We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
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Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)
Position Overview:
We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at
Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for
the creation and development of various digital marketing assets such as corporate profile &
investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging
and compelling presentations that effectively communicate the value propositions of our tech
solutions to clients, investors, and other stakeholders to drive business growth. At the same time
maintaining a library or database of marketing materials, ensuring they are up to date and easily
accessible to the marketing team and other departments.
Job Description:
Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,
investors decks, and product decks that align with our brand guidelines and effectively showcase
our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that
materials are up-to-date and readily accessible for internal and external use.
Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,
and in house marketing designer, to gather necessary insights, data, and technical information to
create content that resonates with our target audience.
Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and
data in a clear and concise manner, ensuring ease of understanding for both technical and non-
technical audiences.
Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style
guidelines, maintaining a consistent and cohesive brand image throughout.
Market Awareness: Stay up-to-date with industry trends, market developments, and customer
needs to ensure our digital assets remain relevant and effective in conveying our value proposition.
Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of
presentations through the use of graphics, images, animations, and other multimedia elements.
Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall
quality, presenting a professional and polished final product.
Deadline Management: Work efficiently to meet project deadlines, multitasking across various
projects and ensuring timely delivery of digital assets.
Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.
Qualifications and Skills/ Experience & Expertise:
Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
Proven experience 2-4 years in creating and designing corporate decks, investors decks, and
product literature for B2B SaaS /tech solutions providers.
Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,
Adobe Creative Suite).
Strong visual storytelling and data visualization skills.
Excellent attention to detail and ability to adhere to brand guidelines.
Solid understanding of B2B tech solutions and their value propositions.
Creativity and a keen eye for aesthetics and design trends.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects and meet tight deadlines.
A proactive and self-motivated individual with a passion for innovation in visual communication.
Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an
added advantage
Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.
Key Deliverables:
Marketing Collaterals: Create high-quality product literature and marketing collaterals.
KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.
Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and
brand awareness.
KPI: Demonstrated improvement in lead generation metrics and engagement rates.
Brand Consistency: Ensure brand consistency across all marketing materials and channels.
KPI: Positive feedback from stakeholders on adherence to brand guidelines.
Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.
KPI: Positive feedback on teamwork, communication, and project management.
Market Understanding: Stay updated with industry trends and customer insights to inform content
strategies.
KPI: Active participation in industry events, competitive analysis, and market research
initiatives.
Location: Vashi, Navi Mumbai
Work Duration: Monday to Friday
Education: Any graduate with digital certifications (a must)
Remuneration: Negotiable based on candidate’s level of experience.
Company Overview
Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,
catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,
coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed
by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring
efficient communication solutions.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!
About Company
As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.
By harnessing the power of next-gen technology, we enable innovation
to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including
Tier 1 A2P SMS vendor for Mobile
Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.
As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.
Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.
Key Deliverables of the Role
- Define and execute innovation pipeline for the brand – knowing the stage Gate process
- Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
- Responsible for driving and delivering business results on the brand
- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
- Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.
Knowledge, Skills & Competencies
- Category Management
- Understanding of Marketing Communication Development and Assessment
- Strong Analytical Skills
- Knowledge of Business & Financial Analysis
· Consumer centricity
· Excellent Communication Skills
Here's a Bit More About What We're Looking For
Job responsibilities include, but are not limited to:
● Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test,
and double down upon early signs of success.
● Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.
● Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.
● Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.
● Own growth, content and digital marketing completely: experience in PR/ Comms not needed.
● Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.
- Own the measurement of the brand and associated KPIs
- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights
- Refine the external voice and expand public presence of the brand
- Drive brand consistency across written text, voice/verbal communication, visual communication and content
- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Managing the budget for advertising and promotional items
- Driving NPS, CSAT and other surveys and deriving insights from these surveys
- Conduct competitive consumer insight linked primary and secondary research
Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
Job Responsibilities:
● Conceptualizing, executing & managing branded campaigns across LBB formats on web, app & social media based on client briefs
ensuring high repeat rate
Should have worked on branded content / content marketing
● Ensuring a mix of client objectives & LBB tonality
● Social Media Marketing & execution for sales collaborations
● Client servicing: Being the SPOC for a partner brand, daily liaison, end to end life cycle management of the brand campaigns from
brief to deliverables
● Creating pitches, briefs, presentations, campaign plans, innovations & partners to maximize conversion
● Mapping daily progress of branded content & reporting the success of a campaign post closure
● Keeping up with client deadlines & incorporating feedback/changes
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to marketing manager, committee, or sales team.
Creates and coordinates multimedia packages.
Composes draft speeches for senior management and assists with finalizing speeches.
Schedules and develops filming scripts and production.
Evaluates success of campaigns when completed.
Attends trade shows and community fairs and staffs the company booth.
Performs other duties as assigned
The Company:
Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.
Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.
At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.
If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you.
As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth.
The Opportunity:
Unleash your capability with us
Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition.
That is where you come in.
As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand.
About the Role:
- Create Brand Identity
- Produce Testing Ground’s pitch deck, brochure, fliers, sales decks as well as other marketing material
- Produce other content-based collateral based on our clients’ project brief
- Research competitors /industry clients and extract exact pointers for us and our clients.
- Manage Content from Concept to Production
- Work according to briefs for the branding needs and guidelines
- Write clear, persuasive, original copy
- Proper documentation of all content files
Why You Will Love Working with Testing Ground:
- If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.
- The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities.
- You will be exposed to different platforms and tools to help you become more efficient in doing your job.
Requirements:
At least Diploma in English-related/Communications-related backgrounds
Skills Required:
- Strong copyediting and proofing skills.
- Experience in creating publicity/marketing collaterals
- Attention to small details in both copy decks and designs.
- ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
- ·Perfect in English.
- Independent learner, can conceptualize available information into good quality content
What we’re looking for in you:
- Desire to learn and adapt to new technologies
- Able to work independently and proactively in a team
- Strong communication skills to liaise with marketing team and external vendors
- Ability to prioritize and manage multiple projects deadlines
- Positive attitude and willingness to learn
- Keen eye for detail
P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/