Appknox

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

A BIT ABOUT US:

Appknox is a leading mobile application security platform, recognised by Gartner and consistently top-rated on G2. Headquartered in Singapore with operations in Bangalore, we help enterprises ship secure mobile applications, fast.

We’ve secured mobile apps for 300+ enterprises globally, including Fortune 500 brands across India, Southeast Asia, the Middle East, and the US. As a profitable, bootstrapped B2B SaaS company, we combine startup agility with financial discipline.

Our 65+ member team is building something meaningful at the intersection of cybersecurity and developer experience. If you thrive in fast-paced, high-ownership environments, read on.

The Role : 

This is a full-cycle, outbound-led, own-your-territory sales role across APAC’s highest-growth markets.

You’ll sell into mid-market and enterprise accounts in regulated industries, BFSI, fintech, telecom, SaaS platforms, and digital-first businesses. Your buyers are CISOs, VP Engineering, Product Security leads, and DevSecOps teams. These are sharp, technical stakeholders who won’t tolerate a scripted pitch.

You’ll report to the Head of Sales for APAC and work alongside experienced AEs. But make no mistake, this is your number, your territory, your pipeline.

What You’ll Own

End-to-End Revenue:

• Drive the complete sales cycle: lead generation, discovery, product demos, proposal submissions, contract negotiation, close, and collections
• Build and maintain a strong pipeline to meet or exceed revenue targets across ANZ, SEA and India
• Deliver compelling demos that connect Appknox’s capabilities directly to the prospect’s security pain points, not feature walkthroughs
• Navigate multi-stakeholder buying committees with confidence: map power, build champions, handle procurement

Pipeline That You Built :

• Generate your own pipeline through outbound prospecting, cold calls, targeted email sequences, LinkedIn, and account-based plays
• Proactively assess, clarify, and validate client needs to ensure high-quality conversions, not just meetings
• Track market trends, competitor moves, and buying signals to prioritise the right accounts at the right time

Client Relationships That Last

• Develop trusted advisor relationships with key stakeholders and executive sponsors in client organisations
• Handle RFI/RFPs, SOWs, and commercial proposals with precision and speed

APAC Market Expertise

• Tailor messaging and deal strategy to each sub-region, ANZ, SEA and India have different buyers, cycles, and compliance landscapes
• Understand frameworks like APRA, MAS, and PDPA and position Appknox as the compliance-ready security partner
• Adapt to varied cultural preferences and stakeholder dynamics, the same pitch doesn’t work in Singapore and Sydney

Cross-Functional GTM Impact

• Partner with Marketing on ABM plays, campaign follow-ups, and content-driven outreach
• Work with Product and Security teams on technical validation and complex deal support
• Feed frontline insights back into ICP definitions, messaging, and go-to-market strategy
• Maintain rigorous CRM hygiene in HubSpot, pipeline stages, deal notes, and forecasting accuracy are non-negotiable

What We’re Looking For:

Experience & Background

• 5-8 years in B2B SaaS sales as a quota-carrying Account Executive 
• Proven track record of exceeding targets, bring your numbers, we’ll talk about them
• Full-cycle deal ownership, you’ve prospected, demoed, negotiated, closed, and collected
• Enterprise sales DNA, you understand long deal cycles, multi-threaded selling, and procurement
• Outstanding communication, you can hold your own in a room with a CISO, a CFO, and a procurement lead simultaneously

Strong Preferences

• Experience selling into APAC markets (ANZ, SEA and India); US/Europe exposure is also valued
• Background in cybersecurity, developer tools, infrastructure SaaS, or security-adjacent products
• Comfortable with high-volume outbound alongside strategic account-based selling
• Hunter mentality, you don’t wait for leads, you create them
• Fluent English (additional APAC languages are a genuine advantage)

Compensation & Benefits

• Competitive base salary + performance-based commissions aligned with industry benchmarks
• Comprehensive medical insurance for you and your family
• Corporate NPS (pension) enrolment for long-term financial security
• Wellness perks: Gym membership, Mental health support
• Flexible hybrid work model with trust-based autonomy
• Continuous learning: on-the-job training, professional courses, mentorship from senior leaders
• Direct access to the CEO, CRO, and CMO, not five layers of middle management.

Interview Process

• Round 0: Profile Screening- HR
• Round 1: Conversation with Head of Sales - APAC
• Round 2: Sales Assignment
• Round 3: Interview with CSO 
• Round 4: Interview with CEO
• Round 5: HR Discussion & Offer

Why Join Us?

• Global Impact & Innovation: Be part of a cutting-edge cybersecurity company that serves Fortune 500 clients and enterprises across industries. You’ll work on innovative security solutions and gain exposure to global sales strategies.
• Learning & Growth: Access continuous development opportunities – on-the-job training, professional courses, and mentorship. Appknox invests in your career: as one employee shares, the company has contributed “immensely to my personal and professional growth”.
• Flexible Culture: Enjoy a flexible schedule and hybrid work model. Appknox trusts you to manage your work – “flexible schedule empowers us to work at our best”. We also emphasize work-life balance; employees appreciate our “healthy work-life balance… and flexible and positive work culture”.
• Competitive Compensation: A rewarding package with base salary, performance-based commissions/bonuses, and equity options.
• Benefits & Wellbeing: Comprehensive medical insurance for you and your family, participation in a Corporate Pension Scheme (Corporate-NPS) for future security, and wellness perks like gym memberships and mental health support.
• Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales pros. You’ll report to the Director of Global Sales and collaborate with colleagues worldwide. We uphold honesty, customer-centricity, and open communication in everything we do.

Ready to secure the future of mobile apps? If you’re a driven professional with a passion for sales and technology, we want you on our team. Apply today to help Appknox continue making mobile apps a safer place for businesses and users around the globe.

A BIT ABOUT US:

Appknox is a leading mobile application security company, trusted by Fortune 500 enterprises and consistently recognized by Gartner and G2. Headquartered in Singapore with a strong presence in Bengaluru, we enable organizations to secure their mobile applications through fast, scalable, and high-quality security testing solutions.

Today, Appknox partners with 300+ global customers across APAC, the Middle East, the US, and India, helping some of the world’s most recognized brands build and scale secure digital products. We are a profitable, high-growth SaaS company operating at the intersection of cybersecurity and modern application development. As mobile and digital ecosystems continue to expand, the need for robust application security is only accelerating - placing Appknox in a strong position for continued growth.

Our culture is built on ownership, speed, and collaboration. We value people who are proactive, curious, and driven to create impact. At Appknox, you’ll get the opportunity to work closely with experienced leaders, contribute meaningfully to business growth, and be part of a team that is shaping the future of mobile security.

Role Overview:

We are looking for a high-performing Sales Development Representative (SDR) to drive the outbound pipeline across the APAC region (ANZ, SEA, India, and emerging APAC markets). This role is focused on outbound-led pipeline generation for mid-market and enterprise customers, particularly in industries like BFSI, fintech, SaaS, e-commerce, and digital platforms.

You will work closely with the regional sales team to open new accounts, engage senior stakeholders, and convert early-stage conversations into qualified opportunities. This is a hands-on, high-ownership role suited for someone who understands APAC market nuances, is comfortable with early-morning alignment, and thrives in outbound sales environments.

Key Responsibilities:

• Own outbound pipeline generation across assigned APAC regions
• Prospect into defined ICPs including CISOs, Heads of Application Security, DevSecOps leaders, and Engineering stakeholders
• Execute multi-channel outreach (cold calling, email, LinkedIn, account-based prospecting) with strong personalization
• Leverage modern sales and AI tools to improve research, targeting, and outreach efficiency
• Qualify prospects using structured frameworks (e.g. MEDDPICC / BANT) based on use case, urgency, and stakeholder alignment
• Book qualified meetings and ensure clear, context-rich handoff to Account Executives
• Tailor messaging based on market, industry, and regulatory context across APAC
• Maintain accurate CRM hygiene and track activity, pipeline, and conversion metrics
• Collaborate with Sales and Marketing to continuously refine messaging, ICP, and outbound strategies

What We’re Looking For:

• 2-3 years of experience in SDR/BDR roles within B2B SaaS / IT Sales
• Experience targeting APAC markets (ANZ or SEA) preferred
• Strong cold calling, outbound prospecting, and account research skills
• Ability to engage and build credibility with technical and security stakeholders
• Excellent communication skills with the ability to simplify complex technical concepts into business value
• Hands-on experience with CRM tools (HubSpot, Salesforce, etc.) and sales engagement platforms
• Proficiency in leveraging modern sales and AI tools (e.g., Apollo, LinkedIn Sales Navigator, Outreach, ChatGPT, Claude) to enhance research, improve targeting, scale personalized outreach, and drive productivity and conversion outcomes
• High ownership, resilience, and a results-driven approach

Nice to Have:

• Experience in cybersecurity, DevSecOps, or developer-focused SaaS products
• Exposure to multi-region outbound sales environments

Growth & Opportunity

High-performing SDRs will have a clear path to progress into:

• Senior SDR / Team Lead roles
• Account Executive (closing roles) as APAC business scales

Interview Process:

• Round 0: Profile Evaluation - TA
• Round 1: Interview with Regional AE
• Round 2: Assignment/Roleplay
• Round 3: Interview with Regional Head
• Round 4: HR Discussion / Final HR Round

Compensation:

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.

Why Join Appknox?

• Global Exposure: Work with enterprise customers across APAC and global markets, gaining firsthand experience in international sales and market dynamics
• High Impact Role: Play a direct role in building pipeline and driving revenue in a fast-scaling business
• Early Finisher: Master the APAC time zone and reclaim your evenings 
• Learning & Growth: Continuous learning through hands-on experience, mentorship, and exposure to cybersecurity and enterprise sales
• Ownership & Culture: Fast-paced, high-ownership environment with a strong focus on outcomes, collaboration, and transparency
• Compensation & Benefits: Competitive salary with performance-based incentives, comprehensive medical insurance, and wellness support for you and your family
• Career Progression: Clear path to grow into senior SDR and Account Executive roles as the business scales

Ready to secure the future of mobile apps? If you’re a driven SDR with a passion for sales and technology, we want you on our team. Apply today to help Appknox continue making mobile apps a safer place for businesses and users around the globe.