VP Marketing (IT)

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team
• Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

Roles & Responsibilities:

• Create brand and positioning strategy. Own key P&L goals including TVL, User acquisition and # users across multiple chains
• Segmentation, targeting and acquisition strategies across user segments and channels
• Design and implement Stader Labs brand strategy on social media, including Twitter, Discord, Medium and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the Stader Labs story to multiple audiences
• Work with influencers, community to expand the audience and widen reach of Stader Labs
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 3-5 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

• Competitive CTC on par with market along with ESOPs/Tokens
• Opportunity to work with a global, world class mission driven team
• Remote work, flexible work hours

Creative Director Job Description

We are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate must possess excellent leadership qualities, with the ability to maximize the talents of their team.

As the creative director, you will work closely with the graphic design and marketing department to deliver engaging content that meets the expectations of our customers. You should be extremely creative, and dedicated, and possess excellent written and verbal communication skills.

About the Company

We're Prographer and experts at offering Creative Marketing Solutions and Agency Services to a broad range of clients in a wide variety of markets. We have a presence in more than 15 countries worldwide and more than 250 cities in India.

We have a long-standing working relationship with organizations like Housing.com, MagicBricks, Livspace, Treebo, FabHotels, Swiggy, Zomato, Marriott, Radisson Blu, Lemon Tree, Flipkart, Amazon, Amazon Foods, Zostel, SaffronStays, GoStops, PepsiCo, Unacademy, and many others and are supported by a vast network of more than 1000 photographers and videographers.

Location: HSR Layout, Bangalore

Website: http://www.prographer.com/

Responsibilities:

Working with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.

Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.

Assisting clients in resolving issues by responding to questions in a timely and professional manner.

Creating and implementing tailored marketing plans based on individual client requirements.

Directing brainstorming meetings and creative sessions.

Shaping brand standards and creating procedures to ensure all products are brand appropriate.

Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.

Developing exceptional and well-crafted copy that meets clients’ requirements.

Requirements:

Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.

A minimum of 5 years of digital experience, particularly with, but not limited to web, social, and emerging technologies.

A solid understanding of design, copy, and web practices.

Brilliant interpersonal and communication skills.

Have in-depth knowledge of brand development and multichannel marketing models.

Must be a creative and strategic thinker.

AEM including AEM 6.x .

· Strong hands on experience of Components, Templates, Taxonomy, metadata management, Forward and Reverse Replication, Workflows, Content Publishing and unpublishing, Tagging, Analytics, Deployment(Maven) and Content migration/ planning. · Significant hands-on design experience with AEM and very strong concepts of OSGi, Apache Sling, Apache Sightly, Apache Oak and Adobe Dispatcher

· Has worked on and implemented at least one of the popular Search engines with AEM like Solr, ElasticSearch or Lucene and involved in search queries performance tuning.

· Worked on integrations with popular products /Technologies like Salesforce, SSO, LDAP, API Gateways using ReST · Understands and implements the Quality Properties of the system in every day work including Accessibility, SEO, URL management, Security, Performance and Responsive architecture.

· Has implemented Quality Processes for projects like Continuous Integration (Bamboo/Jenkins/Git/BitBucket/Cloud Manager), SonarQube, Code reviews (Manual and Automated), code Formatters, Automation testing etc.

· Understanding of frontend technologies like Bootstrap, Backbone.js, ReactJS, Handlebars, Grunt, Angular, CSS3, HTML 5 and jQuery.

· Mastery of all core web and Java technologies including java 8/11, JEE, XML, XHTML, client/server-side scripting languages such as JavaScript, and JSP, and web services development using Restful implementations.

· Good understanding of AEM capabilities including Multi-site manager and Blueprinting, and the use of Online marketing components such as advanced targeting/personalization, and multi-variate testing, is preferred.

· Proficient knowledge of the end to end content lifecycle, web content management, content publishing/deployment, and delivery processes.

· Familiarity of Cloud native approaches and platforms including AWS, Azure or GCP.

· Familiarity with basics of Adobe I/O Runtime and Adobe I/O Events (preferred)

· Good understanding of integration patterns and content-centric application development patterns using AEM Search, Commerce package or others platforms is preferred. Education:

· Full time Bachelor’s/Master’s degree(Science or Engineering preferred)

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.