We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate

About Bhumi
About
Connect with the team
Similar jobs
JOB DETAILS:
- Job Title: Director – Brand Marketing
- Industry: Media and entertainment Industry
- Experience: 8-12 years
- Working Days: 5
- Job Location: Noida
- CTC Range: Best in Industry
Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance
Criteria:
- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
- Must have owned brand meaning, not just executed campaigns
- Must have launched or scaled a brand platform, not only shows or campaigns
- Prior ownership of earned media, social brand voice, and PR
- Fluent Hindi is mandatory
- Exposure to regional cultural contexts is a strong advantage
- OTT experience is a plus
Description
Role Overview (Non-Negotiable)
This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.
You own brand meaning, not just marketing output.
What You Own
- Brand positioning, narrative, and long-term brand truth
- Brand tone, voice, and cultural posture
- Earned media, social brand voice, and PR narratives
- Final authority on how company shows up across all channels
- What the brand amplifies—and what it consciously avoids
Key Responsibilities
Brand Strategy & Positioning
- Define and evolve company’s core positioning as the platform for India’s regional cultures
- Own master brand architecture across regions, IPs, and markets
- Protect the “red thread” connecting cultures without dilution or tokenism
- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR
Earned Media & Brand Voice
- Own brand social handles, PR, and cultural conversations
- Act as Editor-in-Chief of company’s public voice
- Ensure social presence feels cultural, not promotional
- Exercise judgment on public engagement vs. silence
Integrated Brand Campaigns
- Lead brand strategy for flagship launches, regional expansion, and national moments
- Ensure every campaign has a strong idea, emotional depth, and scalability
- Align brand equity with performance marketing without short-term erosion
Creative Direction & Governance
- Set creative standards for visual identity, copy, and storytelling
- Ensure respectful, non-stereotypical representation of regional cultures
- Build brand guardrails that protect meaning without limiting creativity
Cross-Functional Leadership
- Work closely with Content, Performance, Product, and CRM teams
- Act as the brand conscience—calling out dilution or short-termism when needed
This Role Is NOT For
- Social media managers or execution-only marketers
- Brand marketers without commercial accountability
- Candidates who see brand and performance as opposing forces
- Candidates dependent on large teams or budgets to create impact
Brand Strategist (Brand Consultancy Team)
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 3+ Years
Location: Bangalore, Karnataka (On-site)
Roles and Responsibilities:
● Define, plan, and execute brand research - primary and secondary.
● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess
strengths, weaknesses, opportunities, and threats.
● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
● Present brand strategies, recommendations, and campaigns
● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3-4 years in brand development and management.
● Experience in developing and launching successful brand campaigns.
● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
● Strong leadership and management skills.
● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
● Proficiency in branding tools and software, as well as Google Workspace and project management tools.
Objectives of this role:
● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.
● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.
● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.
● Aiding design & content teams in properly understanding and implementing finalised strategies
● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.
● Project ownership, coordination, and client management on key accounts.
Location: Bangalore
About The Role
• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.
Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth
Requirements
Benefits
Job description for Business Development Manager:
This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and demonstrate the ability to execute a particular strategy.
Responsibilities:
· Revenue generation for the center.
· Conduct events in colleges and take sessions
· Maintaining and retaining relationships with clients
· Generating and converting leads
. The candidate has to connect with the tuition centers for CUT.
· Seek out the appropriate contact in Colleges.
· Meet clients face to face or over the phone.
· Foster and develop relationships with clients
· Seek ways of improving the way the business operatesDesired Candidates:
· Strong communication and interpersonal skills
· Personal Vehicle is a must.
· Willing to travel within Ludhiana.
· Candidates from the exact location with the same domain will be Preferred
Job Type: Full-time
Salary: Decent Hike on the Current Salary
Schedule:
- Morning shift
Education:
- Master's (Preferred)
Experience:
- Business development: 2 years (Preferred)
- total work: 1 year (Preferred)
Language:
- English (Preferred)
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
About CercleX:-
CercleX is a digital technology platform which is a leading https://cerclex.com/blog/waste-management-in-india/">waste management company in India with an extended outlook of circularity through its various ventures into the field of sustainability.
We have received FICCI Impactful Cleantech Startup Award, MeitY Emerging Startup Award, TVS Capital Budding Nxt Gen Entrepreneur Award, and many more for our digital solutions enabling transactions between waste generators, and aggregators, processors, and bringing in complete transparency, traceability to the waste ecosystem.
https://play.google.com/store/apps/details?id=com.scrapmarketCCX">Cercle X ScrapMarket is an app that helps you buy and sell scrap by connecting 100% verified buyers and sellers of scrap across India.CercleX helps brands to accomplish their sustainability targets with https://cerclex.com/extended-producer-responsibility/">Extended Producer responsibility and research solid waste managemet on the environment to ensure the environment is eco free.
Job Description:-
Brand Managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Cerclex is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.Ultimately, you’ll help us improve our company’s reputation and drive growth.
Responsibilities:
- Analyze brand positioning and consumer insights.Stay current on market trends and competitive activity
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Align the company around the brand’s direction, choices and tactics
Requirements:
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- 3-5 years of experience in brand management, brand marketing, or marketing management
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
- Project management experience, with a solid understanding of project management principles and techniques
- Past experience of working with startups is preferred
- Metric driven marketing Strategies & Campaigns
- Digital & Social Media Marketing
- Experience in Market Research & Consumer Insights is preferred
- Ability to Advertise & Activate Campaigns
Designation: Art Director
Department: Brand Marketing
Location: Bangalore
Qualification: Bachelor’s degree in graphic design, art, or similar discipline
Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.
Responsibilities:
- Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
- Translate strategic direction into high-quality design within an established brand identity
- Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
- Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
- Graphic and Layout design, End to End development of the set.
- Create tailored content and conversations across each channel for total ecosystem engagement.
- Effectively build and manage relationships with internal stakeholders, as well as talent.
- Read, review and design content to identify the right content for videos.
- Supervise projects, timelines and manage deadlines
Skills:
- Exceptional creativity and innovative design skills
- Experience with design software, including Illustrator, InDesign, Photoshop, etc.
- Proven experience with graphic design, with a strong portfolio of work
- Excellent communication and presentation skills
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- Hands-on knowledge in creative skills like content, layout design, graphic design,
- Excellent verbal and written skills and confident communication skills..
Salary: Upto 12LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes










