
in a software services organization
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics, and Google AdWords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to make difficult decision
Shyja Shanoj
Manager - Business & Operations
Forte Recruitment Consultants
Kannur, Kerala, India

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Role Overview
Summary of Role
We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.
Requirements:
• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.
Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.

Murf AI is a fast-growing Series A-funded startup backed by Elevation Capital and Matrix Partners India. Founded in 2020 by alumni of IIT Kharagpur, we have served 2 Mn+ voice-over projects through our core product, the Murf Studio, which now caters to customers in 100+ countries.
We are working on simplifying voice audio and making high-quality voiceovers accessible to everyone, using artificial intelligence. Murf helps users create lifelike voiceovers in a matter of minutes, without the need for any recording equipment. (https://murf.ai/).
Some interesting facts about Murf AI:
Customers in 100+ countries
1Mn+ registered users
7X growth in revenue in the last 12 months
120+ voices in 20+ languages offered by Murf Studio
Job Description
We are looking for a React.js developer who has a good knowledge of modern (ES6+) Javascript to build the next generation of Murf AI Studio’s frontend. You would be responsible for building a feature packed cloud based tool for generating and editing synthetic media. You will build user-facing components and implement them with different workflows and toolchests like Redux and Flux. Your primary focus will be to develop a stable, robust, aesthetic and maintainable product. You also need a good understanding of the toolchain of modern web development including packers and transpilers and apply these pragmatically to achieve high quality deliverables.
Responsibilities
- Create new features or parts of applications, with a natural ability to deliver on short timelines.
- Develop components and libraries that are reusable and future-proof
- Confident in using UI/UX designs or wireframes to create the respective code and the application
- Use your knowledge on React.js and its lifecycle to maximise components performance across different devices and browsers
- Work with design and content teams, to improve customer facing landing and resource pages.
Required Skills & Qualifications
- 1-3 years of experience in building complex react based applications
- Bachelor's degree in CS or similar fields
- Deep understanding of React.js and its fundamentals, ideally including modern features like hooks
- Excellent understanding of Javascript including the OOP concept and how shadow DOM and DOM work
- Experience with widely used React.js state managers like Flux, Redux, Thunks or Sagas
- Knowing modern ECMAScript
- Experience with data structure libraries like Immutable.js
- Knowledge of RESTful APIs
- Familiarity with modern front-end build pipelines and tools like Webpack, Babel, NPM etc.
- Knowledge of the overall browser rendering behaviour and measuring and optimising performance
- Strong hands-on experience with source code management systems like Git
- Understanding of what the business / stakeholders need and transfer that into your project
Extra Awesome
- Animation skills using CSS/SVG/JS
- Experience with AWS technologies such as Cloudfront, Lambda, S3.
- Understanding of authorisation mechanisms like OAuth, JSON Web Token
- Understanding of on-site Technical SEO and accessibility concepts
2. Research SEO keywords to use throughout the company's website and marketing materials
3. Set measurable goals that demonstrate improvement in marketing efforts
4. Monitor daily performance metrics to understand SEO strategy performance
5. Efficiently communicate with other marketing professionals to align goals
6. Collaborate with others within the marketing department to manage SEO strategy
7. Write compelling and high-quality website content, including blog posts and page descriptions
8. Update content and website links for maximum optimization and search engine rankings
Work Location:Mumbai,Gurgoan,Indore,Bangalore,Hyderabad
- J2EE
- Web services
- JSON
- JSP Servlet
- Exception handling
- Multithreading
- Rest API
- Microservices
- Handle complete marketing activities of the company
- Deliver customer growth
- Be responsible for marketing communication
- Manage marketing budget and ROI
- Handle team comprising of internal resource + freelancers Candidate should have:
- Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
- Expertise in performance marketing and SEO
- Strong analytics abilities and good communication skills
- Handled sizable marketing budgets
- Growth mindset - moving quickly, discovering growth hacks


