- Set the vision, roadmap, and direction for the Customer Data Platform
- Collaborate with stakeholders and different teams from the organization to collect data, identify gaps, and create functional requirements.
- Champion customer data platform workshops and user adoption.
- Planning & execution ofonline campaigns on Marketing Automation tools (like Webengage,Clevertap) which includes email, SMS, Push Notifications, inApp notification, Onsite Promotions, Users Journeys etc.
- Responsible for Post-Install Conversion rates, User Engagements across primary Lines of Businesses & Other Health Metrics
- Use Segmentation, Personalization & Dynamic Content to drive the Multi-Channel & Multi-Device Communication strategy via Marketing Automation Tool to enable scale
- Implementation of the Marketing Automation Tools(Webengage/clevertap) - A Single Cross Channel Unified Platform to handle Data Aggregation (Search, Transaction & Analytics driven)
- Reactivation of inactive user base through various online marketing channels
- Work closely with Tech, Product, & Revenue Team to execute Engagement/ Retention Activities
- Using marketing automation on Webengage/clevertap to build hyper personalized dynamic content campaigns basis real time user triggers
Subodh Popalwar
Software Engineer, Memorres
About Angel One
We are Angel One (formerly known as Angel Broking). India's most trusted Fintech company and an all-in-One financial house. Founded in 1996 Angel One offers a world-class experience across all digital channels including web, trading software and mobile applications, to help make millions of Indians informed investment decisions.
Certified as a Great Place To Work for six-consecutive years, we are driven by technology and a mission to become the No. 1 fintech organization in India. With a 9.2 Million+ registered client base and more than 18+ million app downloads, we are onboarding more than 400,000 new users every month. We are working to build personalized financial journeys for customers via a single app, powered by new-age engineering tech and Machine Learning.
We are a group of self-driven, motivated individuals who enjoy taking ownership and believe in providing the best value for money to investors through innovative products and investment strategies. We apply and amplify design thinking with our products and solution.
It is a flat structure, with ample opportunity to showcase your talent and a growth path for engineers to the very top. We are remote-first, with people spread across Bangalore, Mumbai and UAE. Here are some of the perks that you'll enjoy as an Angelite,
- Work with world-class peer group from leading organizations
- Exciting, dynamic and agile work environment
- Freedom to ideate, innovate, express, solve and create customer experience through #Fintech & #ConsumerTech
- Cutting edge technology and Products / Digital Platforms of future
- Continuous learning interventions and upskilling
- Open culture to collaborate where failing fast is encouraged to invent new ways and methods, join our Failure Club to experience it
- 6-time certified as a Great Place To Work culture
- Highly competitive pay structures, one of the best
Come say Hello to ideas and goodbye to hierarchies at Angel One!
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Responsibilities
We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):
● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)
● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions
● Drive initiatives to maximize LTV
● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis
● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth
Skills You’d be a great fit for the role if you display these qualities:
● Ability to drive data-backed business decisions for revenue growth
● Detail Oriented- Good at problem-solving skills
● Experience of working in unstructured environment and entrepreneurial in nature
• Action-oriented and energetic, with a focused and pragmatic approach to problem
Location: HSR Layout, Bengaluru
Job Profile:
As an Marketing Intern, you will be planning, executing, and optimizing our digital marketing campaigns. This role is perfect for someone with a robust analytical approach and a proven track record in performance-driven.
Key Responsibilities:
- Develop and execute marketing campaigns across various digital channels, including search engines, social media, and affiliate networks
- Utilize analytics tools to track campaign performance, identify optimization opportunities, and implement data-driven strategies.
- Assist strategies to drive demand, enhance brand visibility, and generate leads for the sales pipeline.
- Conduct A/B tests on different aspects of campaigns to continuously improve performance.
- Prepare detailed campaign performance reports, providing insights and recommendations for future strategy enhancements.
- Stay updated with the latest trends and best practices in digital and performance marketing.
- Work closely with other marketing and sales teams to ensure cohesive strategy and goal alignment.
Qualifications:
- Bachelor's degree in a related field; an MBA or advanced degree is advantageous.
- Strong storytelling and communication skills
- Analytical mindset with the ability to translate data into actionable insights
- Self-driven and able to work collaboratively in a fast-paced environment
• Create and manage a full funnel marketing strategy for our social partners with a strong
focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS,
Email, WhatsApp, Paid, Organic and other channels)
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to
deliver compelling new personalized customer journeys.
• Create scalable strategies and systems for content personalization.
• Establish a strong understanding of the interests and behaviours of our customer
segments to build a foundation of user insights to produce actionable recommendations
for growing engagement within each segment.
• Define and monitor KPIs, produce and communicate insights, and make relevant course
corrections to drive core business metrics.
• Generate data-driven hypotheses and conduct experiments to inform overall
engagement strategy.
• Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google
Search Console, to measure impact of content efforts and diagnose opportunities for
optimization.
• Understand user pain points and develop a user-first experience through skilled analysis
to address consumer needs.
• Drive execution and delivery of initiatives
Attributes we are looking for:
• 2+ years of experience in B2C internet industry is a must
• MBA from Tier 1 college or BTech from a renowned college or university is a must
• 5+ years of work experience in lifecycle, or growth marketing at a high growth
organisation preferably in Fintech or a Social commerce industry
• Strong influencer and executioner, with the ability to translate recommendations into
results.
• Relevant marketing experience of multi-channel Engagement and Retention programs
• Experience leveraging a complex marketing automation / email marketing platform.
• Strong analytical background and data driven, demonstrating the ability to understand
key performance drivers and ability to execute against findings.
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.
Google AnalyticsJOB DESCRIPTION
Job Title: Digital Marketing Executive
Department : Marketing
1. Job PURPOSE:
Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
2. ROLES & RESPONSIBILITIES:
l Responsible for formulation and execution of the company’s Digital Marketing Strategy
l Creation and management of website
l Independently managing all digital marketing activities
l Set up and management of Linked in and twitter accounts
l Writing blogs and content on digital forum to ensure visibility
l Responsible to develop and implement the Online Marketing and Brand Positioning strategies
l Create key reporting and performance indicators based on business requirements
l Brand management on the digital forum
3. EXPERIENCE REQUIRED:
Overall : 3 - 5 yrs
4. TECHNICAL SKILLS:
Primary Skills :
l 3+ years experience as a Digital Marketing Professional
l Understanding the importance of the Website
l Experience in Email marketing and carry it to the digital forum
l Social media marketing - visibility
l Experience in branding
l Must understand page optimization and off page optimization,
l Understand the value of Search engine optimization but as a complementary skill.
l Blog writing and Content generation
Secondary Skills :
l Knowledge on Google certification and Google analytics, Google AdWords
l Setting up tracking systems for marketing campaigns and online activities
l Experience in Website maintenance and press releases
l Latest marketing techniques
Desired Skills :
l Experience in IT product based company
l Advanced web ranking
l Knowledge on Google webmaster, Keyword planner, Google trends
l Online Reputation Management
5. ABILTY
l Excellent Communication Skills
l Good conceptualization skills
l Excellent computer and web related skills
l Quick grasping skills
l Initiation
l Time management
l Dedication and ownership
6 .EDUCATIONAL QUALIFICATION :
Preference: MBA ( Marketing ), BBA
Age between 26 Year to 30 Years
- To handle end-to-end implementation for NetSuite projects and support.
- Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space.
- Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing.
- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals.
- Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization.
- Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies.
Google Analytics
JOB Role : Senior Platform Consultant
Essential Skills :
- Expertise in SFMC Email Marketing Tool
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration
- Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
Role Description :
- The person will be required to work on SFMC platform for creating and executing marketing campaigns.
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
- Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems
You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)
Follow CutshortSubodh Popalwar
Software Engineer, Memorres