Digital Marketing

at Uber9 Business Process Services Pvt Ltd

DP
Posted by Lakshmi J
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Chennai
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8 - 10 yrs
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₹20L - ₹35L / yr (ESOP available)
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Full time
Skills
Digital Marketing
Google Analytics
Growth Hacking
Marketing
Marketing Strategy
Pricing Strategy
Salesforce Management
The key responsibilities are to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

I Responsibilities and Accountabilities:

 

  • Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

  • Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
  • Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
  • Experience handling marketing budgets and forecasting/reporting results.
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About Uber9 Business Process Services Pvt Ltd

India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7


About Vakilsearch


Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.


Visit us on www.vakilsearch.com

Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms


Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.

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Founded
2012
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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