sales teams
Qualifications
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
- MBA in Marketing is preferred.
Experience
Marketing Executive
- 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.
Marketing Manager
- 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.
Required Skills & Competencies
- Strong campaign planning and execution capabilities.
- Excellent written and verbal communication skills.
- Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
- Ability to create compelling marketing collateral and presentations.
- Strong stakeholder management and cross-functional collaboration skills.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent project management and organizational skills.
- Proficiency in Microsoft Office and Google Workspace.
- Experience with CRM and marketing automation platforms is preferred.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.
Preferred Industry Experience
- FinTech
- Financial Services
- Wealth Management
- Investment Platforms
- Banking & NBFC
Success in This Role
A successful candidate will:
- Drive consistent engagement with channel partners through structured marketing initiatives.
- Execute high-impact campaigns aligned with business and sales objectives.
- Improve product awareness and partner participation.
- Enable the sales team with timely and effective marketing collateral.
- Support lead generation and revenue growth through strategic marketing programs.
- Build a scalable partner marketing engine that strengthens brand recall and business performance.
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Job Description – Manager Commercial
Key Responsibilities:
Strategy & Planning: Developing, improving, and implementing marketing plans and strategies for organization’s products & services. Identify
opportunities to expand the business, through partnerships, and new markets.
Business Analysis: Analysing current business trends, top performing
agents, sector-wise agent wise yields monitoring & reporting. Analyse sales,marketing, and other reports to gain insights into how to improve performance and maximize growth.
Market Research & Analysis: Analysing market trends and monitor
competitor activities, evaluate trade lane economics, and forecast market demand.
Collaboration: Working with sales and other teams to align efforts.
Process Analysis & Optimization: Map current workflows, identify
bottlenecks, and propose streamlined processes to enhance efficiency and reduce costs. Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations
Qualification & Skills:
MBA preferred but not necessary with relevant experience.
Must have at least 5 years of experience in business development, customer management, sales or related field.
Excellent communication (written, verbal, presentation), networking, and interpersonal skills.
Strong analytical skills.
Ability to multitask and prioritize projects.
Superb negotiation capabilities.
Must be team oriented and results focused.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon