Content Operations Specialist-Hindi

About the job

At Dashtoon Studio, we have created a groundbreaking product that utilizes generative AI to empower users in creating captivating comics. As a Social Media Manager, you will play a crucial role in introducing Dashtoon Studio to comic creators, generative AI enthusiasts and writers worldwide. Your primary responsibility will be to oversee social media and community management tools to enhance product awareness, engage with creators, and drive user acquisition. The role is based out of our office in Bengaluru, Karnataka.

Your Role

· Conceptualise: Think creatively and develop engaging content such as text, images, and short-form videos for social media platforms including Twitter, YouTube, and Instagram. Ensure alignment of communication across channels.

· Strategise: Plan and execute social media calendars, PR activities, and product release communications.

· Drive Engagement: Engage with followers of Dashtoon Studio accounts across X, Instagram, TikTok, LinkedIn, YouTube etc. and also the creator community on Discord. Organize community events and communicate the new features introduced to enhance user experience. Act as the voice of our creator community, actively participating in forums and providing valuable feedback to the product and engineering teams.

· Own: Take ownership of growth metrics across communities and social media channels, including reach, impressions, engagement, follower growth etc.

Must Have

· 2 Years of relevant work experience in social media management.

· Fast learning curve and good design and aesthetic sense

· Familiarity with major Social Media Platforms: Instagram, Twitter, Reddit,

· Discord and YouTube.

· Familiarity with content creation and editing tools

· Excellent written and verbal communication skills in English

· Good understanding of social media metrics

Good to Have

· Prior experience handling social media accounts of B2C products or platforms

· Agency experience

· Love for comics, anime, manga and movies

Job Type: Contractual

Selection Process (Not necessarily in this order)

· 30-45 minute Interviews

· Evaluation Case study

Key Responsibilities:

• Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create social engagement playbook/guidelines for community moderators
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.) 

Qualifications:

• Graduate with at least 5 years experience in social media & community management
• Active and engaged participant in social media
• Strong verbal, written and presentation skills to communicate effectively
• Strong interpersonal skills and ability to build relationships with cross functional stakeholders
• Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
• Ability to identify and track relevant community KPIs

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

Content Operations Specialist 

Location: Work from home

Type: Primarily contract based 

Nature of work: Full-time.

As a Content Operations Specialist at Pratilipi Marathi, you will closely work with our Content Operations lead and other language owners to ensure delighting millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media. 

In short - you will own a content funnel in Pratilipi Marathi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers. 

What we are looking for in a person:

You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Marathi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors and make a positive impact in the language literature world.

What you’ll be doing:

• You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms. 
• You will understand user funnels and take up focused initiatives to scale event participation and published content numbers. 
• You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
• You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
• You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story. 
• You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success. 
• You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content. 
• You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
• You will reply to user queries over email and help them with any kind of issues related to Pratilipi events. 
• You will be responsible for assisting in the day-to-day content needs of our product managers in order to run different experiments. Your content would go to millions of readers each day. 

What we offer:

• Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
• Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
• Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields. 
• Dynamic, creative, and collaborative work environment. Supportive leadership.
• Flexible work hours and better work-life balance
• Work from Anywhere
• Salary 20-25k per month. 

Interview process:

• We won’t look for an experience.
• We would take interviews over a few phone calls and Zoom. 
• Expect one or two assignments once you clear the first round of interviews.

• Responding to customers in a timely manner
• Monitoring, tracking and reporting on feedback and online reviews
• Organizing and managing events to boost brand awareness
• Managing customer queries and grievances via call, email, and/or other mediums such as Zoko (WhatsApp integration platform)
• Gathering, analyzing and reporting customer satisfaction and feedback to management
• Proactively reaching out to consumers who have given positive feedback but not ordered offering discount codes/incentives to induce the purchase
• Building a community on WhatsApp/ telegram/ FB/ other consumers who are willing to be part of such a group
• Liaising with micro and macro influencers to generate clutter-breaking content for the brand - reels, stories, posts, etc
• Liaising with the PR team to build the brand and increasing awareness using brand evangelists
• Co-ordinating with the brand ambassador team once we get one on board
• Liaising and co-ordinating with agencies as part of the regular branding and marketing initiatives
• Building relationships with customers, industry professionals and journalists
• Staying up-to-date with digital technology trends

Desired Candidate Profile

• Ability to identify issues in the existing system and processes and come up with innovative solutions
• A heavy focus on details
• Strong people connection
• Ability to understand customer concerns with high empathy, and get to resolution with a win-win situation for both the customer and the company
• Ability to build long term relationships with potential customers
• Entrepreneurial ownership    

Community Management-

• Create a friendly environment to facilitate high member satisfaction
• Be thoughtful while interacting with members.
• Plan and launch community initiatives to create connections between members of different organizations. This might include targeted member introductions, recommending possible mentor matches, running networking events and managing communications within the space and through digital vehicles.
• Seek out information about the business and personal objectives of tenant organizations and their individual members.
• Foster a sense of inclusivity where fresh ideas are welcome
• Be knowledgeable about COWERKZ's membership contracts and guidelines.Explain these policies to members, as necessary.
• Oversee new member onboarding and member moves out of the space

Events Planning and Execution-

• Build a quarterly calendar of coworking events that engages all stakeholders:
• Current members: Educational (e.g., lunch and learns) and appreciation events (e.g., happy hours and themed parties)
• Future members: Lead generation and sales-related events
• Local community: Identify outside organizers and encourage them to use our event space. Depending on the exact nature, these events should also be used to build COWERKZ's CRM and digital community. 
• Manage to the allotted budget
• Present our community professionally
• With your team, oversee the event itself, from catering to a smooth event check-in process to cleanup

Business Development-

• With the owners, be responsible for setting and achieving sales objectives, occupancy rates and pricing
• Conduct tours for prospective members
• Contact the local press and community leaders to generate interest in COWERKZ.
• Maintain a positive relationship with key vendors and our landlord

Facilities and Space Management-

• Manage all centre operations to the satisfaction of members
• Maximize up-time and availability of key facilities assets like the Wifi network, kitchen, printers/copiers
• Keep members aware of facilities issues that may impact them
• Utilize a variety of coworking software applications manage the space and membership
• Make recommendations to the owners about new features or perks that will entice members
• Submit maintenance tickets for repairs to the facility and key equipment
• Ensure cleaning is conducted to spec

Data accuracy-

• Ensuring member data is updated and is current in the cowork platform
• Ensuring lead data is updated in the CRM platform
• Ensuring Community Data is being updated in the events database

Experience and Requirements

• 2 years experience with increasing responsibility in either a sales or customer service role
• Experience in co -curricular activities a plus.
• Demonstrated project management skills
• Technically capable. Able to understand and work with the variety of hardware and software applications that our space depends on.
• Experience with written content generation in a business environment and basic graphic design skills are a plus
• Interest in working independently with only occasional interactions with the owners
• Fluent in English. Ability to speak additional language is a plus.
• A high level ethics, empathy and dependability

Qualifications

• Bachelor's degree or equivalent