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Bhumi logo
Director, Marketing & Communications
Director, Marketing & Communications
Bhumi's logo

Director, Marketing & Communications

Neha Singal's profile picture
Posted by Neha Singal
5 - 8 yrs
₹6L - ₹9L / yr
Remote, Chennai
Skills
Marketing
Digital Marketing
Communication Skills
Branding
Brand Management
Copy Writing

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

  • Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
  • Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
  • Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
  • Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
  • Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
  • Track the effectiveness of marketing campaigns, gain insight, and assess against goals
  • Analyse metrics and optimise email and advertising campaigns
  • Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
  • Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
  • Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

  • Outstanding written and verbal communication, strong copywriting and content creation skills
  • Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
  • Strong project management skills with the ability to supervise multiple projects
  • Proven track record of developing and executing creative communications plans
  • 5+ years of experience in the communications role
  • Availability during weekends.

What Is Nice To Have

  • Bachelors/Master’s degree in marketing, journalism, business, or related field
  • Ability to communicate in Tamil, English and Hindi
  • Prior experience of working or volunteering with NGOs
  • Good network in the traditional media and digital/social media influencers 

Other Information:

  • Designation: Manager to Director based on candidate’s profile
  • Reporting to: Executive Director
  • Scope: Full time
  • Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
  • Expected Joining Date: Immediate
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About Bhumi

Founded :
2007
Type :
Services
Size :
20-100
Stage :
Raised funding

About

Bhumi is one of India's largest independent youth volunteer non-profit organisations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes such as education, environment, animals and community welfare. Bhumi is the recipient of the ‘Leader in Volunteer Engagement Award' conferred by iVolunteer in 2014. Geographical Presence: Tamil Nadu, Karnataka, Telangana, Maharashtra, West Bengal, Rajasthan, Chandigarh and Delhi NCR. Bhumi has two core areas of work - Education and Civic Projects Ignite: Transformational Education Ignite is Bhumi's supplementary education programme for under-privileged children. The programme is delivered during the weekends by over 2,000 trained Bhumi volunteers. Over 10,000 children are benefiting from the programme in 2015 across 12 Indian cities with the aim of providing children with quality education to enable them become responsible and productive citizens of the future. The programme consists of English, Mathematics, Science, Robotics, Computers, Dance, Arts, Sports, Mentoring and Life skills support. Catalyse: Transforming Citizenry Catalyse consists of Bhumi's civic initiatives that engage volunteers in causes like animal welfare, community welfare, disability, environment, health etc. The programmes consisting of one-off and regular volunteering activities engage over 10,000 volunteers each year in over 15 cities across India. Please contact us if you wish to look at our Annual Report. More information about Bhumi is available at - www.bhumi.ngo
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  • Write clear, persuasive, original copy
  • Proper documentation of all content files

 

Why You Will Love Working with Testing Ground:

  • If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
  • The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
  • You will be exposed to different platforms and tools to help you become more efficient in doing your job.

 

 

 

Requirements:

At least Diploma in English-related/Communications-related backgrounds

 

Skills Required:

  •  Strong copyediting and proofing skills.
  • Experience in creating publicity/marketing collaterals
  • Attention to small details in both copy decks and designs.
  • ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
  • ·Perfect in English.
  • Independent learner, can conceptualize available information into good quality content 

 

 

What we’re looking for in you:

  • Desire to learn and adapt to new technologies
  • Able to work independently and proactively in a team
  • Strong communication skills to liaise with marketing team and external vendors
  • Ability to prioritize and manage multiple projects deadlines
  • Positive attitude and willingness to learn
  • Keen eye for detail

 

P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/

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PAVONIAN SOLUTIONS PRIVATE LIMITED
Remote only
0 - 5 yrs
₹0L - ₹50L / yr
Copy Writing
copywriter
Branding
Brand Management
Market Research
+21 more

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

 

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

  • Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
  • Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
  • Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
  • Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
  • Execution:Make sure marketing initiatives resonate with the target market
  • Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

  • Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
  • Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
  • Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
  •  

DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

 

 

 

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