Appknox

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

A BIT ABOUT US

Appknox is one of the top Mobile Application security companies recognized by Gartner and G2. A profitable B2B SaaS startup headquartered in Singapore & working from Bengaluru.

The primary goal of Appknox is to help businesses and mobile developers secure their mobile applications with a focus on delivery speed and high-quality security audits.

Appknox has helped secure mobile apps at Fortune 500 companies with major brands spread across regions like India, South-East Asia, Middle-East, US, and expanding rapidly. We have secured 300+ Enterprises globally.

We are a 65+ incredibly passionate team working to make an impact and helping some of the biggest companies globally. We work in a highly collaborative, very fast-paced work environment. If you have what it takes to be part of the team, we are excited and let’s speak further.

The Opportunity

To join the security team engaging with multiple clients, helping them with end to end security audits, also research about new topics and vulnerabilities to be added to the scanner, present it in conferences.

What An Ideal Candidate Would Look Like: 

• Skills - Application Penetration Testing (Web, iOS and Android) and experience with IoT testing
• Technology Stack: AWS, GCP, Objective C, Java, Python, Java/Type script
• Responsibilities: Engage with clients for scoping call, perform security audits, remediation call with clients to patch the issues, research on new technologies/vulnerabilities

Minimum Requirements

• Should have 1-3 years of full-time experience in application VAPT or show something that proves experience doesn’t matter
• Strong Analytical Skills and critical skills 
• Strong grasp of fundamentals of information security
• Self-taught learner willing to read and keep up-to-date on technological changes and how they could be used
• Can accurately define an issue and create detailed Proof-of-concept and write-up of the findings.
• Provide appropriate remediation and mitigations of the identified vulnerabilities.

Responsibilities

• Security assessment of web/mobile applications on various platforms
• Focusing on Mobile Application Security
• Static and Dynamic Code Analysis
• Develop and interpret security standards and guides
• Automation of security test cases
• Understand and explain the results with impact on business and compliance status
• Continuously learning and training on latest tools and technique

Work Expectations

Within 2 months

Training on processes, security workflow

Within 3 months

Pentesting web, mobile, API endpoints/ Submitting vulnerabilities to 

Within 1 year

Research and publish whitepapers, contribute to the Appknox Scanner

Personality traits we really admire:-

• A confident and dynamic working persona, which can bring fun to the team, and a sense of humour, is an added advantage.
• Great attitude to ask questions, learn and suggest process improvements.
• Has attention to details and helps identify edge cases.
• Highly motivated and coming up with fresh ideas and perspectives to help us move towards our goals faster.
• Follow timelines and absolute commitment to deadlines.

Interview Process - would be team specific

• Round 1- CTF round 
• Round 2 - Profile Evaluation; HR
• Round 3 -Technical Interview with security team members
• Round 4 -Technical Interview with the Hiring Manager
• Round 5 - HR Round

Compensation

• As per Industry Standards

 Personality Traits We Really Admire:

• A confident and dynamic working persona, which can bring fun to the team, and a sense of humour, is an added advantage.
• Great attitude to ask questions, learn and suggest process improvements.
• Has attention to details and helps identify edge cases.
• Highly motivated and coming up with fresh ideas and perspectives to help us move towards our goals faster.
• Follow timelines and absolute commitment to deadlines.

Why Join Us

• Freedom & Responsibility: If you are a person who enjoys challenging work & pushing your boundaries, then this is the right place for you. We appreciate new ideas & ownership as well as flexibility with working hours.
• Great Salary & Equity: We keep up with the market standards & provide pay packages considering updated standards. Also as Appknox continues to grow, you’ll have a great opportunity to earn more & grow with us. Moreover, we also provide equity options for our top performers.
• Holistic Growth: We foster a culture of continuous learning and take a much more holistic approach to train and develop our assets: the employees. We shall also support you all on that journey of yours.
• Transparency: Being a part of a start-up is an amazing experience, one of the reasons being open communication & transparency at multiple levels. Working with Appknox will give you the opportunity to experience it all first-hand.

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

A BIT ABOUT US:

Appknox is a leading mobile application security platform, recognised by Gartner and consistently top-rated on G2. Headquartered in Singapore with operations in Bangalore, we help enterprises ship secure mobile applications, fast.

We’ve secured mobile apps for 300+ enterprises globally, including Fortune 500 brands across India, Southeast Asia, the Middle East, and the US. As a profitable, bootstrapped B2B SaaS company, we combine startup agility with financial discipline.

Our 65+ member team is building something meaningful at the intersection of cybersecurity and developer experience. If you thrive in fast-paced, high-ownership environments, read on.

The Role : 

This is a full-cycle, outbound-led, own-your-territory sales role across APAC’s highest-growth markets.

You’ll sell into mid-market and enterprise accounts in regulated industries, BFSI, fintech, telecom, SaaS platforms, and digital-first businesses. Your buyers are CISOs, VP Engineering, Product Security leads, and DevSecOps teams. These are sharp, technical stakeholders who won’t tolerate a scripted pitch.

You’ll report to the Head of Sales for APAC and work alongside experienced AEs. But make no mistake, this is your number, your territory, your pipeline.

What You’ll Own

End-to-End Revenue:

• Drive the complete sales cycle: lead generation, discovery, product demos, proposal submissions, contract negotiation, close, and collections
• Build and maintain a strong pipeline to meet or exceed revenue targets across ANZ, SEA and India
• Deliver compelling demos that connect Appknox’s capabilities directly to the prospect’s security pain points, not feature walkthroughs
• Navigate multi-stakeholder buying committees with confidence: map power, build champions, handle procurement

Pipeline That You Built :

• Generate your own pipeline through outbound prospecting, cold calls, targeted email sequences, LinkedIn, and account-based plays
• Proactively assess, clarify, and validate client needs to ensure high-quality conversions, not just meetings
• Track market trends, competitor moves, and buying signals to prioritise the right accounts at the right time

Client Relationships That Last

• Develop trusted advisor relationships with key stakeholders and executive sponsors in client organisations
• Handle RFI/RFPs, SOWs, and commercial proposals with precision and speed

APAC Market Expertise

• Tailor messaging and deal strategy to each sub-region, ANZ, SEA and India have different buyers, cycles, and compliance landscapes
• Understand frameworks like APRA, MAS, and PDPA and position Appknox as the compliance-ready security partner
• Adapt to varied cultural preferences and stakeholder dynamics, the same pitch doesn’t work in Singapore and Sydney

Cross-Functional GTM Impact

• Partner with Marketing on ABM plays, campaign follow-ups, and content-driven outreach
• Work with Product and Security teams on technical validation and complex deal support
• Feed frontline insights back into ICP definitions, messaging, and go-to-market strategy
• Maintain rigorous CRM hygiene in HubSpot, pipeline stages, deal notes, and forecasting accuracy are non-negotiable

What We’re Looking For:

Experience & Background

• 5-8 years in B2B SaaS sales as a quota-carrying Account Executive 
• Proven track record of exceeding targets, bring your numbers, we’ll talk about them
• Full-cycle deal ownership, you’ve prospected, demoed, negotiated, closed, and collected
• Enterprise sales DNA, you understand long deal cycles, multi-threaded selling, and procurement
• Outstanding communication, you can hold your own in a room with a CISO, a CFO, and a procurement lead simultaneously

Strong Preferences

• Experience selling into APAC markets (ANZ, SEA and India); US/Europe exposure is also valued
• Background in cybersecurity, developer tools, infrastructure SaaS, or security-adjacent products
• Comfortable with high-volume outbound alongside strategic account-based selling
• Hunter mentality, you don’t wait for leads, you create them
• Fluent English (additional APAC languages are a genuine advantage)

Compensation & Benefits

• Competitive base salary + performance-based commissions aligned with industry benchmarks
• Comprehensive medical insurance for you and your family
• Corporate NPS (pension) enrolment for long-term financial security
• Wellness perks: Gym membership, Mental health support
• Flexible hybrid work model with trust-based autonomy
• Continuous learning: on-the-job training, professional courses, mentorship from senior leaders
• Direct access to the CEO, CRO, and CMO, not five layers of middle management.

Interview Process

• Round 0: Profile Screening- HR
• Round 1: Conversation with Head of Sales - APAC
• Round 2: Sales Assignment
• Round 3: Interview with CSO 
• Round 4: Interview with CEO
• Round 5: HR Discussion & Offer

Why Join Us?

• Global Impact & Innovation: Be part of a cutting-edge cybersecurity company that serves Fortune 500 clients and enterprises across industries. You’ll work on innovative security solutions and gain exposure to global sales strategies.
• Learning & Growth: Access continuous development opportunities – on-the-job training, professional courses, and mentorship. Appknox invests in your career: as one employee shares, the company has contributed “immensely to my personal and professional growth”.
• Flexible Culture: Enjoy a flexible schedule and hybrid work model. Appknox trusts you to manage your work – “flexible schedule empowers us to work at our best”. We also emphasize work-life balance; employees appreciate our “healthy work-life balance… and flexible and positive work culture”.
• Competitive Compensation: A rewarding package with base salary, performance-based commissions/bonuses, and equity options.
• Benefits & Wellbeing: Comprehensive medical insurance for you and your family, participation in a Corporate Pension Scheme (Corporate-NPS) for future security, and wellness perks like gym memberships and mental health support.
• Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales pros. You’ll report to the Director of Global Sales and collaborate with colleagues worldwide. We uphold honesty, customer-centricity, and open communication in everything we do.

Ready to secure the future of mobile apps? If you’re a driven professional with a passion for sales and technology, we want you on our team. Apply today to help Appknox continue making mobile apps a safer place for businesses and users around the globe.