Director, Marketing & Communications

at Bhumi

Director, Marketing & Communications

Bhumi

Company

Home

Director, Marketing & Communications

at Bhumi

Posted by Neha Singal

5 - 8 yrs

₹6L - ₹9L / yr

Remote, Chennai

Skills

Marketing

Digital Marketing

Communication Skills

Branding

Brand Management

Copy Writing

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )

What You Will Do:

Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
Track the effectiveness of marketing campaigns, gain insight, and assess against goals
Analyse metrics and optimise email and advertising campaigns
Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

Outstanding written and verbal communication, strong copywriting and content creation skills
Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
Strong project management skills with the ability to supervise multiple projects
Proven track record of developing and executing creative communications plans
5+ years of experience in the communications role
Availability during weekends.

What Is Nice To Have

Bachelors/Master’s degree in marketing, journalism, business, or related field
Ability to communicate in Tamil, English and Hindi
Prior experience of working or volunteering with NGOs
Good network in the traditional media and digital/social media influencers

Other Information:

Designation: Manager to Director based on candidate’s profile
Reporting to: Executive Director
Scope: Full time
Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
Expected Joining Date: Immediate

What You Will Do:

Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
Track the effectiveness of marketing campaigns, gain insight, and assess against goals
Analyse metrics and optimise email and advertising campaigns
Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

Outstanding written and verbal communication, strong copywriting and content creation skills
Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
Strong project management skills with the ability to supervise multiple projects
Proven track record of developing and executing creative communications plans
5+ years of experience in the communications role
Availability during weekends.

What Is Nice To Have

Bachelors/Master’s degree in marketing, journalism, business, or related field
Ability to communicate in Tamil, English and Hindi
Prior experience of working or volunteering with NGOs
Good network in the traditional media and digital/social media influencers

Other Information:

Designation: Manager to Director based on candidate’s profile
Reporting to: Executive Director
Scope: Full time
Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
Expected Joining Date: Immediate

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About Bhumi

Founded :

2006

Type :

Services

Size :

20-100

Stage :

Raised funding

About

Bhumi is one of India's largest independent youth volunteer non-profit organisations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes such as education, environment, animals and community welfare. Bhumi is the recipient of the ‘Leader in Volunteer Engagement Award' conferred by iVolunteer in 2014. Geographical Presence: Tamil Nadu, Karnataka, Telangana, Maharashtra, West Bengal, Rajasthan, Chandigarh and Delhi NCR. Bhumi has two core areas of work - Education and Civic Projects Ignite: Transformational Education Ignite is Bhumi's supplementary education programme for under-privileged children. The programme is delivered during the weekends by over 2,000 trained Bhumi volunteers. Over 10,000 children are benefiting from the programme in 2015 across 12 Indian cities with the aim of providing children with quality education to enable them become responsible and productive citizens of the future. The programme consists of English, Mathematics, Science, Robotics, Computers, Dance, Arts, Sports, Mentoring and Life skills support. Catalyse: Transforming Citizenry Catalyse consists of Bhumi's civic initiatives that engage volunteers in causes like animal welfare, community welfare, disability, environment, health etc. The programmes consisting of one-off and regular volunteering activities engage over 10,000 volunteers each year in over 15 cities across India. Please contact us if you wish to look at our Annual Report. More information about Bhumi is available at - www.bhumi.ngo

Ganapathy Krishnan H

Dr. Prahalathan KK

Neha Singal

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Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
Managing Social Media Execution: End to end social media execution, optimisation and reporting.
Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

What you need to have:

Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
Passionate about people, culture, brands and storying telling
Excellent verbal and written English communication skills
Excellent understanding of social media platforms
Ability to analyze data related to traffic, conversions
Delivering high quality work while meeting deadlines
Desire to work in a fast-paced start-up environment
Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
A keen internist in psychology would be a great plus.
Adept at handling people and external agencies.

QUALIFICATION AND EXPERIENCE

Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
Professional Degree in a relevant field will be a plus
Minimum 10 years of experience preferably in a B2C product based company

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