Business Development Executive

Job Title: Digital Marketing Executive

Location: Kolkata – Chinar Park

Salary: ₹18,000 – ₹22,000 per month

Job Type: Full-time

Job Summary:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.

Key Responsibilities:

1. Social Media Management

• Develop, schedule, and publish posts across all social media channels.
• Monitor engagement, respond to comments/messages, and grow community presence.
• Create campaigns to increase brand awareness and lead generation.

2. Performance Marketing

• Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
• Track ROI, monitor performance, and adjust strategies for maximum conversions.

3. SEO & Website Management

• Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Coordinate with developers/designers for website updates and performance improvements.

4. Content Creation

• Create engaging content for social media, blogs, emailers, and ads.
• Collaborate with the design team for creatives, videos, and promotional materials.

5. Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Generate weekly and monthly performance reports.
• Provide insights and suggestions for improving campaign results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Proven experience (1–3 years) in digital marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
• Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
• Excellent communication, creativity, and analytical skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Qualifications:

• Experience with video editing or basic graphic design.
• Knowledge of email marketing tools .
• Understanding of branding and consumer psychology.

Benefits:

• Competitive salary and incentives.
• Opportunity to work on multiple brands and campaigns.
• Growth and learning opportunities.
• Friendly and collaborative work environment.

Roles & Responsibilities

• The role will involve creating and iterating digital products along with the various product teams. No mundane DTP work. The design team is clearly positioned as the voice of the customers.
• Platforms: Mobile and Web

You need to be comfortable in:

• Interacting with real users on a regular basis
• Creatively presenting your case to stakeholders
• Making functional and aesthetic design experiences
• Seeing through the pixel-perfect development of your vision

Ideal Candidate

Along with Design (UX/UI), you need to possess at least 2 of the following skills:

• UX research
• Art and illustration
• Design strategy / Business analysis
• Motion/interaction design
• UX writing
• Front-end development

Responsibilities:

• Develop, implement, and maintain production timelines across multiple teams
• Translate product’s strategy into detailed requirements for prototype construction and final product development
• Analyze consumer needs, current market trends, and potential partnerships from an ROI
• Outline the product vision, product strategy, and product roadmap
• Assess current competitor offerings, seeking opportunities for differentiation
• Appraise new product ideas and strategize appropriate to-market plans
• Ensure that user story content and prioritization is aligned to the larger strategic objective
• Recommend the scope of present and future product lines by reviewing product specifications and appraising adjustments
• Provide information for management by preparing product sales forecasts and reports
• Meet regularly with key customer-facing teams to collect and analyze user feedback to shape new product ideas and user requirements.
• Help in the creation and maintenance of bona fide product documentation
• Work with development leads so that product requirements are understood and built accordingly
• Work within a software development methodology like AGILE
• Coordinate product releases with marketing, sales, and development teams
• Provide product training and technical expertise
• Work with the leadership team in planning the product roadmap.
• Be the product owner driving our strategic product and technology vision on the platform side of products 

Requirement:

• 3+ years of experience as a Technical Products Manager in a software company.
• Has deep knowledge of every stage of the product life-cycle -- introduction, growth, maturity, and decline -- and understands how it affects development adjustments.
• Critical thinker & problem solver
• Familiarity in the AGILE development framework will be preferable.
• Strong understanding of cutting-edge tools and technologies for frontend and backend development
• Data-oriented, have exceptional analytical skills
• Experience working with the development teams directly will be a plus
• Has the ability to set priorities and resolve issues and set realistic product development goals
• Should be able to communicate technical solutions to both internal and external audiences
• Understand industry flow and trends
• Has the ability to evaluate key metrics to optimize performance
• Demonstrated track record managing successful product development from feature definition to project deployment
• Work with product management analytics tools
• A people-friendly person with extraordinary organizational and leadership skills

Desired Candidate Profile

1. Exp. In online bidding on various portal like Elance, Guru, Freelancer, Odesk, Upwork etc.
2. Expert in generating business from online bidding.
Writing proposals, costing and negotiations.
3. Prospect for potential new clients and turn this into increased business.
4. Candidate should be flexible in working hours.
5. Generate new business leads for Web design, graphic design, web development & internet marketing.