Brand Strategist
3 - 5 yrs
₹2L - ₹5L / yr (ESOP available)
Remote, Chennai
Skills
Strategist
Branding
Brand Management
Market Research
Marketing Strategy
brand
Brainstorming
Advertising
Graphic Designing
Web design
Presentation Skills
Sales presentations
Sales
Marketing
Keyword Research
Competitor Analysis
Risk analysis
Communication Skills
Content Strategy
Social media strategy
Sales strategy
Pricing Strategy
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort
About PAVONIAN SOLUTIONS PRIVATE LIMITED
Founded :
2020
Type :
Services
Size :
0-20
Stage :
Bootstrapped
About
We are a creative full-stack business solutions firm that emerged from our love for businesses that thrive for success and growth. Ever since our inception, we have made sure that we provide services, solutions and ideas for hassle-free growth of brands and businesses. We are a team of creative and passionate souls, who are fuelled by providing remarkable experiences to our clients
Read more
Company social profiles
N/A
Similar jobs
Mumbai
3 - 5 yrs
₹15L - ₹18L / yr
Branding
Brand Management
Key Deliverables of the Role
- Define and execute innovation pipeline for the brand – knowing the stage Gate process
- Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
- Responsible for driving and delivering business results on the brand
- Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
- Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
- Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.
Knowledge, Skills & Competencies
- Category Management
- Understanding of Marketing Communication Development and Assessment
- Strong Analytical Skills
- Knowledge of Business & Financial Analysis
· Consumer centricity
· Excellent Communication Skills
Read more
Mumbai
3 - 5 yrs
₹18L - ₹25L / yr
Category Management
Marketing Strategy
Profit and loss
Performance management
Campaigns
About Company:
In a world where digital-first (D2C) brands are thriving, our client is rewriting the rules of retail. Their mission is clear - democratize prime retail to empower digital-first brands with plug and play tools to seamlessly transition into the physical world. In the heart of innovation, brand emerges as a revolutionary retail space, an avant-garde fusion of shared economy, digital prowess, and tangible experiences
About the Role:
We are currently seeking a highly skilled and experienced Category Manager to join our dynamic team. The ideal candidate will have proven experience in category management roles within the e-commerce sector, with a focus on categories such as fashion, personal care, beauty, and health and wellness.
What You’ll Be Doing:
• Plan and implement effective marketing campaigns to promote category growth. Monitor and analyze campaign performance, making data-driven adjustments as needed.
• Curate and manage the product assortment within assigned categories. Work closely with vendors and internal teams to ensure a diverse and appealing product mix.
• Take ownership of the category's (P&L) statement. Develop and execute strategies to maximize revenue and profitability. Monitor and manage pricing, promotions, and discounts within the
category.
• Cultivate and maintain strong relationships with both new and existing brands within the assigned categories. Negotiate terms, agreements, and promotional opportunities with brand partners.
• Utilize data analysis tools to gather insights into category performance. Make informed decisions based on data, identifying trends and opportunities & provide regular reports.
• Collaborate with various teams, including business, marketing, customer support, and data teams and ensure effective communication and alignment on category objectives and initiatives.
Requirements:
1. Bachelor's or Master’s degree in engineering, Business, Marketing, or a related field from a tier-1 institute.
2. 3-5 years of proven experience in e-commerce category management, preferably in fashion, personal care, beauty, or health and wellness.
3. Analytical mindset with proficiency in data analysis tools.
4. Strong understanding of retail trends, consumer behavior, and brand marketing.
5. Excellent negotiation and communication skills.
6. Experience in managing a team would be a plus.
7. Ability to work collaboratively in a fast-paced, dynamic environment.
8. Experience in a VC-funded start-up is a plus.
If you are a strategic thinker with a passion for e-commerce and a proven track record in category management, we invite you to apply.
Read more
Hyderabad
5 - 20 yrs
Best in industry
Project Management
Marketing
Field operations
Proposal writing
Budget management
Job Description
Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth
About the role
As a member of the expansion team, you will be responsible for the pre-partnership
activities in the South region which include, research and assessment of new locations, connecting with
potential stakeholders, building a local team, and launching Lighthouses in new cities. You will be working
very closely with the government authorities of Odisha for the execution of the Lighthouses planned in
the state and any other coordination required with the authorities.
Your role to supplement the Organisational goals:
● Approaching the government/municipal authorities of various cities in the southern region for
communicating about the Lighthouse program.
● Prepare proposals and budgets and submit them to potential stakeholders.
● Follow up with authorities for approval of budget and proposals.
● Collaborate with authorities for identification of physical space for the Lighthouse centre in
accordance with organisation’s specifications.
● Ensuring the development of the physical space in time for the launch of the Lighthouse.
● Supporting the launch of the Lighthouse in the new cities and handing over to the team.
● Coordinating with the Govt officials in Odisha for the launch of Lighthouses in the state.
● Building and maintaining a good relationship with all stakeholders.
● Participate in any relevant meetings and conferences organised by the Government authorities.
● Lead on development and submission of progress reports and applications to relevant ministries,
including Agreements, MOUs, and other periodic reports.
● Work with authorities to secure all required authorizations and permissions to facilitate smooth
implementation of Lighthouse Communities programs.
● Coordinate with donors for release of funds at different stages of the project.
Requirements
● 5+ years of experience in program management or marketing preferably in the social sector.
● Commitment to doing social good.
● Excellent written and verbal communication and interpersonal skills.
● Excellent at writing proposals and budgets
● Strong orientation to client servicing
● Comfortable traveling to different cities/states almost 2-3 days a week.
Base Location
Hyderabad
Benefits
Fixed Pay.
Read more
Bengaluru (Bangalore)
2 - 5 yrs
₹6L - ₹10L / yr
Client Management
Corporate Communications
Online advertising management
Digital media
Branding
+1 more
Key Responsibilities
- Day to day management and successful long-term relationships with different accounts.
- Experience in fronting client relationships directly
- Handling operations and client management
- End to end project management
- Briefing the creative team, helping in the creation of a concept.
- Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
- Focusing on the strategic aspects of maintaining and growing long-term relationships.
- Establishing growth plans for teams and managed accounts
- Strategizing and executing campaigns for clients.
- Identifying prospective clients, establishing strategic partnerships and alliances
- Working with senior management keeping them informed of new developments, service issues and new business opportunities.
- Managing paid social media campaigns
Preferred Requirements:
- 4-10 yrs RELEVANT experience
- Must have worked with digital agencies managing social media marketing and performance marketing (preferable)
- Also willing to consider exceptionally talented folks from offline agencies
- Located in Bangalore and willing to travel to HSR layout
- Experience in fronting client relationships directly
- Experience in social media marketing (organic & paid)
- Experience in relationship management, strong verbal and written communications skills
Read more
Navi Mumbai, Mumbai
3 - 8 yrs
₹4L - ₹8L / yr
Brand Management
Below The Line Marketing (BTL)
Above The Line Marketing (ATL)
Marketing
Branding
+1 more
Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Read more
Bengaluru (Bangalore)
5 - 7 yrs
₹18L - ₹25L / yr
Marketing
Branding
Healthcare
Brand Management
Digital media
+2 more
Are you a high-performing, collaborative, results-oriented and technologically savvy person who is keen on Supply chain in the digital industry? Then this highly visible role is for you!
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
As a Deputy Manager-Brand Marketing, some of your key responsibilities will include conducting consumer and market research and designing a research-based brand strategy.
What you will do:
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
Read more
Pune
1 - 4 yrs
₹2L - ₹3L / yr
Inventory Management
Branding
• Maintain and operate brand’s ecommerce portal, Amazon & Flipkart business
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
portal.
• Responsible for the complete P/L, Sales, Operations, Inventory, pricing and gross
margins.
• Develop concept / brand attributes and positioning strategy in line with Global
guidelines.
• Responsible for developing the Sales targets with E Commerce portals and making
360-degree marketing plan to achieve the same
• Prepare the Periodic online marketing budget for the e-commerce key accounts and
with the management team and allocate budget to listings with the break up in
terms of season, campaign, media etc.
• Prepare design and plans for exclusive product ranges for e-commerce partners and
working closely with design, product and production team
• Recommend e-commerce (online) store promotions in consultation with the
marketing team and e-commerce portal.
• Ensure that all communication material required for the promotions is developed,
designed within the time frame specified.
• Recommend events specific to brand, product category and season.
• Ensure the listing of all live stock on the e-commerce portal.
• Manage appropriate product promotions on all E Commerce platforms in
collaboration with the Marketing team.
Skills / Requirements:
• Broad understanding of E-commerce business operations required
• E-Commerce -Sales/Sales Operation
• E-commerce Marketing
• E-commerce Ads : Amazon, Flipkart etc.
• Affiliate Marketing Management
• Deep understanding about Amazon Seller Central, Flipkart Seller Accounts.
Read more
NCR (Delhi | Gurgaon | Noida)
10 - 15 yrs
₹15L - ₹18L / yr
Branding
Brand Management
Marketing
Search Engine Optimization (SEO)
Social media management
+5 more
Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
As a Brand Manager, you will be working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.
What you will do:
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
Read more
Bengaluru (Bangalore)
2 - 4 yrs
₹5L - ₹7L / yr
Branding
Merchandising
AB Linkedin page
Write- Up
Tech Talk
+3 more
- Identify and sign up with influencers in the digital platforms to increase brand reach through content
- content planning, strategy to improve brand engagement in the social media
- tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
- work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
- Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
- Outstanding project management skills
- Strong analytical ability – analyze data, develop insight
Read more
Remote, Bengaluru (Bangalore)
2 - 5 yrs
₹8L - ₹15L / yr
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
+1 more
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Read more
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Follow CutshortUsers love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort