Bhumi

We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi. You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations, and corporate companies. You will be part of a dynamic, driven, and passionate young team of employees (~ 40 members) and volunteers (hundreds of them ) 

What You Will Do: 

• Craft compelling messaging and narratives that evoke positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
• Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
• Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute. 
• Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR, etc) that drive awareness of key initiatives and inspire volunteers and donors to take action 
• Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns 
• Track the effectiveness of marketing campaigns, gain insight, and assess against goals
• Analyse metrics and optimise email and advertising campaigns
• Collaborate with key volunteers nationally to align and implement a communications strategy and messaging
• Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
• Oversee the execution of newsletters and all communications (like annual reports, brochures, etc.)

What You Need

• Outstanding written and verbal communication, strong copywriting and content creation skills
• Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
• Strong project management skills with the ability to supervise multiple projects
• Proven track record of developing and executing creative communications plans
• 5+ years of experience in the communications role
• Availability during weekends.

What Is Nice To Have

• Bachelors/Master’s degree in marketing, journalism, business, or related field
• Ability to communicate in Tamil, English and Hindi
• Prior experience of working or volunteering with NGOs
• Good network in the traditional media and digital/social media influencers 

Other Information:

• Designation: Manager to Director based on candidate’s profile
• Reporting to: Executive Director
• Scope: Full time
• Remuneration: CTC 6-9 Lakhs p.a. based on the candidate’s profile
• Expected Joining Date: Immediate

The person shall be responsible for obtaining and managing constant relationship and communication with corporates, foundations, retail donors and HNIs. The ideal individual will have the ability to exercise good judgment in dealing with donors, with strong written and verbal communication, presentation and networking skills, and the ability to maintain a realistic balance among multiple priorities.Primary responsibilities include but are not limited to:- Connect, liaison and engage with corporates, foundations, retail donors and HNIs on a constant basis towards meeting the financial / non-financial resource requirements of the organization- Manage and scale up regular monthly contributions from volunteers and retail donorsKey Deliverables:- Donations raised from- Corporates- Foundations- Retail donors- HNIs- Recurring monthly donorsEducation Qualification / Experience:- At least Eight years sales, fundraising or customer service experience preferably- Any Banking / sales / corporate fundraising experience would be an advantageKnowledge, Skills and Abilities:- Reasonable understanding of the non-profit sector, fundraising and donor relationship management- Exceptional communication and influencing skills, combined with the ability to work under pressure in a changing environment- Very strong networking and interpersonal skills and the ability to build relationships with stakeholders, including donors, staff and volunteers- Expert level written and verbal communication skills in English.- Emotional maturity- Highly resourceful team-player, with the ability to also be extremely effective independently- Forward looking thinker, who actively seeks opportunities and proposes solutions- Sensitivity and empathy with the vision, mission, values and programmes of Bhumi- Resourceful, responsible and self-startingOther Information:- Reporting to: Executive Director Scope: Full time- Remuneration: Up to Rs.15 lakhs p.a. including performance incentives based on the candidate's profile- Expected Joining Date: Immediate