VP Marketing (IT)

ROLE DESCRIPTION

The ideal candidate will be passionate about building resilient, scalable, and high-performance distributed systems products. This individual will thrive and succeed in delivering high-quality technology products in a fast-paced and rapid growth environment where priorities could shift quickly. We are looking for an engineer who prioritizes well, communicates clearly, and understands how to drive a high level of focus and excellence within a strong team. This person has an innate drive to build a culture centered on customer focus, efficient execution, high quality, rigorous testing, deep monitoring, and solid software engineering practices.

WHO WILL LOVE THIS JOB?

• Attracted to creativity, innovation, and eagerness to learn.

• Alignment to a fast-paced organization and its short-term and long-term goals.

• An engaging, open, genuine personality that naturally encourages interaction with individuals at all levels. • Strong value system and sense of ethics.

• Absolute dedication to premium quality.

• Want to build a strong core product team capable of developing solutions for complex, industry-first problems

• Build a balance of experience, knowledge and new learnings

ROLE & RESPONSIBILITIES

• Driving the success of the software engineering team at Datamotive.

• Driving go-nogo decisions of product releases to customers.

• Drive QE team for developing test scenarios & product automation.

• Collaborating with senior and peer engineers to identify and improve upon feature improvements.

• Build a strong customer focussed mindset for qualifying product features and use cases.

• Develop, Build & Perform functional, scale and performance testing.

• Assist in Identifying, Researching & Designing newer features and cloud platform support in areas of disaster recovery, data protection, workload migration etc.

• Conduct pilot tests to assess the functionality of newly developed programs.

• Front-facing customers for product introduction, knowledge transfer, solutions, bug triaging etc.

• Assist customers by giving product demos, conducting POCs, training etc.

• Manage Datamotive infrastructure, bringing innovative automation for optimizing infrastructure usage through monitoring and scripting. 

• Design test environments to simulate customer behaviors and use cases in VMware vSphere, AWS, GCP, and Azure clouds.

• Help write technical documentation, and generate marketing content like blogs, webinars, seminars etc.

TECHNICAL SKILLS

• 8 - 12 years of experience in software testing with a relevant domain understanding of Data Protection, Disaster Recovery, and Ransomware Recovery.

• A strong understanding and demonstrable experience with at least one of the major public cloud platforms (GCP, AWS, Azure or VMware)

• A strong understanding and experience in qualifying complex, distributed systems at feature, scale and performance.

• Insights into the development of client-server SaaS applications with good breadth across networking, storage, micro-services, and other web technologies.

• Programming knowledge in either Python, Shell scripts or Powershell.

• Strong knowledge of test automation frameworks E.g. Selenium, Cucumber, and Robot frameworks

• Should be a computer science graduate with strong fundamentals & problem-solving abilities.

• Good understanding of virtualization, storage and cloud platforms like VMware, AWS, GCP, Azure and/or Kubernetes will be preferable.

WHAT’S IN IT FOR YOU?

• Impact. Backed by our TEAM, Investors and Advisors, Datamotive is on the path to rapid growth. As we take our products to the market, your position will be vital as you play a crucial role in innovating and developing our products, identifying new features, and filing patents, while also gaining personal experience and responsibilities. As a key player in our company's success, the impact of your work will be felt as we grow as an organization.

• Career Growth. At Datamotive, we highly value the input made by each employee to help us achieve our company goals. To this end, we strive to ensure that everyone has access, and exposure to be up-to-date in the industry, and to learn and improve their expertise. We ensure that each employee is given exposure to understanding the functional and technical elements of our products as well as all related business functions. As your knowledge grows, so do the opportunities for advancement to more senior opportunities or into other areas of our business. We strive to be a company where you can truly chart out a career path for yourself.

Requirement :

• Good knowledge of Java and Spring F/W (Spring Boot, Spring Security, Spring ORM, Spring Rest, Spring Cloud)
• Good knowledge of relational database design and query via both SQL and ORM (hibernate, spring data)
• Good knowledge of ElasticSearch or other document-oriented database
• Good knowledge of Microservice architecture, including REST API design
• Good knowledge of asynchronous data pipelines using Kafka or AWS SNS/SQS or similar modern messaging framework
• Good knowledge of AWS or other public cloud environment
• Hands-on experience with Redis Cache, Memcache or Ehcache
• Good knowledge of domain-driven design is a huge plus
• Web services & API standards (REST/OAuth/JSON)

WHAT YOU’LL BE DOING: 

• Compile and analyze data, processes, and codes to troubleshoot problems and identify areas for improvement. 
• Collaborate with the front-end developers and other team members to establish objectives and design more functional, cohesive codes to enhance the user experience. 

• Develop ideas for new programs, products, or features by monitoring industry developments and trends. 
• Record data and report it to proper parties, such as clients or leadership. 
• Participate in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. 
• Take the lead on projects, as needed. 
• Be involved and participate in the overall application lifecycle. 

• Build high-quality reusable code that can be used in the future. 
• Develop functional and sustainable web applications with clean codes. 
• Conduct UI tests and optimize performance. 
• Manage cutting-edge technologies to improve applications. 

QUALIFICATIONS: 

• Bachelor’s degree in Computer Science, Computer Programming or relevant field. Master’s Degree in a related field is preferred. 
• 5-7 years of relevant experience 
• Must be an expert programmer, skilled at computer languages such as HTML, C+++, C#, PHP, Python and Java. 
• Must understand Spring Core, Spring Boot, Spring MVC, Spring Data, JMS, Mysql, Redis, CouchDb, Micro Services, Docker, Kubernetes 
• Must be able to interpret and follow instructions related to the ultimate functionality of our IT-based product 

• Familiarity with front-end languages such as HTML, JavaScript and CSS 
• Must be comfortable with technology architecture and how a computer and its software functions. 
• Deadline driven, organized and understand how people view and understand content on the front-end 
• Proven experience in highly complex environments 
• Strong technical documentation skills 

• An ability to solve multifaceted technical issues in a fast-paced environment 
• Self-motivated and accountable for your work 
• Passionate about learning and continuous improvement 
• Excellent written and verbal communication skills 
• Ability to work overtime 

Job Title : Digital Marketing Specialist

About Storytech:

We're a digital product agency in Hyderabad that designs and develops extraordinary experiences for mobile and other platforms. We work with exceptional entrepreneurs and brands. We don't just build apps. We create the kind of apps that people use, every day. We have the experience and the knowledge required to get there.

(https://www.storytech.in)

Description:

We are looking for a qualified Digital Media Executive to join our marketing team.The Digital Marketing Expert’s role is to design, create, and deliver marketing programs to support expansion and growth of the company products. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

Ultimately, you should be able to promote our company and increase client engagement.

Roles and Responsibilities:

• Conceptualize, build and execute innovative, multi-channel marketing campaigns that both project Workruit's brand and effectively drive user acquisition.
• Pull daily reports on ad performance, make adjustments to ensure ROI is hitting goals
• Core experience in Google AdWords, Facebook Ads, LinkedIn Marketing
• Create and traffic ads daily on all media channels to ensure user acquisition by optimizing ROI regularly
• Take complete ownership on end to end digital advertising campaigns and growth
• Responsible for overseeing marketing initiatives within the company. Works to develop areas such as sales management, product development, channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service.
• Raise brand awareness outside our core audience of young professionals to include smaller markets and an older, more focused-oriented audience.
• Develop and execute a marketing plan to promote Workruit for job seekers and companies 
• Be responsible for demos, product flows & market analysis

About the candidate:

• Self-starter who thrives in a start-up and fast-paced environment Understanding of the online advertising industry and social media
• 3+ years’ experience in paid digital advertising
• Great communication skills and time management skills

Required Technical Skills:

• App Marketing
• Performance Marketing
• Social Media Marketing 
• Facebook Advertising
• LinkedIn Marketing 
• Google Analytics
• Campaign Strategy
• Project Management
• Marketing Automation
• Email and SMS Marketing
• Content Marketing
• Design Skills
• Creativity
• Strong Communication Skills

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.