Process Associate

About The Role

We are seeking a talented and driven SEO and Copywriting Specialist to join our small but mighty marketing team. In this role, you will be responsible for creating compelling, high-quality written content that aligns with SEO best practices, driving both organic traffic and engagement. You will work closely with the marketing team and our business leaders to optimize content for search engines while maintaining a clear and consistent brand voice across all digital platforms.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct keyword research to identify high-traffic, relevant keywords and phrases.
• Optimize on-page SEO elements, including title tags, meta descriptions, headers, and images.
• Perform regular audits of website content to ensure it aligns with SEO best practices and make necessary updates.
• Track and analyse SEO performance metrics, including search rankings, organic traffic, and conversion rates, using tools like Google Analytics and SEMrush
• Copywriting & Content Creation:
• Write engaging, high-quality copy for website landing pages, email campaigns, social media posts, and more
• Craft compelling headlines, CTAs, and persuasive copy that enhances user experience and drives conversions.
• Contribute creative ideas for campaign development
• Ensure all content aligns with the organisation's mission and value
• Content Optimization:
• Edit and proofread copy to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Implement best practices for content formatting, including keyword placement, internal linking, and content structure, to improve SEO ranking.
• Stay up to date with industry trends, search engine algorithm updates, and content marketing best practices to continuously improve content strategies.
• Reporting & Analysis:
• Prepare regular reports on SEO and content performance, analysing key metrics and identifying areas for improvement.
• Utilize A/B testing to optimize the effectiveness of content and landing pages.

Key Skills and Qualifications:

·      Proven experience (1-3 years) in SEO, copywriting, or content marketing.

• Strong understanding of SEO principles and techniques, including keyword research, on-page SEO, and technical SEO.
• Proficient in using SEO tools such as Google Analytics and SEMrush
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write clear, concise, and engaging content tailored to different audiences.
• Familiarity with content management systems (e.g., WordPress) and basic HTML.
• Strong communication skills, both verbal and written.
• Ability to work independently and manage multiple projects simultaneously.

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

Role : Senior Customer Scientist 

Experience : 6-8 Years 

Location : Chennai (Hybrid) 
 
 

Who are we? 
 
 

A young, fast-growing AI and big data company, with an ambitious vision to simplify the world’s choices. Our clients are top-tier enterprises in the banking, e-commerce and travel spaces. They use our core AI-based choice engine http://maya.ai/">maya.ai, to deliver personal digital experiences centered around taste. The http://maya.ai/">maya.ai platform now touches over 125M customers globally. You’ll find Crayon Boxes in Chennai and Singapore. But you’ll find Crayons in every corner of the world. Especially where our client projects are – UAE, India, SE Asia and pretty soon the US. 
 
 

Life in the Crayon Box is a little chaotic, largely dynamic and keeps us on our toes! Crayons are a diverse and passionate bunch. Challenges excite us. Our mission drives us. And good food, caffeine (for the most part) and youthful energy fuel us. Over the last year alone, Crayon has seen a growth rate of 3x, and we believe this is just the start. 
 

 
We’re looking for young and young-at-heart professionals with a relentless drive to help Crayon double its growth. Leaders, doers, innovators, dreamers, implementers and eccentric visionaries, we have a place for you all. 
 

Can you say “Yes, I have!” to the below? 
 
 

1. Experience with exploratory analysis, statistical analysis, and model development 
    

1. Knowledge of advanced analytics techniques, including Predictive Modelling (Logistic regression), segmentation, forecasting, data mining, and optimizations 
    

1. Knowledge of software packages such as SAS, R, Rapidminer for analytical modelling and data management. 
    

1. Strong experience in SQL/ Python/R working efficiently at scale with large data sets 
    

1. Experience in using Business Intelligence tools such as PowerBI, Tableau, Metabase for business applications 
    

Can you say “Yes, I will!” to the below? 
 
 

1. Drive clarity and solve ambiguous, challenging business problems using data-driven approaches. Propose and own data analysis (including modelling, coding, analytics) to drive business insight and facilitate decisions. 
    

1. Develop creative solutions and build prototypes to business problems using algorithms based on machine learning, statistics, and optimisation, and work with engineering to deploy those algorithms and create impact in production. 
    

1. Perform time-series analyses, hypothesis testing, and causal analyses to statistically assess the relative impact and extract trends 
    

1. Coordinate individual teams to fulfil client requirements and manage deliverable 
    

1. Communicate and present complex concepts to business audiences 
    

1. Travel to client locations when necessary  

Crayon is an equal opportunity employer. Employment is based on a person's merit and qualifications and professional competences. Crayon does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, marital status, pregnancy or related.  
 
 

More about Crayon: https://www.crayondata.com/">https://www.crayondata.com/  
 

More about http://maya.ai/">maya.ai: https://maya.ai/">https://maya.ai/  

• Convert shared custom designs into Shopify websites
• Expert-level knowledge of Shopify Liquid templating language to edit the website
• Add new sections, filters, products, etc.
• Integrating third-party and platform-supported apps into the websites
• Analyze the requirements and provide solutions
• Work on issue debugging and troubleshooting
• Use Shopify liquid, jQuery, CSS, and HTML to deliver interfaces as required
• Use Shopify JS APIs (storefront, AJAX Cart, Sections, etc.) to deliver the required functionality

• A Bachelor's degree in Computer Science or equivalent.
• Strong knowledge of the Shopify platform
• Knowledge of SEO optimization
• 2+ years of development experience

• Create and maintain optimal data pipeline architecture,
• Assemble large, complex data sets that meet functional / non-functional business requirements.
• Author data services using a variety of programming languages
• Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
• Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and Azure ‘big data’ technologies.
• Build analytics tools that utilize the data pipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.
• Work with stakeholders including the Executive, Product, Data and Design teams to assist with data-related technical issues and support their data infrastructure needs.
• Keep our data separated and secure across national boundaries through multiple data centres and Azure regions.
• Create data tools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
• Work with data and analytics experts to strive for greater functionality in our data systems.
• Work in an Agile environment with Scrum teams.
• Ensure data quality and help in achieving data governance.

• 2+ years of experience in a Data Engineer role
• Undergraduate degree required (Graduate degree preferred) in Computer Science, Statistics, Informatics, Information Systems or another quantitative field.
• Experience using the following software/tools:
• Experience with big data tools: Hadoop, Spark, Kafka, etc.
• Experience with relational SQL and NoSQL databases
• Experience with data pipeline and workflow management tools
• Experience with Azure cloud services: ADLS, ADF, ADLA, AAS
• Experience with stream-processing systems: Storm, Spark-Streaming, etc.
• Experience with object-oriented/object function scripting languages: Python, Java, C++, Scala, etc.
• Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases
• Understanding of ELT and ETL patterns and when to use each. Understanding of data models and transforming data into the models
• Experience building and optimizing ‘big data’ data pipelines, architectures, and data sets
• Strong analytic skills related to working with unstructured datasets
• Build processes supporting data transformation, data structures, metadata, dependency, and workload management
• Working knowledge of message queuing, stream processing, and highly scalable ‘big data’ data stores
• Experience supporting and working with cross-functional teams in a dynamic environment

• Build hypotheses: It starts with identifying the problems by doing in-depth research with customers and cross-validating it with data analysis. We are razor-focused on solving the right problems:
• Identify solutions: You will be defining the requirements and working with a cross-functional team from design, engineering, business, marketing, and support. You will identify solutions that truly solve the user problem keeping business interests in mind
• Launch and iterate: No product is truly world-class in the first launch. Your job is not just to launch new products but also to work closely with other teams to ensure the go-to-market is completed from all sides. Additionally, you will also balance new product launches with iterating on existing products ensuring that you pick the ones that are most impactful
• Build roadmap: You will always have a roadmap for your product and you will constantly update the roadmap taking into account the rapid change of business dynamics as well as user behavior and segments that we would go after
• Help build the team: Participate in hiring cross-functional team members for different roles

You are a right fit if:

• You understand technology, but love customer-first & business-first thinking
• You are comfortable working hands-on in a fast-paced start-up environment
• You are good at problem-solving and have an analytical and data-driven approach to day-to-day work
• You have prior work experience in the tech-driven lending business
• You are in love with Bangalore weather and would enjoy working here :)

Why should you work with us?

• Work in one of the most exciting start-up sectors
• Opportunity to create impact for the blue-collar workforce
• Unique and unsolved problems for the unique customer segment to work on
• The non-hierarchical, flat, and transparent culture where we also have lots of fun
• Pay at par with market salaries