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Growth & Retention Associate (Subscription App)
Growth & Retention Associate (Subscription App)
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Growth & Retention Associate (Subscription App)

Shweta Madan's profile picture
Posted by Shweta Madan
2 - 5 yrs
₹5L - ₹11L / yr
Remote only
Skills
Customer Retention
Push Notification
User Segmentation
Email Notification
Email Marketing
Marketing Automation
User Engagement
A/B Testing

Growth & Retention Associate (Subscription App)


Location: Mumbai/Remote

Experience: 2+ Years


About Wizdom:

Join Wizdom, a bite-sized, audio-first microlearning app powered by Generative AI. Our mission is to make personal and professional growth accessible to everyone by delivering powerful insights from the world’s best books, podcasts, and courses in just 15 minutes.


With 200,000+ users across 100+ countries and ranked among the Top 10 Educational Apps in India, we are redefining learning—and we want YOU to be part of it.


About the Role:

We are looking for a highly motivated Growth & Retention Associate to design, implement, and optimize user retention strategies within our subscription-based product. The ideal candidate will be responsible for creating and refining effective push notification and email marketing flows, ensuring our users remain engaged and satisfied. The Retention Manager will work closely with cross-functional teams—such as Product, Marketing, and Analytics—to develop data-driven campaigns and continually improve overall user retention and lifetime value (LTV).


Key Responsibilities:


  • Develop Retention Strategies: Design comprehensive lifecycle marketing plans for push notifications and email campaigns, aimed at reducing churn and increasing user engagement.
  • Create & Refine Flows: Build detailed user flows for automated campaigns (onboarding, reactivation, upsells, etc.) that cater to different segments and stages of the subscription lifecycle.
  • Data Analysis & Reporting: Track, analyze, and interpret key metrics (open rates, click-through rates, conversions, LTV, etc.) to measure campaign success and identify optimization opportunities.
  • Cross-Team Collaboration: Work closely with Product, Marketing, Analytics, and Customer Support teams to ensure messaging consistency, gather customer insights, and align on strategic goals.
  • A/B Testing: Continuously test variations of messaging, timing, and segmentation across push and email channels to enhance campaign effectiveness.
  • User Segmentation: Identify and create user segments based on in-app behavior, purchase history, and other relevant data points for personalized messaging.
  • Retention Tools & Platforms: Oversee the selection, integration, and maintenance of CRM, marketing automation, and analytics tools to streamline workflow and improve campaign performance.
  • Compliance & Best Practices: Ensure all email and push campaigns comply with privacy regulations (e.g., GDPR) and industry best practices to maintain a positive brand reputation.


Qualifications:


  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • Experience: 2+ years of experience in retention marketing, CRM, or lifecycle marketing, preferably in a subscription-based or mobile app environment.
  • Technical Proficiency: Hands-on experience with email service providers (ESPs), push notification platforms, marketing automation tools, and data analytics platforms.
  • Analytical Skills: Strong ability to interpret data, generate insights, and drive data-informed decision-making. Experience with A/B testing and experimentation a plus.
  • Communication: Excellent written and verbal communication skills, with the ability to craft compelling messages and collaborate effectively across departments.
  • Attention to Detail: Keen eye for quality and consistency in messaging, targeting, and campaign execution.
  • Team Player: Proven track record of working in cross-functional settings; ability to influence and rally teams toward shared goals.
  • Adaptability: Comfortable working in a fast-paced, ever-evolving environment with changing priorities.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Wizdom

Founded :
2023
Type :
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Size :
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Stage :
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