Director, Marketing & Communications
at Bhumi
5 - 8 yrs
₹6L - ₹9L / yr
Remote, Chennai
Skills
Marketing
Digital Marketing
Communication Skills
Branding
Brand Management
Copy Writing
We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them )
What You Will Do:
- Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with the ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master’s degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
- Designation: Manager to Director based on candidate’s profile
- Reporting to: Executive Director
- Scope: Full time
- Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
- Expected Joining Date: Immediate
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About Bhumi
Founded :
2007
Type :
Services
Size :
20-100
Stage :
Raised funding
About
Bhumi is one of India's largest independent youth volunteer non-profit organisations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes such as education, environment, animals and community welfare.
Bhumi is the recipient of the ‘Leader in Volunteer Engagement Award' conferred by iVolunteer in 2014.
Geographical Presence: Tamil Nadu, Karnataka, Telangana, Maharashtra, West Bengal, Rajasthan, Chandigarh and Delhi NCR.
Bhumi has two core areas of work - Education and Civic Projects
Ignite: Transformational Education
Ignite is Bhumi's supplementary education programme for under-privileged children. The programme is delivered during the weekends by over 2,000 trained Bhumi volunteers. Over 10,000 children are benefiting from the programme in 2015 across 12 Indian cities with the aim of providing children with quality education to enable them become responsible and productive citizens of the future. The programme consists of English, Mathematics, Science, Robotics, Computers, Dance, Arts, Sports, Mentoring and Life skills support.
Catalyse: Transforming Citizenry
Catalyse consists of Bhumi's civic initiatives that engage volunteers in causes like animal welfare, community welfare, disability, environment, health etc. The programmes consisting of one-off and regular volunteering activities engage over 10,000 volunteers each year in over 15 cities across India.
Please contact us if you wish to look at our Annual Report.
More information about Bhumi is available at - www.bhumi.ngo
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