I Responsibilities and Accountabilities:
- Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Track, measure, and analyse all initiatives to report on social media ROI.
I Qualification(s):
MBA - Marketing.
Bachelor’s Degree required with a focus on business or analytics preferred.
- Nature of Experience: Strong knowledge of Online as well as Offline Marketing.
III Skill Set & Personality Traits required:
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
- Experience handling marketing budgets and forecasting/reporting results.
About Uber9 Business Process Services Pvt Ltd
India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7
About Vakilsearch
Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.
Visit us on www.vakilsearch.com
Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms
Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.
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Job Description:
The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.
Key Responsibilities:
• Market Research and Analysis:
o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.
• Content Creation and Management:
o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.
o Create engaging and informative content that aligns with the brand's voice and marketing objectives.
• Social Media Management:
o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.
o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.
• Campaign Execution:
o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.
o Monitor campaign performance, analyze results, and make recommendations for future campaigns.
• Brand and Communication:
o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.
o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.
• Stakeholder Collaboration:
o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.
o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.
• Professional Development:
o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in a marketing role, with a strong portfolio of marketing projects.
• Excellent communication and writing skills.
• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
Roles & Responsibilities
• Devise creative and engaging social media strategies following the design thinking process.
• Build user personas to create understanding and empathy with target audience.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Craft engaging multimedia content across multiple social media platforms.
• Build key relationships with influencers across social media platforms.
• Manage social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• Analyze competitor activities.
• Set targets to increase brand awareness and customer engagement.
Key Skills:
Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
- Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
- Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
- Hybris Marketing or Adobe Marketo Certification strongly preferred
- Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing)
- Experience in design and setup of Marketing Technology Architecture
- Proficient in scripting and experience with HTML XML CSS JavaScript etc.
- Experience with triggering campaigns via API calls
- Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
- Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
- Perform feasibility analysis for the marketing solution that meet the business goals
- Experience with client discovery workshops and technical solutions presentations
- Excellent communication skills required as this is a client business & IT interfacing role
What you will do:
- Researching on new marketing opportunities for the company to market its business and increase its visibility
- Creating awareness of and developing the company’s brand through various marketing channels
- Exploring various marketing channels and also contributing towards marketing plans, promotional activities, advertising, campaigns etc.
- Analyzing the current market trends and researching the same for better marketing opportunities for the company
- Providing information by researching, collecting, analyzing and summarizing relevant data and trends
- Identifying and assessing potential strategic partnerships and executing the same
- Building and maintaining professional relationships with various existing as well as new clients/customers
- Educating and updating the clients/customers about various products/services of the company, answering their queries, marketing new products (new product developments) and also collecting feedback regularly
- Working closely with various stakeholders including but not limited to, internal teams, customers/clients etc
- Maintaining and updating a database of relevant confidential information and reporting the same to the business in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must
- 0 – 3 years of relevant work experience is required (Freshers can also apply). Marketing experience would be preferred
- Excellent communication skills
- Willingness for traveling (local, intercity, and interstate). Travelling will not be very extensive
- Willingness for immediate joining
- Presentable, professional and a go-getter attitude
Responsibilities :
- Build, plan and implement the overall marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a marketing budget
- Oversee all the company's social media accounts
- Collaborate with the design team to create a social media calendar.
- Manage and improve online content, considering SEO and Google Analytics
- Forecast marketing performance trends in terms of consumer acquisition
- Monitor competition and provide suggestions for improvement
- Update and maintain the monthly report on a regular basis- Keeping a routine check on marketing targets and achievements
Requirements :
- Good interpersonal, communication and social skills.
- Impeccable time management skills with the ability to multitask
- Good knowledge of all different marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Ability to understand current and future trends in the digital content and social media space..
- Fluent in English and Hindi
- 4 years of experience as a Marketing Head
- 2 years of experience in developing and implementing marketing strategies
- Experience with microsoft office ( Excel )
- Preferable a degree in Marketing, Digital technologies, Communication or relevant fields
- Sense of ownership and pride in your performance and its impact on the company’s success
- Passion for fitness, mobile and technology is a plus!