Maxpo Exhibitions Careers

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Minimum experience required: 4 years

• Close new deals at a high rate.
• Build relationships with existing customers.
• Cultivate new leads within the sales territory.
• Travel throughout the territory and visit customers on a recurring basis.
• Manage records of all sales leads and/or customer accounts.
• Reclose new deals at a high rate.
• Build relationships with existing customers.
• Represent the brand during all customer and prospect interactions.
• Educate customers on how the services can benefit them financially and professionally.
• Monitor the company’s industry competitors and market conditions.

• Calling existing and potential customers to persuade them to purchase the company's services.
• Accurately recording details of customers’ purchase orders.
• Processing all customer purchases accordingly.
• Generating promising leads to pursue.
• Managing customer accounts by ensuring that existing customers remain satisfied with the company's services.
• Developing and sustaining solid relationships with customers to encourage repeat business.
• Using sales scripts proffered by the company to drive sales and respond to customer rejections.
• Developing in-depth knowledge to make suitable recommendations based on customers' needs and preferences.
• Continually meeting or exceeding daily and monthly targets with respect to call volume and sales.

• Utilize telephone solicitation, electronic and written correspondence and face-to-face meetings as tools in order to reach and exceed the budgeted sponsorship target for each exhibition/event.
• Research and develop a list of potential sponsors for each exhibition/event.
• Research and develop a list of potential exhibitors when required.
• Develop and maintain relationships with existing and potential sponsorship clients.
• Keep precise records of conversations with all clients, sponsors and exhibitors.
• Update the company database as required.
• Invoice sponsors and exhibitors once agreements have been reached.
• Assist in preparing promotional material to advertise sales opportunities.
• Delegate administrative functions to assistants when possible.
• Experience in International voice process in sales will be an added advantage.

• Working with the conference production team to develop an understanding of the event programme.
• Researching attendees and generating sales leads.
• Cold calling and selling to a list of prospective event attendees.
• Engaging with clients on the phone and developing lasting relationships.
• Daily management and maintenance of sales records, ensuring they are kept up to date with attendees and details.
• Working with the team to convert inbound sales enquiries into leads.
• Achieving monthly and overall revenue targets.
• Making a high number of calls to meet daily KPIs, to be set by management.
• Supporting delegates through the registration process.
• Experience in International voice process in sales will be an added advantage.

Job description:

• To manage and develop the exhibition sales team setting objectives to achieve pre-set targets identified from the exhibition sales plan.
• To ensure that all opportunities are reacted to, proactively targeted and relationship managed in a timely manner.
• To develop sales strategy, taking into account market trends and the business environment and review this on a monthly basis reporting on any findings.
• To undertake relevant sales and marketing activities in order to achieve sales targets from exhibition clients.
• To ensure contracts are accurately raised and reflect the proposal made and ensure they are signed and returned.
• To ensure packages of services are agreed with the client and communicated to the ACC Liverpool events and operations teams.
• To ensure that the sustainability of an event is taken into account when offering availability to a client.
• To identify opportunities and grow new business from a variety of large multi national, local and regional organisations to ensure a diverse complimentary mix of events.
• Liaise closely with Corporate, Association, Sport and Entertainment sector leads on any potential clash events prior to confirming availability to clients to avoid programming conflict.
• To develop a robust CRM process to ensure that key client relationships are developed on an on-going consistent basis and that this information is recorded and reported each month.
• On a monthly basis, report on enquiries received, lost and developed, the state of the sector including business position in relation to the budget target.
• To follow up on any leads and general enquiries, dealing with them in a timely and efficient manner and ensure that team members do the same.
• To proactively call potential customers and ensure that team members are targeted to do the same.
• To set up and attend regular ‘keep in touch’ client meetings.
• To set up and attend regular ‘keep in touch’ team member meetings.
• To attend exhibitions, meetings and other events nationally and internationally as required to promote our organization.
• To provide a monthly sales activity report.