BlitzPools
https://blitzpools.comAbout
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Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.
Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.
Years of Experience: 6+yrs.
Responsibilities:
- End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
- Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
- Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these
Desired Skills:
- Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
- Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
- Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
- Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
- Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
- Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
- High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
• Supervise, manage and QC content writer by other team
member/s.
• Write and manage content for SMS, Whatsapp, Email, ads
and website.
• Ideate and execute innovative campaigns for player
acquisition and retention through content.
• Create communication and marketing plan for all marquee
tournaments and promotions.
• Manage social media along with agency.
• Lead all affiliate partners and sending timely communication
and creatives to them.
• Work closely with design team to get creatives made and
share with the execution team
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